In the future home, four trends in Internet of Things

We have seen a lot of imagination about "the future family" in the film and television works. Get up in the morning, wake up by the smart alarm clock, the toaster and the coffee machine are ready for a steaming breakfast, and the water in the bathroom is heated to just the right temperature ... In early 21st century, Bill Gates wrote in the book "The Road to the Future":

"I want to build a house that adapts to complex technological changes, but technology cannot be a distraction, it needs to exist as a servant to the service owner." ”

Bill Gates later really made such a "future home", but it was also a more sci-fi color, and ordinary people have no relationship.

However, this year we have seen too many things networking products, sockets, kettles, water cups, refrigerators, air-conditioning these commonplace household items have been dubbed "smart" word. Projections show that by 2020, the world's Internet connectivity will reach 75 billion and have a profound impact on consumers and producers.

However, realistically, the beginning of the internet is still in the embryonic early stage, smart home products did not produce a clear consumer demand, Internet products are mostly similar, not much.

But as a trend, the internet of things has a lot of room for imagination. Mashable has predicted 4 trends in Internet connectivity, perhaps as a reference to our future of the Internet of things.

1. Real One-on-one personalized Experience

IoT equipment collects, monitors, analyzes the behavior of users, can continue to learn, so the future of the Internet of things, will be very personalized, each consumer will get a completely different use experience. Also because of this, the product behind the marketing and service will be completely changed, one-on-one personalized experience will be throughout.

2. Self-monitoring and service of equipment

Now we can wear wearable equipment to monitor exercise, blood pressure, blood sugar, temperature ... In the future, the home car can also self-monitoring, it will identify the software and hardware requirements, and then notify you, or directly according to your schedule to maintain the car time, automatically provide all the information needed for the service.

Behind this is the brand's service capabilities, through the equipment of self-monitoring and data collection, after-sales service can be more personalized, reduce the customer's trouble, save time, the use of experience to further improve.

3. Operable User Data

The usage and preference features collected from the IoT equipment will be aggregated into large data for customer management. At the same time, for the brand's marketing staff, these large data will be more direct analysis of user group characteristics, this is more expensive to do brand PR and statistical analysis to be more accurate.

4. More relevant "advertising"

With the development of Internet of things, advertising such as Banner, window and mail will become more and more inefficient, and will be replaced by the personalized promotional content closely related to users. This not only saves users ' attention, but also makes advertising more accurate and cost-saving.

2014 is the Great Leap forward of the Internet of things, starting with the iconic event of the Google takeover of Nest this January, and the global investment in IoT (things) has started to accelerate. Just over the weekend, on behalf of the Internet and the United States on behalf of the traditional home of the beauty of the announcement of marriage, the two sides will be smart home to carry out deep cooperation.

The "Smart Family", which contains the concept of the Internet of things, may be another technological wave following the mobile web.