In the eyes of the outside world, Twitter is both a social networking site and a tool for self-expression.

In the eyes of the outside world, Twitter is both a social networking site and a tool for self-expression, and it is a news agency, and more likely to think of it as a force for global political change. But for Twitter itself, it seems to want to position itself as the audience's guide, and become the best companion for users to talk about television and live broadcasts. Outside the TV screen, the screen on the mobile device is turning traditional one-way viewing behavior into a two-way interaction, and television networks are beginning to realise that Twitter has an immeasurable power boost for the television industry.

Of course, Twitter needs a dose of tonic. It can be seen from Twitter's IPO filing that its earnings outlook is grim, with average advertising prices falling rapidly and companies continuing to lose money. Many reports have previously said that Twitter has made a profit, but this is not the case, the first half of this year it lost 70 million of dollars, in contrast, Facebook on the market when the annual profit has reached 1 billion U.S. dollars, for the listing of Twitter, Now it desperately needs to show investors a new business model, and television is becoming its new secret weapon.

The current life of the traditional television network is not easy, the internet has brought a huge change in user viewing habits, to Netflix, YouTube, a group of Internet-backed companies have seriously impacted the traditional television network business. But Twitter, unlike these internet companies, sends the message to the big networks-let's live peacefully and make money together! When a program is broadcast, a lot of tweets are generated. A Nielsen report showed that last year 32 million Americans posted relevant content on Twitter while watching TV shows. Twitter is trying to work with television networks to develop the gold mine.