In the face of the shortage of hammer old man's feelings how long can sustain?

Ideal old, out of stock hammer. May 20 this year, a very feelings of the hammer smashed into the Red Sea is already a piece of the smart phone market, of course, also accompanied by a lot of controversy. July 8, SmartisanT1 finally ushered in the first sale, but this old Luo should be very happy days but because of the shortage of the problem cast a shadow. After claiming that the first day shipments will not exceed 1000, some loyal fans say they can wait, but there are some subscribers who have put forward returns, and even some people directly accused of hunger marketing. In the face of the shortage of hammer old man's feelings how long can sustain? (Pictures from the Hammer Technology official website) in the production and delivery of micro-bo, the old Luo stressed that the hammer is the process of mobile phone standards and their strict requirements for the manufacturing process, resulting in a low yield, resulting in a small amount of shipments. ' We just need to relax a little bit of quality control, ' he says. In fact, for mobile phone manufacturers, the problem of manufacturing links will be met, not for the hammer. In order to build a phone that is the same as the iphone, Mr. Luo came to Motorola's senior electronics and acoustics engineers and senior musicians to adjust the sound quality, visited the Japanese Fujitsu chief Engineer 50 Haze Resolution imaging technology, flew to San Francisco to invite Apple Design Director Robert Brenner responsible for the design. Looking back at the previous mobile phone conference, there are few manufacturers to introduce a mobile phone so detailed, trivial, enough to reflect the spirit of the craftsmen of Lao Luo. However, consumers are not always so feeling like old Luo. Mobile phones in the end is the mass consumer products, both people will spend four thousand or five thousand to buy the iphone, there will be people willing to choose the higher cost of the thousand-yuan machine, domestic machine sales reverse the iphone example just staged. Even if the hammer phone design is good, craft good, software is good, but to say than the market other mobile phone (price similar) excellent many, may not be reasonable. Most consumers want to be cost-effective, can buy, they do not need anything to touch feelings. Apple as the standard of hardware manufacturing industry, its introduction of the IPhone5 has also been immersed in the paint door, the reason is that the manufacturing process and materials to achieve more complex, resulting in low yield. At that time, there was news that Apple had given up the iPhone5 and pushed iphone5c, which not only saved the production cost, but also improved the yield and eased the supply demand. Even the pursuit of the ultimate experience and innovation of the Apple has chosen to put the number of shipments in the first place, only to explain the basic principle of mobile phone is to meet user needs, otherwise more innovation is futile. Lao Luo also mentioned a company in the microblog, that is the world's largest OEM manufacturer Fuji Kang. According to Mr. Luo, in addition to the above mentioned production of good product rate, there is not enough to pay attention to the hammer mobile phone. For Foxconn, assembly capacity should not be a problem, and if the appearance of material out of the situation, it will be difficult, not Foxconn itself can be solved, but also to see material suppliers. As for Foxconn's lack of emphasis on hammers, it should have been the idea of the old man. Supply chain is very heavy for mobile phone manufacturersDepending on the assets, the relevant protection measures are also very strict. Apple's grip on the supply chain has been a result of years of ruthless money-breaking. Hammer technology as a start-up small business, expect to do like Apple, obviously unrealistic. Demand is high, capacity does not go, sales will be suppressed. So what capital does the old man go to talk to Foxconn and ask for a new production line? The ideal is very good, the reality is very cruel. Lo's feelings are being consumed, the first day of sales but 1000 will be the last excuse. From the beginning to do mobile phones, the idealism of old Luo is accompanied by around, hammer phone although there are surprises, but also not to let consumers stunning to the extent of the fall. Mr. Luo wanted to be the best successor to jobs, but he neglected that the times had changed. More important, Mr Lo did not have the ability to lead the user's needs as jobs did, and the hammer would not be an apple. And do not say Samsung, Microsoft and other international manufacturers have launched low-end products, to seize the share of the domestic smartphone market is also extremely competitive, every few months will be introduced or a variety of new machines, the price is getting lower. In such a fast pace, the hammer phone supply shortage can afford, is a question. For those neutral users, what reason do they have to wait for the hammer?