In the mobile internet age, the App Store is one of the few

In the mobile internet age, app stores are one of the few that have a strong flow distribution capability and a clear business model to be the top of the internet giants ' occupation. According to Wang Xiaoquan: Mobile phone assistant equivalent to PC browser, the mobile phone market equivalent to the site navigation station. Baidu's 1.9 billion dollar acquisition of 91 has again proved the value of the channel. In 360, pea pod and 91 assistants and other products have occupied most of the situation, Tencent also integrated the previous chaos of the application of Assistant products, focus on the promotion of "application treasure."

We have previously exclusive report Tencent will be the main push "Tencent mobile phone assistant", in the application of the distribution based on treasure, the PC end and mobile phone, to complement the function of the application Treasure Assistant. On this basis, Tencent once again integrated all the internal Tencent to do the application distribution products, unified launch of "Application Bao" as Tencent in the application of the distribution of the force point.

Not long ago, Tencent has also made a fine-tuning of the organizational structure, the original responsible for the application of the product center upgraded to mobile application Platform department, by the Open Platform Department general manager Lin Songtao concurrently the Mobile Application Platform department general manager. According to Tencent's internal theory, the boss of the open platform directly in charge of the application platform, that Tencent is really ready to move in the mobile application distribution.

In addition, according to the exclusive information, in order to seize 360, pea Pod and 91 mobile phone assistant's share, micro-letter, QQ mobile phone version, QQ space mobile phone version of the app in the next stage will become an application assistant entrance, Androping users will be able to use QQ, micro-letter for application management. In fact, the current mobile phone QQ version has been built into the "Application Center", the latter will be unified access to the application of treasure platform.

Application distribution as a mobile end of the most valuable products, in fact, Tencent has a long time ago, but because of product line confusion, resources, such as internal friction has not been done. Baidu 1.9 billion acquisition of 91 assistants, greatly stimulated the entire industry, indicating that channel distribution still has a great market and value, Tencent did not do it for its own reasons. So Tencent is still consolidating resources, cutting off excess products, concentrating on a product, and using micro-letter, mobile phone QQ in the layout of the mobile end to pull.

But Tencent has not disclosed how "application assistants" will appear in micro-letters. In fact, in addition to mobile phone QQ, Sina Weibo Android client also built-in Application Center, but the effect is not good. and micro-letter currently built in several social games, all occupy the first few of the App Store, although the application distribution and game distribution is very different, but rely on the micro-letter of the thigh, Tencent application assistant may still have a chance.