In the era of homogenization, what to sell goods

Absrtact: Experiments show that in the absence of any hint, almost all people can not be the same type of products different brands accurately separate even if it is usually used to use a brand of hardcore users. Homogenization of the Times, what to sell goods (source network) foreign professionals

Experiments have shown that, without any hint, almost no one can distinguish between different brands of the same type of product--even the hardcore user who is accustomed to using a brand product.

Homogenization of the Times, what to sell goods (source network)

Foreign experts have done an interesting experiment: let 300 people who are accustomed to smoking the same brand of cigarettes, but do not tell them the specific brand of cigarettes. Afterwards, the subjects were asked to distinguish their cigarettes from the cigarettes they smoked, as a result, only 2% of the subjects were able to pinpoint the brand of cigarettes they smoked--and other experts got the same data in their survey of stereo, shaving cream, beer, soft drinks and champagne fixed-brand hardcore users.

This is also the basis of SEO marketing theory-Similar product service quality difference is small, consumers difficult to distinguish. Therefore, as long as my product services ranked in the forefront of search engines, I get more instant sales opportunities and more sales-so many internet marketers don't pay attention to branding, and they care more about rankings on a variety of search engines and various recommended lists, because it's much faster than branding. In this sense, "SEO marketing effect is to weaken the price of the brand to achieve."

Those pioneers of internet marketing were surprised to find that they could "stand on the shoulders of giants" and easily achieve their marketing goals-as long as SEO and all kinds of lethal recommendations on the list of "always at the forefront", can sell more.

This is true, but with all businesses in the industry more attention to network marketing, as well as a variety of search engine algorithms change frequently, such marketing concept has gradually become ancient-not only the search engine industry keyword "always at the forefront" of the stable ranking becomes more and more difficult, and as consumers mature ( For a variety of brand search skilled use of various recommended list immunity gradually enhanced, consumers for a variety of search engine recommendations results have no longer obey.

For network marketing business, even more deadly is, such marketing experience is once very real, but there is a terrible misunderstanding-network marketing is very simple, do not need to emphasize brand building, as long as a variety of technical means or advertising to obtain a variety of brand platform eye-catching position recommended.

The cheat said, can in the well-known search engine row first, affirmation Prestige Good (Focus interview video screenshot)

In fact, this concept is wrong, not search users do not value the product brand, precisely because the search users do not understand, do not know how to choose, more people can only rely on search engine recommendation results, they put their hopes on the credibility of the search engine-they believe: "In the well-known search engine ranked first, affirmation of good reputation", Your SEO effect is based on Baidu, Taobao or other recommended ranking units of the brand guarantee-the kind of consumers "search on the Baidu", "bought on Taobao", "the recommendation of a recommended list" is proof of this point.

So affordable their own pocket, all the risk of network brand Big Mac pay cylinder idea of course good. But the problem is that Baidu, Cat and other network brands Big Mac IQ is not low, they don't want to be so bad for the nameless rats-they have to be mixed up in the Tao, but also for their own investors for the greater good, can not call you "a mouse excrement" bad own bright future.

Therefore, as the outside world to their own recommendation of the growing criticism, Baidu, Google and the Sky Cats have to update the algorithm frequently, and even began to build their own-led trusted content system, while a variety of search engine ads also occupy too many search engine eye-catching display position, and the search engine on the brand keyword protection is also being strengthened, leaving the recommended location of small and medium-sized enterprises shrinking. In such a situation, so borrow the network well-known brand Hujiahuwei "hitchhiking", want to obtain longer period of time more income more and more unreliable.

And in terms of marketing enterprises, regardless of the network of well-known brands Hujiahuwei "hitchhiking" the temporary benefits of how considerable, but most marketers are always after the US Goldman Sachs Group "should be greedy for the long term, not short-term greed", in a saying that the most appropriate-"the beard on the food is not full."

Should be greedy for a long time, not short-term greed--Goldman Sachs success secret tactic (network picture)

Therefore, not only is the situation, but also from the vast majority of marketing business their own development strategy to consider, to long-term greed, those who wish to borrow the network well-known brands Hujiahuwei "hitchhiking" enterprises must take the initiative to change tack, another way-take the road of brand development.

The so-called brand development path, is "in marketing, we are not in the sale of products, but in the sale of their products market positioning," through a variety of advertising marketing means "differentiated marketing"-to enlarge their own and other businesses of similar products advantages, Let the broad masses of users easily feel you and other similar products business positioning of products and services are different, this leaves a deep impression that more potential users will be able to think of your brand the next time they choose a similar product--to allow more search users to "stay away from afar" and become their regular customers.

Actually, the vast number of businesses are very clear, even if it is expected to SEO or other marketing means, by well-known brands Hujiahuwei "hitchhiking", that homogeneous competition-all enterprises are "pure" "Eat mixed noodles" (Kunming dialect, fish in troubled Waters), on their own large-scale marketing is also very unfavorable.

Therefore, in SEO (or search engine advertising) or other advertising, the business is also constantly focused on the potential users of the product quality of service issues, there is a sense of constantly highlighting their strengths, make a variety of commitments-even exaggerate their words.

For example, a hospital in Kunming even played a "350 yuan painless abortion," but a discerning eye, so that "money to earn a yell" of the total price, for the purpose of purely propaganda, do a few surgeries, the general implementation is absolutely a big bluff.

But such marketing can not be "long-term greed." Because consumers are not fools, with the increasing awareness of consumer rights, such "cheat" is absolutely chestnuts, more harm than good.

Therefore, no matter how difficult, even if it is SEO and search engine advertising, small and medium-sized network Marketing to achieve rapid development, "long-term greed" go on, can only walk the brand of operation, from the individual user Word-of-mouth start.

and branding the results of the operation will help seo--the truth is very simple, your enterprise product has the Lake of fame, there will be more people to recommend, there will be more people search-think of "Water Margin" Rain Rain example of Song Jiang, many heroes all over the river, all of them to go to him, all to meet him proud.

Baidu "Search Engine Optimization Guide 2.0" said: "The internet to provide the same content, services, a lot of sites, in the same content, which site will be ranked in front of the search engine?" The decisive factor is the recommendation.

Whether it's zac,seowhy, their success stories illustrate a truth-"No brand site is made from SEO."

In short, not SEO has been desperate, but we how to change the enemy, with the times, truly achieve their marketing purposes.

This is the crux of the problem.