In the Internet world, there is never a lack of "late-living" drama

Absrtact: In the fast-breaking internet world, there is never a lack of the drama of the successor. Three years ago, the United States network in the hotel area inadvertently inserted Liu, let it in more than three years to become the boss of the hotel group, successful in the online tourism industry. So at the 2013 annual meeting,

In the fast-breaking internet world, there is never a lack of "late-living" drama.

Three years ago, the United States network in the hotel area inadvertently inserted Liu, let it in more than three years to become the boss of the hotel group, successful in the online tourism industry. So in the 2013 annual meeting, Wang emboldened to say: "2015, the United States Regiment will achieve 100 billion yuan turnover." ”

However, the last, with the December 2 this year, to where the net earnings announcement, also announced the United States Group network in the field of hotel group buying crisis. According to where to go the net earnings data show: 2014 Q3 to where net Hotel night total reached 10 million, more than 9.4 million of the art Dragon. According to the latest data, where to go net in hundreds of cities in the hotel group buy more than the United States, especially in Rizhao, Baoding and other cities, more than the United States Regiment Hotel night volume of the proportion of more than 160%.

At this rate, the hotel group is expected to buy more than the United States group. And some experts say, in the entire hotel area, to where the net more than Ctrip is only a matter of time.

2600 People push monthly new hotel 20,000

Where to go the net is staggering. In just 10 months, the hotel has soared from thousands of to more than 220,000 (data ending to three quarters).

"We do more work in one year than Ctrip and the Arts Dragon 15." "Where to go?" said Zhang Qiang, general manager of the net destination division, who said he slept only two hours a day. At the beginning of this year, go to where net heavily from the United States Group network will Zhang Qiang dug to open up the hotel market under the Samsung level, he has been Alibaba for many years top sales, after leading the United States Group network thousands of people swept South China market, sales accounted for 40% of the United States Group Network.

Where to go the net Gongchenglvede adopted is the most old-fashioned way-push. Since January this year, to where the net has recruited 2600 of people's ground troops, accounted for where the network One-third of the number, including sales, customer service, research and development. Each sales is responsible for 150 small hotels, hands-on teaching the boss how to use the mobile phone app, and set up a prevention and control center, daily remind Small hotel to verify prices, to avoid the price is inconsistent with the refusal of a single phenomenon.

In the 10 months from January to the national day, Zhang Qiang's "destination division" did it to where to go online 60% of the hotel is the industry's lowest price. "Where to go to the net of group buy cheap hotel to reach 70% to 80%, at the same time, we return 90% of the income to consumers." So where to go the net has achieved a 105% increase in sales in just one year. But because of the return on revenue, so the current project is going to the inside of the net is still ' burning money '. But to the CEO Zhungchengsu, down to each area of the head of the destination business, that this part of the money should be ' burned '. Zhang Qiang said.

After signing all hotels in China

Ctrip and the art of the hotel group buy the contempt of the United States to take advantage of the group, and in three years time leaped into the first hotel group. After vigilance, Ctrip and art dragon but counterattack.

At the end of 2013, where to go the net set off the "anti-American War" to enter the Low-cost hotel market, the oath will be in the field of group buying beyond the United States, set the goal: "Not only all the hotels in China are signed, and each hotel reached more than 3 different types of product coverage (including the front pay, prepaid, group purchase, last minute booking)", Ambitious。

Where to go the net from the hotel online market. In contrast to the online fare of about 50%, Chinese hotels are less than 10% online, meaning that at least 90% of hotels in China do not have online bookings. Where to go the net is from this 90% wide market breakthrough.

It is reported that where to go the current market share in the hotel is mainly in the lower-priced hotels below Samsung, and is not a reservation before the user offline. At present, many hotels in the Chinese market, the number of unlicensed bulk accommodation in the total number of 30%-50%; go where the net now so vigorously to sign the low-end hotel is equivalent to the Ctrip and the art dragon before the arrival of the market to seize the user.

At present, where to go Network destination division in addition to the three or four-line city, has begun to advance to five or six-line cities, the total coverage of the city about 400. Its direct number of hotels accounted for a ratio of up to 51% of the total number of hotels, the scale has been far more than OTA rivals Ctrip and Yi Long.

In the high-end hotel market, to where the network is approaching the first Ctrip, and in the three-tier hotel is already the market first. According to Zhang Qiang's data: There are about 300,000 Chinese hotels in the whole China market. Where to go net now has 165,000, Ctrip has 110,000, art dragon has 120,000. In this field, Ctrip and go where the net 80% is coincident. But in the two-star hotel field, where to go the exclusive cooperation of the network is very much, close to 100,000.

At this point, whether the hotel group to buy the boss of the group, or the overall hotel boss Ctrip, are facing a common impact-from where to go to the network of the reverse attack.