In the long run, the development of luxury electric business is particularly available

As in recent years, earthquakes, tsunamis, volcanic eruptions and other major natural disasters, so that people are keen to talk about the "Doomsday Crisis", the recent series of concussion events, with the heat of the electric business sector "bubble crisis" topic. And for the new generation of electricity dealers-luxury electric dealers more predicted, the luxury electric chamber after group buying website, become the second wave of the gun. So the future controversy over luxury goods dealers is a bit of a surge today.

2011, the rational return of the luxury electric business industry

According to the latest statistics, China's online shopping market in 2011 amounted to 773.56 billion yuan, a 67.8% increase from 2010. China's total sales of luxury goods online topped 10 billion yuan for the first time last year, up 68.8% from the previous year, and will grow by 30% in the next few years, expected to reach $37.24 billion by 2015.

Whether from the overall e-commerce or luxury electric business, the market and sales are showing a rapid growth momentum, in the market demand support, the luxury electric business from hot to cold behind the phenomenon, a large extent is the external capital environment cold.

We see that as the global economic environment worsens, the capital markets become unusually cautious because of the uncertainty of earnings, creating a fundamental "money shortage". At this stage, not only the electric business, real estate, manufacturing industry also because of the tight capital slowed the expansion momentum. From the overall financing situation, the future trend of the luxury goods electric business situation is more optimistic. Iris statistics show that between January 2010 and July 2011 of 1.5, the total number of domestic E-commerce Web site financing 143 4.13 billion U.S. dollars, of which the luxury shopping site financing 16 a total of 240 million U.S. dollars, the amount of financing is third.

After the capital tends to tighten, the withdrawal of hot money for the previous has been a large investment, embark on a sound development of the road, such as the goods network, such as the first line of luxury electric goods and not the winter. Shang Network in July 2010 after the launch of three rounds of financing, including the first from Angel investor Lei, was called a "surprise" investment; the second and third strokes were 10 million dollars and 50 million dollars respectively. It is reported that its funds in place is the investment circle and the electric business industry heart know, and the company has so far been low-key, stable operation, never a large amount of money to burn.

In doing a protracted war on reserves, the completion of the initial stage of accumulation of brands, has begun to establish a stable brand cooperation channels and the company's operating structure, and in the luxury electric companies start to the fittest, not lack of money for them, the development of strategic planning will be more rational.

2012, luxury electric business growth in the breakthrough

2009 China overtook the United States as the world's second largest consumer of luxury goods, 2010 China's luxury consumption growth in the world first, the end of 2011 China overtook Japan to become the world's first luxury consumer, accounting for 28% of the global share. There are luxury consumer power market support, the development of luxury goods, the material will not be as precarious as the public opinion.

There is no denying that over the past year or so, in the heat of VC, the luxury electric business industry once overheated, many companies blind expansion, the pursuit of rapid development and do camp collection, resulting in a lot of luxury goods under the banner of Fashion merchandise Discount collection category pseudo luxury website. Luxury goods in the long-term development process, has been accustomed to maintaining a high-end image in small groups, if China's luxury electrical goods supply problem for a long time not to be resolved (a first-line big-name general does not give the network sales authorization, only through domestic and foreign distributors to take goods, or outlet buy goods), it will inevitably develop.

Then look at the luxury goods dealers themselves, the characteristics of luxury determines that its E-commerce channels can only rely on word-of-mouth and the gradual accumulation of shopping experience to achieve scale growth. The luxury electric dealer is far from opening a platform so simple, must have conforms to the brand characteristic the operation design team, the logistics distribution, the service system team stands behind. Sourcing needs to negotiate the landing of a brand, professional overseas buyers need to combine the Chinese consumer environment communication, brand fashion atmosphere needs to accumulate training, all these means that fashion, luxury e-commerce is a high threshold of the industry, need to have a lot of special genes and core competitiveness.

But fortunately, the best of them, has already begun to focus on the industrial chain upstream of the International brand optimization integration, and with the promotion of China's luxury goods, the power of the network sales authorization situation has been greatly improved. If the goods network and the Beijing-East luxury website 360TOP "International big-name" accounted for 55% and 53% respectively.

At the same time, in order to meet the network consumption of products from low-end to high-end trend, luxury electronics manufacturers to focus on long-term development considerations, is gradually integrated fashion circle, online payment, international logistics, such as a variety of strong resources to provide consumers with a more perfect shopping experience.

Liu once said, want to make money for 35 years, I advise you do not do electric business, Jingdong from entering the time is very clear, it takes at least 10 years, we have done 7 years, will continue to do, until the user experience to achieve the perfect degree. For less than two years of the luxury electric business, the media and public opinion to see a relatively mature business, need more patience and time.

  2012 years of luxury electric business financing environment may be affected by the overall economic environment, financing may not be as fast as before, but has been a large investment in the luxury electric network has begun to embark on a sound development of the road, long-term upward development is particularly available!