In the Internet in the flood of furniture industry dealers will go

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With the development of economic globalization and the fierce competition in the industry, especially after the global economic tsunami, the small and medium-sized enterprises in China's labor-intensive furniture industry are in jeopardy. In the face of such a difficult economic environment, the innovation of marketing ideas to enhance the competitiveness of enterprises is the only choice, and furniture industry internet marketing is also born.

Analysis of Internet market in furniture industry

China's Internet technology and the overall development of E-commerce has led to the furniture industry, internet marketing heating up, because the Internet is not limited by time and space, and can save a lot of costs under the premise of the Internet through a single, in recent years, the development of China's logistics industry for the furniture industry, internet marketing, Furniture business in the context of the Internet is also more efficient and convenient.

Where will traditional furniture dealers go

There are two modes of electronic commerce in the furniture industry: one is the sales of the dealer to the manufacturer, which we call the business-to-business mode, and the other is the sale of the furniture dealer to the consumer terminal, which we call the business mode.

In the background of the Internet furniture manufacturers choose Network Marketing to promote brand, at the same time through the Internet to receive a single profit, because production enterprises are generally facing the national or foreign export trade, so to a large extent, the Internet E-commerce development model is very good choice. And for the end customer-oriented marketing, consumers need to see the real-world furniture experience, so the space has a lot of restrictions, then in the traditional channels of fierce competition in the furniture industry dealers who should go.

Regional e-commerce helps dealers get out of trouble

Used to be home appliances industry leader in Gome, Suning in China's home appliances industry can not shake, but just a few years time Jingdong mall's rise again to China's traditional channel industry confirmed the power of the Internet. Furniture industry stores will eventually face the same crisis as the Gome, the high operating costs are their dead points.

In such an environment similar to the Chinese group Bo network Such a branch of the regional Furniture mall operation mode to the furniture terminal sales bring a turnaround, China group Bo Bo shopping mall is a furniture network to buy, buy into an integrated E-commerce platform, consumers can refer to the online price picture information, can also order online can also be offline experience , not only to meet the needs of online shopping can also meet the needs of the end consumer physical experience, at the same time the group Bo network to the settled merchants to strictly ensure that consumers enjoy low prices at the same time can be assured of quality and after-sales service. This model increases the turnover of furniture dealers to open up the furniture industry dealers in the future of the new business model. Article Source: Zhengzhou Group Buy net http://0371.tuanbowang.com, reprint please indicate the source.