In the environment of burning money shopping website ten ways to save money

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Remember Ma said: Now do not do E-commerce, five years later will regret. This word let a lot of impatient small and medium-sized enterprises in the planning of the field, led to some station operation for a long time also no improvement, many factors, but the main should still be promoted on the not in place, then for shopping sites to promote the main way, want to sum up.

Shopping site is not a personal site, so you must have a team to fight, need to be suitable for their own promotional methods to do fine. That's completely free. such as SNS, forums, blogs, and so on, we all understand, just need to spend a lot of time, and conversion rate should not be high, understaffed when the proposal does not toss, but SEO is necessary, so the team must have one or two SEO experts, Follow up the whole site to improve the details of internal and external optimization. The most important is to promote the site before the determination of a certain price advantage and commodity characteristics.

In view of the particularity of the shopping website, Kang Min would like to suggest some pay promotion way, the so-called no money everywhere will touch nails, if can use a small amount of money to get the maximum benefit, perhaps it is a good way.

I. User Registration

This is the first part of the shopping station, less registered users, everything is impossible to talk about, to find ways to increase the number of registered, now popular in two ways, registration is to send coupons or old users to invite new users to send cash coupons, of course, all the coupons can only be used for shopping consumption, the details of the rules set, Try to think of some attractive tricks or divided into multiple batches of return, so that customers have the desire to come shopping again.

Second, gift gifts

Peacetime or festivals to provide some gifts, gifts are not necessarily white, you can set up to spend a certain amount of money, or with the invitation to register the combination of users can also add some interactive links. Remember: All gifts must be played on their own website logo or advertising language, this is the most important.

III. activities in the station

Festivals or certain special festivals (such as the anniversary of the website), the planning of some special events, to come up with some promotional items to the force and some of the prizes, specific reference to some large shopping stations, they have done better in this respect. Activities of the topic either do not do, or do a good job, before the event notice, activities to increase publicity, activities to retain data and related information for the next event to pave the ground.

Iv. activities outside the station

This is mainly to improve the visibility of the purpose of providing gifts to the shopping coupons or from the sale of goods mainly. ① Select microblogging platform to provide award-winning relay and so on, but also to find some micro-blog marketing company Cooperation Planning. ② Select some of the online shopping group more focused forum, cooperative planning activities, such as questions and answers, T building, and so on, must be combined with their own site, this is a double win model, not only promote their own, but also active forum, some shelves are not high forum will be very happy, of course, may also have to give the forum appropriate subsidies to do.

V. Participation in Sponsorship

Note that some of the developments under the line, especially in relation to shopping, can be found to sponsor the relevant sponsorship issues, so that their site can be in the public or media to increase exposure.

VI. Peer cooperation

This model is ideal for vertical shopping stations, which can be very good to use. First look for their peers, the site of the popularity of the same, but the peers and their sales of goods is not the same, and the best is complementary. Cooperation between the two stations can be exchanged advertising bit, also interchangeable goods of similar value, the two stations at the same time to launch the corresponding mutual promotion of preferential information, such as: buy this package + 20 yuan to get a certain shopping network to provide the value of 50 yuan of short sleeves; the other site is: Buy this short sleeve + 20 Yuan can obtain a certain shopping network to provide the value of 50 yuan package. If the website can be shared among users, the benefits can be maximized.

Seven, soft Wen marketing

Soft Wen This is also now the most popular mode of transmission, where the customer is quite a successful example, the dissemination has done very well, it is worth learning. Early can be appropriate to find some soft cattle or companies to operate the writing and dissemination, can be used as reference and test results, the latter words can be written and published, as far as possible to send to some heavyweight website or related forums, and so on, if it is too hard to publish, you can find some solutions.

Viii. Advertising Alliance

A shopping site to grow, absolutely inseparable from the advertising alliance to help, after all, those strong advertising alliance's web site all over the internet every corner, penetration is the other means of promotion, the main consideration to the CPC, CPS, of course, can give the higher the percentage of the chance to get the show. It also has to be mentioned here, because CPS is one of the major models of successful marketing.

Ix. Search Bids

Search bidding, if there is a certain amount of financial support, still have to do, although it is likely to pay a high click Fee, but for the search for target customers, improve the visibility of the site has some benefits, and in theory, SEO rankings should also have a little extra help. But if the money is not sufficient, or do not toss, after all, also calculate the matter of burning money.

X. Buy ads

This is the most direct, you can find the relevant web site negotiations, with pictures or text completely their own decision, of course, high flow of the site price is also very expensive, how to find a cost-effective and accurate advertising location, but also to dig and analyze the heart.

In fact, there are many methods, the promotion of various ways can also be flexible combination of use, these are Kang Min on the shopping site to promote a little bit of insight, if there is not the right place to look at a lot of advice.

This article originates from Kang Min's blog, original address: http://www.jiangmin80.com/archives/757.html