In the blue sea to find the blue Sea Mother and child network market Size billion

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

"How much are you willing to pay for nurturing your next generation?" It seems to be the first headache of a young man who has just been upgraded to a parent, how much does it cost? In fact, there is a huge market in the middle. No matter how cold the financial cold wave, this is a thousand years not broken rice bowl.

China is about to enter the fourth population growth peak, in the 80 in the middle of the third population of the birth peak, this time the birth of children, now most of them have entered the marriage and childbearing period. That makes more than 30 million babies born in China each year, and nearly 80 million infants under the age of 3, including more than 10 million children under the age of 3. According to industry estimates, a mother from pregnancy to the child 6-year-old School, this 7 years is the mother and child market prime time, the average annual birth of 30 million times 7, to get about 210 million children or 210 million families are the mother and child market buyers. If the average family spends 1000 yuan a year on their children, the market will have a capacity of 210 billion yuan, and surveys show that newborns in medium-sized cities spend between 6000 and 18,000 dollars a year.

On the other hand, China's domestic development in the mother-infant market is not sound, on the surface, the merchant development market has been to the point of sparing no effort, but in essence, there is a huge blind spot, especially in the network marketing, in a sense, the mother and child market is the real blue Ocean in the network marketing. It has even been estimated that the market potential of domestic mother and child websites is more than 30 billion dollars.

In the entire Chinese Internet, professional mother and child class vertical portal is not much, but less, so far, only one, that is, the 1999 China Internet network of the first year to establish the Cradle Network (www.yaolan.com), which makes the entire mother and child online market, Cradle Nets rely on the experience of the past decade and market development, has become the only absolute right to speak of the site. Only look at the cradle network these years through the road, you can see the potential of the network mother and child market.

In the expansion of maternal and infant network market, as a professional child-rearing media, cradle network to professional content is known, but also the cradle network of other maternal and child media core advantages. In the market development, it is not a simple product sales appearance, but in the original is the blue ocean of the product chain to find a new blue ocean. The cradle network is keenly aware that, in the 0-6 target population, there is no web site to impart parenting knowledge as a profit model. Not only in China, but also abroad. This is blue sea in the blue sea, and therefore, 07, the Cradle network with its own professional content advantages to create media + education platform, the introduction of online parenting products growth ladder. Just 1.5, there have been more than 450,000 users. And this year's November growth ladder after the new line, users have the same experience, that is, intimate parenting assessment report, so that more and more users can be convenient and timely access to the most professional intimate knowledge of parent-child education.

This year SNS popular, cradle Nets also did not miss this opportunity, in other SNS such as happy net and so on to how to profit and worry, with the virtual community and other multimedia anthropomorphic model used in the cradle network of parent-child education has already benefited from, with innovation attracted a lot of popularity, the cumulative user over 1.8 million, Its online childcare premium product "growth ladder" also has more than 450,000 users. And the world's top 500 advertisers, such as Johnson, the United States, Nestle, Procter and Gamble, Wyeth, the United States and other international brands long-term advertising cooperation, so that the cradle network SNS, from the beginning has the absolute profitability.

This shows that, despite the size of the market can not be overlooked, but how to develop is still a learning, if just blindly to the real world to develop a set of mother and child market to the network, then 30 billion of dollars in the market may become a gold mine can not be excavated, and dug Jin can only enter Baoshan empty-handed, and if the method is appropriate, such as the cradle nets in the blue sea to find a new blue sea, it may turn gold ore into a diamond mine, the market will be larger and broader scale.

Related articles:

Mother and child market wide Web site needs to be transformed

No reason to fire up the mother and child website

Analysis of mother and infant industry chain--multifaceted of domestic mother and infant industry

Baby tree completes 10 million dollar financing mother and child website favored

Maternity nets Complete first round of 2 million dollar financing