In the Fading television field, an exciting renaissance is sprouting

As the PC gradually declines and is ruled by smartphones and tablets today, it can be worn as the most fashionable in the world, and who can think of an exciting "renaissance" in the fading television landscape. It seems that overnight, the various video content of a variety of TV set-top boxes appear in front of hundreds of millions of users.

At present, the internet giants are only just beginning to explore the forgotten "fertile ground", in addition to being dragged down by PC Microsoft is jealous Apple Google but helpless to wash and sleep, directly because the first launch of the global popular living room entertainment equipment Xbox, and rare to become the biggest winner at present. Next, let's talk about the internet giants ' living room entertainment.

Microsoft brews Xbox Set-top Box TV

Perhaps Microsoft has never dreamed of being No.1 by smartphones and wearable in the back, to be able to sit on the internet again. Obviously, Microsoft must consolidate its position in the living room entertainment system, with its gaming equipment Xbox to provide users with video-on-demand and Netflix streaming video service is also to be intensified preparations.

The news says Microsoft is now investing in televisions with Xbox Set-top boxes, and the next-generation Xbox consoles allow them to receive TV and set-top box signals in a way that resembles Google's Google TV. The Xbox uses these services via an online connection, mainly including entertainment apps and TV services.

In addition to the TV feature, the next-generation Kinect will play a key role in Microsoft's strategy for the living room. It is reported that the next generation of Kinect will be able to lock multiple user goals, such as tracking eye movement, when the user is out of sight of the TV, it will suspend the TV program. Microsoft will use these features as part of its TV program for the user interface and new features.

Microsoft is currently talking to two TV program providers about providing live TV services via Xbox Live. One is cable giant Comcast, and the other is Verizon, America's leading telecoms operator, who can transmit television through its fibre-optic service FiOS system. News from a variety of sources suggests that Microsoft will not compete directly with traditional cable operators, but instead choose Xbox to provide TV services to its users.

Obviously, the result is far from enough for Microsoft. Microsoft is also seeking to collaborate with television makers such as Samsung, which is planning to have Windows Live Gaming center installed in Samsung TVs to support Internet connectivity.

Next generation Apple TV will be unveiled

The Apple Guru has foresight in the Living room entertainment field. Mr. Jobs once thought Apple TV was a necessary accessory for iOS devices, and must integrate with the iOS ecosystem, including apps, Safari browsers, more video content, subscription to cable channels, and wands.

The wand is not expected to be a game handle. Some of Apple's patents reveal that "wands" will be wireless dynamic sensing controllers, similar to Nintendo's Wii handles. Mr. Jobs's biography also records that he finally solved the problem of simplifying the television user experience, which suggests that the "wand" is likely to become a reality.

Comcast, the US cable provider, has revealed to the FCC that Apple is planning to develop next-generation TV set-top boxes. It is planned to provide relevant streaming media services in the next-generation set-top box products, which may include a new type of motion recognition input, motion control camera function and game content.

But if Apple is going to improve its existing living-room ecosystem, Apple's TV version of the App Store is indispensable. The next generation of Apple TV will have its own Full-featured App store.

Apple TV also has its own advantages over video playback sources, which can be plugged into the cable provider's HBO Go video content, and Fire TV cannot. It is said that Apple is currently in talks with Comcast and Time Warner Cable, trying to gain the right to broadcast video content of the two big giants.

Amazon Fire TV rivals Apple TV

For 20 years, Amazon has focused on providing users with the lowest prices, including kitchen knives and diapers. Amazon has almost never been involved in gaming, and the company now apparently wants to win a place in the field. To catch up in this area, Amazon must compete with Apple and Google for users and developers.

Recently, Amazon in New York officially released its own streaming media equipment fire TV. Fire TV currently supports up to 100 games compared to Apple TV, and Amazon is helping to build a vibrant application ecosystem for Fire TV with the help of game developers and dreamers.

In terms of user experience and core functionality, Amazon offers some of the practical features that its competitors lack. One of the most impressive is the voice search function. When a user reads the name of a movie and the actor's name on the built-in microphone of the remote, Fire TV can quickly display the search results, while Apple TV requires the user to manually enter letters to find the target player.

Amazon Fire TV This voice-control function is not enough to completely make competitors bow Chen Sen, ASAP will become Fire TV's system enemy weapon. Fire TV can use the ASAP to analyze the user's habits in order to predict the likely content of the video, preload the content, so that the implementation is "broadcast" that is "put." Because whether it is Apple TV or other similar products, its video playback of the buffer time has been the majority of users the biggest criticism.

Ironically, Apple TV, which, according to the company's data, is a bit low-key, still generates 1 billion of dollars in sales last year. And Google's Chromecast, which was released last summer, is often the champion of electronic products sold on its own website. Amazon Fire TV, hoping to break the embarrassing situation.

Google Androidtv want to unified living room Entertainment

Having tasted the sweetness of Android's dominance of smartphones, Google has spared no effort to launch Android Wear continue to dominate the wearable arena, and the rumored "Android TV" is also surfacing, as if Google were ready to prepare for a lone defeat, to change the current chaotic market for streaming media TV boxes, Realize platform unification.

From what is now revealed, Android TV, unlike Google TV, which failed earlier, will focus on simple TV interfaces, apps and games and a closer integration with Google's core business. On the whole, Android TV is very similar to Amazon Fire TV.

Google's new strategy is to eliminate the differences between applications by using standardized templates instead of custom interfaces. Application publishers will not need to consider the user interface design for their applications, but rather focus on developing applications to provide data sources for the Android TV platform.

Of course, Google's ideas will be resisted by content providers. They want their apps to be different, and they spend a lot of time building recommendation algorithms. Google is said to allow content providers to switch back to their own interfaces, or to combine two interfaces. In this case, smaller companies and companies that rely on content downloads may be more receptive to this approach, and big-self-reliant, such as Amazon, Microsoft and Apple, are not buying it.

But in total, the streaming media is more complex than smartphones, because the Giants have their own exclusive film and television resources, and the creation of a perfect video library requires a considerable amount of time, itunes is clearly not built in a day. If the Android TV is just an open platform, without the integration of film and television resources, even those small TV box manufacturers to launch the relevant products, obviously also unable to build a perfect video library, not with Apple, Amazon competition.

One interesting place is that the top four companies have different core businesses, but in recent years they have started to build operating systems and apply them to their mobile devices, and have created their own biosphere. The war for the entertainment system of the living room will be turned into a "four-nation battle" by the technology giants. With this, the production of eye-catching television programs will have a great opportunity to "blossom," and watching TV will become more interesting.