In the era of large network sales, how to survive and develop small web sites?

Absrtact: In the era of large network sales, how to survive and develop small Web sites? How to face the challenges of large, giant network companies, this is every small webmaster should think about the problem. This is real, like when you want to make a profit on a keyword

In the era of large network sales, how to survive and development of small web sites, how to face the challenges of large, giant network companies, this is every small webmaster should think about the problem. This is a reality, for example, when you want to make a profit on the keyword, you will often find that the search engine is in front of some Big Mac companies, and even when you find a profit opportunity, large companies can use its strength to easily expel you outside the market. Small Web sites face large companies in the network sales skills, is to use low cost and high loyalty to overcome it. And do these two points depends on network relationship marketing.

The so-called "network relationship marketing" refers to enterprises to achieve marketing goals with the power of online networks, computer communications and digital Interactive media. It is a consumer-oriented, emphasis on personalized marketing methods, adapted to the requirements of the era of customization, it has a strong interaction, is the ideal tool for the realization of enterprise marketing, it can greatly simplify the customer's purchase procedures, save the customer transaction costs, to mention the customer's shopping efficiency. The core of network relationship marketing is to maintain the customer relationship, which is the net selling skill that the small website wins, first of all, because of the low cost. This low cost is reflected in the low cost of establishing with the customer, because of the internet, even an ordinary person can through QQ, forums, blogs, micro-blog to establish their own stable customer groups, and maintain these relationships year-round, which was unimaginable before, this is also a personal site can be like springing up as an important reason. Second, this low cost is also reflected in the retention of old customer relationships. In marketing, the cost of developing a new customer is to maintain an old customer costs five times times, now as long as you often chat with customers in QQ, often hair Weibo, you can continue to sell products to old customers. Especially when you have sold the product to the customer, the customer generates a kind of trust, which is the most important resource for the website. So it seems to develop network relationship marketing is a small site important network sales skills.

Network Relationship Marketing is a small web site strong network sales skills, but also a reason is because it can build a high degree of customer loyalty. The so-called loyalty is the customer's satisfaction and trust to the enterprise degree, the higher the loyalty of the customer repeat purchase the higher the chance, and loyalty is to rely on the quality of the site services to ensure. Due to the large number of service customers, in order to save costs can only carry out standardized services, this service lacks individuality, often not customers like. For small sites, due to less customer service, customers can provide more detailed and personalized services, and even small webmaster can build deep feelings with customers. This is a big Web site can not match, so also become a small site to overcome the magic weapon of large sites.

So how to establish network marketing relationship? The most basic network sales skills is to understand customer needs, to provide customers with meticulous and personalized service. This requires a small webmaster to customers as their brothers and sisters, to understand their emotions, to provide their most satisfactory products and services, with such "iron" relationship, it is not afraid of the invasion of large sites.

In the establishment of network marketing relationships, but also pay attention to the following two network sales skills. One is to pay attention to customer qualification screening, because you provide the most intimate service, then the time cost is relatively high, so in accordance with the "8020 law", the most important energy to use in the most significant customers. Second, it is important to pay attention to the development of customer needs, maintenance customers is not easy, if only sell a small number of products is too bad, you can explore the needs of customers upstream and downstream, improve the effectiveness of the site. For example, the site of the sale of the house may be decorated, building materials, home design, furniture sales and other business integration into the limited customers to make more money.