In the domestic smart home circle, Broadlink is I am more familiar with the seeker. May 18, they announced a few new products in the Nanjing Rooster Temple, the next generation of RM intelligent remote Control and the smallest intelligent socket. But I think the most valuable thing is the Broadlink DNA program, which is in addition to the Internet companies and traditional home appliances giants, another smart home how to play the whole industry linkage.
To sum up, the core of its broadlink DNA is: through WiFi and sensor modules, let the peripheral smart home vendors into a smart home game table. Then, through a unified protocol, mutual interconnection, conditional linkage, and the use of some Internet and traditional channels, together to sell products. This is a more reliable way than whether internet companies or home appliances giants want to be the real Smart Home center role.
Although now has been the Jingdong Mall and 360 strategic investment. But CEO Liu Zongru is the one I knew before to promote the product of the platform to the entrepreneurs, pro-Pro for the ground in the whole activity. He said that the choice of Nanjing Millennium ancient Temple chicken Ming gu temple to do this activity is to hope that ancient culture and intelligent life to form a collision. Another reason they chose to be in Nanjing was that they worked with studio A, the Apple premium Distributor, and built a smart home product experience Hall called Studio A.
This is also a smart home aspects of a number of aspects of the player's party, in addition to Broadlink, another Haier, Tcl, such as home appliance manufacturers, there are shells, such as Huawei router manufacturers, at the same time there are Jingdong, 360 electric and internet companies, but also has a naming time such a public platform. The following finishing related dry goods:
Product Source:
Liu Zongru is one of the first of many intelligent hardware entrepreneurs, and a company that came out of the platform, until May 18, when he did not hold a formal release. July 2012 set up a company, March 2013 before the launch of the first product, an intelligent socket SP1, in the public-chip site naming time, and then launched a smart remote control RM1, rely on these two products in the walking lake.
According to 360 investment director Nasin, find Broadlink Investment, is also on the herd platform. May talk about investment, August investment finalized, but the two have been tight-lipped, did not disclose the specific amount. There is a rumor that at the million-dollar level, the price is staggering.
The future direction from the new product:
Broadlink This expansion of the intelligent home product line, launched a few products:
Air quality instrument A1: can perceive humidity, VOC, noise, humidity, illumination. At the same time can expand PM2.5, formaldehyde, motion capture and other induction modules.
Its core characteristics, not as a simple air parameters to inform, but to play a "conditional linkage" of the middle, such as setting up when the light darkened when the linkage, A1 played a role is to obtain light brightness of the data. Broadlink said it is a hardware interconnection products, the price is 199 yuan.
The Second product is intelligent remote Control RM HOME/RM Pro: This is after the second generation of products RM2 upgrade, RM1 compared to RM1 increased RF connection mode, you can control the smart curtains.
This generation has these three upgrades, upgrade app function, add Broadlink DNA, launch distance 3 times times.
At the same time add the traditional infrared remote control of the cloud code, users can not learn, just search, download, this saves a lot of things; In addition, it uses the new control module.
Two products sold at the price of RM home for 119 Yuan, RM Pro sell 179 Yuan.
There is also a mini version of the WiFi smart socket, called Sp-mini: Its biggest feature is small, width of only 44mm, selling price of 79 yuan.
According to Broadlink's co-founder, Yao Bo, its smart sockets now have 78,000 online users.
Unlike many companies, Broadlink directly revealed the next few products to be done, namely: Wi-Fi Audio (and Sony, JBL the same supplier), Baby mo nitor Children's surveillance Camera (with Conway), Intelligent smoke detectors (similar to nest but cooperate with home appliance companies), smart music boxes, smart doorbell, etc.
Broadlink DNA:
Liu Zongru about January ago, and I talked about his planned broadlink DNA program, simply speaking, is he not only want to do products, but also want to do their own WiFi module and sensor module, to provide traditional home appliances manufacturers, so that traditional home appliances company products can quickly access WiFi, to achieve intelligence.
At the same time, it establishes a common support interoperability agreement, let Broadlink products, other appliances manufacturers of products, internet company products, including smart home peripherals or routers such as the connection equipment, can interact to achieve a key connection, conditional interaction, that is, if how, then how ... Realize the so-called home intelligence.
Liu Zongru it to three points:
1, the most rapid and stable intelligent turnkey solution. is to provide WiFi modules to traditional companies, at the same time a week or so to complete the product intelligence, hardware fees, related software and cloud services debugging free of charge.
2, the Internet giant provides free service: Through its cooperation or investment in Internet companies, such as Beijing East, 360, Baidu to provide internet cloud services and channel resources.
3, Intelligent Home Products interconnection, conditional linkage, data sharing. Liu Zongru said that it has done 40 companies now, the monthly 3~4 home growth, the end of the year will be 100 of the scale.
At the same time through the Intelligent sensor Network, finally through its Intelligent sensor module, to achieve more similar IFTTT conditions linkage applications.
Summary:
According to Liu Zongru's understanding of the three stages of smart home, the first generation resembles a traditional intelligent switch, via manual remote control. The second generation of intelligence is through the interaction of voice. The third generation of smart typical applications is automatically identified by the sensor.
This can be in the cloud to carry out the interconnection between different products, so that no installation of Broadlink module equipment can also be interconnected, such as smart watches, this is the future of smart home development direction.