In the face of sales pressure, Suning has made a transition effort

after the market out of the acquisition of musical instrument Sales Enterprise News, suning Tesco further attempts to line up the collaborative mode, with a view to the realization of the target.

August 8, Suning Appliance's three anniversary marketing strategy press conference was held in Beijing. The second half of suning purchase plan through category expansion, continue to maintain price advantage and service upgrade way to maintain more than 70% of the quarterly growth, to ensure the 20 billion annual target. At the same time, Suning appliances will also start the Beijing strategy, the first Test line under the line of Synergy mode. 3 c category with the same price promotion, service network and a high degree of cooperation and special preferential policies, such as a series of initiatives will make suning in the physical stores and e-commerce two channels on the market to launch a strong impact.

Suning Tesco announced starting from August 15 to start three service security projects, including delivery punctuality, refund timeliness, return exchange efficiency of three aspects. If not an irresistible factor or user subjective factors caused delivery delay, exceeding the specified time of 3 days will be purchased in the amount of 5% compensation, more than 7 days in the payment of 5%, the highest pay 10%. Li Bin, an executive vice president of Suning, said that the first half of this year, Suning easy to purchase 5.29 billion yuan of sales, the first quarter growth of 75%, in the Aleax international rankings rose more than 1300, while the brand concern index from 30,000 to 100,000, the increase of more than 300%; Member registration up to 14 million The total number of employees is nearly 4000.

At the same time, recent news, Suning appliance is secretly with the Chinese musical instrument industry leading Bole for the acquisition of negotiations, involving billions of yuan, once the acquisition of success, Suning will successfully enter the market scale of 30 billion yuan and 30% speed of the musical instrument industry. In the 6.18 electricity prices after the war, the companies "lose money to make a yell" way has shown a variety of abuses. Suning appliances are also looking for new profit growth points. And earlier into the musical instrument industry, Jingdong Mall, in this respect to maintain a high profit margin business. Su Ning's direct acquisition of musical instrument sales enterprises can also expand the field of sales for competitors. And, August 7 Suning appliance issued a notice that the company's controlling shareholder Jindong and its subsidiaries will be 730 million shares of limited sales conditions of the circulation of shares pledged, accounting for the company's total equity of 9.89%.

Prior to July 31, Haitong Securities issued research report said, Suning appliance entity stores under pressure at the same time easy to buy investment, 2012 medium-term net profit drop 30%. In 2012 and after the year, although due to easy to purchase contributions to increase income and can maintain 15–20% about the total income growth, but because the entity store pressure larger and the same store growth, labor and rent and other major operating costs, easy to buy the cost of investment period increased significantly and pull low gross margin and other adverse factors, The company will be showing a decline in gross profit margins and the cost rate of maintaining high status, of which 12 in the adverse consumption environment, income and performance pressure is particularly high, the company's profit expectations have been lowered.

Huatai Securities also issued a research report said, Suning to achieve "flagship store + Internet" the perfect turn still need to undergo a longer transition period, the offline entity store structure adjustment, as well as the input of online channels are homeopathy. Downgrade the company's earnings forecasts.

August 8, Suning appliance fell 1.83%, closed to 6.44 yuan.