In the eyes of the user

1.1 Realizations when

Shibe is to learn computer, in 2000, online monopoly computer book shop still a lot of, there is no computer books are too expensive, there are discounts on the internet, which is very good. At that time is to go to new wind and rain, china-pub. After graduating, are outstanding to buy books.

Until there is a child, Shibe Children's education is very concerned about, so the parent-child reading done a lot, when relying on their own children's books, occupy the Shibe of the first place in these years.

Have to say is, when the Moro do well, a lot of books, Amazon is out of stock, but when can buy. Or not on Amazon, but when there is.

1.2 Product

1.2.1 Commodity type

In addition to Chinese children's books, other categories, Shibe do not give when a vote. Other books in Chinese are not as powerful as Chinese children's books.

Other department stores, there is nothing special to say, are engaged in all-inclusive, but when the type should be regarded as the kind of not homogeneous, all the super fiery imported milk, when there is no, only one, the good when the import of milk. The German games sold by other electric dealers are not in sight. Not even a third party store.

Buy non-book audio and video products, when it must not be the first choice of Shibe, even the alternative are not ranked.

1.2.2 Product Description

The book's Product description information is very good, especially for the picture of the screenshot shown, but also more than other electrical business to do in place.

Other proprietary goods or the description of the more meticulous, but for the store store goods, the description is with each shop. Shibe also recommended that the Electronic Business platform to the non-proprietary part of the commodity information also standardized. Not for anything else, for the user fixed know where the product description, rather than the entire page dragged and dragged, only in the last corner of the place to see the product parameter information.

1.2.3 Commodity price

Shibe is a book for children to read when they buy the picture book that is for the baby. Basically when the price of children's books is low. And when the activity is particularly much, often send coupons and so on.

But recently when the 300-100, to raise the original price of books, was Shibe hit a positive. Behavior is still relatively bad, hehe.

1.3 Shop

Eat write Jingdong comment write too many losses, Shibe only observe, do not comment.

When the store in the shop, Shibe found the problem is the proprietary goods and store goods in the category of the conflict problem. For example, the same goods, when they sell, the third party also sell, the prices on both sides are not the same. Most of the time, when it's cheaper than store-shop. Let the third party's feeling.

This problem, basically in the platform-related electric dealers exist. I don't know how the third party stores deal with this problem.

1.4 Comments

When the book review is still a lot of good, and some of the comments are written on a large paragraph, of course, do not rule out the Gunners and so on, but the book category of comments do give buyers a lot of reference and help.

1.5 After sale

Because when the history is relatively long, so can obviously feel the after-sale quality and service consciousness gradually improve. Recently in micro-blog response to a few problems, after-sale logistics, telephone access, really flattered AH.

Support Door-to-door collection returns, this is very convenient.

1.6 Logistics

When the logistics is not self-built, the biggest problem is that the estimated arrival time is inaccurate. 2012 carried out the logistics speed up, but also efforts to half-day, night delivery. But the logistics system still belongs to the more vulnerable level.

After submitting the order, the estimated delivery time is basically novices, and most of the estimated time is later than the actual arrival. The list of Shanghai warehouse is expected to arrive in 2 days, actually the next day.

Amazon's system is the most powerful in terms of accurate time estimates.

1.7 IT

When the IT infrastructure is a bit behind his traffic, 11-year double 12, when only to see, can not be a single. Shibe early in the morning 6 o'clock the next single success, 7 a.m. to buy some more, and can not be a single. 12 of 618, Shibe did not join the fun, hehe, do not know whether the improvement.

But on weekdays, when the Web page to open speed, it is not fast.

1.8 Degrees of openness

Share ways to have fun, Sina Weibo, Tencent Weibo, everyone

Third-party account support Sina Weibo, Alipay, NetEase, MSN, everyone, QQ.

1.9 Mobile Applications

The whole thing is pretty neat. There are barcode search, voice search, books also support cover scan search.

More characteristic is a "stroll" unit, is equivalent to a Web page on a channel, currently only books and a pocket will, Shibe think books do can also, mainly show the best-selling list, five-star list. And the pockets will be a bit messy, everything has, the target is not clear. and the filter criteria in the "Stroll" unit and the filter criteria for displaying the product page after the category menu has entered the last leaf category are different.

Software style unification is a problem that any product will encounter, because the modular development, different people do different units, bring is different style.

1.10 Comprehensive Reviews

When the book is a start, so the book should be the best, which refers to the commodity information, comments, prices. The number of species, there will always be you have I do not, you do not have my situation, after all, we have strengths.

Before Shibe thought when the foreign language children's book is too weak, all go to Amazon to buy, but this year, the obvious feeling when in this respect strengthened. With more books, the price came down. The audio and video part of the same feeling, before the Amazon to buy audio and video, and now will be on the buy.

When the third party platform, Shibe from the number of comments to speculate, should belong to the situation of poor sales, the main should still be when self-employed goods. And when in the development of proprietary category, relative to other electric dealers, should belong to the not radical Lord.

Although when the efforts of the transition to the general merchandise business development, but in the heart of Shibe, is only a book, but only to buy children's books and childcare books, the first choice, the other category is not optional. (This image should also be able to be seen from the list of books and music movies, and the child-related accounts for 50% or more)

When the 2012 did a lot of action, and other brands to cooperate with the brand, the introduction of its own brand "when excellent products" and so on. It's just that instead of buying things from a middleman and a business, it's better to go to other first-hand electric dealers and buy things, at least after the logistics and so on.

As for "when excellent product", category Shibe looked, really is very suitable to do own brand, just things are too few, children's clothing basic only underwear and home service, men's clothing is not much, the formation of climate. And where the goods together, there is no more reason to choose to be a good product, because the choice of goods is too little.

Advantages：

A child's book can be regarded as a sign. Chinese contemporary parents are really willing to spend money into the generation.

Shortcomings：

Nothing but publish. And the advantages of children's books are gradually lost. In addition to the old rivals of Amazon, Jingdong and No. 1th store in the book is a large investment.

No self-built logistics, in the management and control of logistics, there is no competitive advantage.

Gradually, perhaps when the second camp will be reduced. Books bring the flow and users, may not be able to effectively convert to other categories.