In the mobile phone industry, Millet is a special existence

In mobile phone industry, Millet is a special existence, four years time, growth is amazing, with hot internet thinking and fans of the economy, so that domestic imitation, and recently ranked among the world's third-largest expert machine manufacturers, Millet seems to have become the representative of China's mobile phone innovation, whether it is front-page headlines or gossip, never missing its figure, The scenery is boundless. But the so-called Fu Xi curse, under the age of prosperity, worries must exist. I personally think that there are many restrictions on the development of millet, below to talk about my own shallow views.

The price, the hurdle

Before writing this article, asked a lot of friends with millet, why do you buy millet ah. The answer is almost exclusively cheap. Indeed, in this soaring price, drink yogurt to lick the bottle of the era, the price is always the most powerful weapon, even if it is rebels the Iron Man three said again wonderful, also far from the price is not affordable, to see each of the press conference, Millet fans are always in the price of a ring G point the highest. Cheap seems to have become a synonym for millet, the so-called also price failure, a few years ago, the price of millet bled to capture a large number of users, but over time, the price for millet, has no advantage. Look at this year's 4 of the 1999 and The Phantom of the MX4 1799, it will be found that in front of the price, the original so-called rice noodles are not so loyal, deserters are also large, exclusively 1799 of the call, although Millet said is the charm of the army, but also set off an "anti-Vice fight chapter" of the tear-force war. But no one can say that there is no rice noodles sincerely call. The price is already a cross of millet, millet is able to impact 3000 yuan above the high-end market, also dare not to set the price of this position, set this price, millet users will agree? Will there be a rush of buying on millet?

Second, the configuration has already become the past

Personally, the success of the millet benefited from the early high price, the 2011 millet benefits of the top configuration and really a bit of the incredible low price let users scream. After millet to the user constantly disobey, I am the most top-level configuration of the intensive education, so that millet users of millet produced a "configuration is the most top" cognition. But over time, the relationship between millet and Qualcomm seems to have not been as good as it was. Qualcomm's newest processor does not appear on the Millet 4. Although the configuration of the processor is heavily redundant, Qualcomm has long been in the streets of the era, I personally think that there is no meaning to spell, but for the general public, they do not think so. So in order to get Qualcomm the latest products of millet, their own dug "not to run a cent son" how to fill it? Can not spell the configuration of millet, how to do?

Third, marketing and fans

The other weapon of millet is marketing and fans. Whether it's on social networking topics or online hunger and thirst, millet has been trying to highlight their own force and thriving, whether it is the early days of the millet mobile phone to shoot the Moon or Spring Festival on the train on the people of admiration, can not be denied that the marketing of millet is extremely astute, but perhaps is too shrewd, but let people disgusted, many become a laughingstock, Marketing force too fierce, so that people do not win for the millet, more serious, the results of the audience data fraud and so on, I could not help but some doubt that many things are true? Millet rice noodles in the social network is highly active, millet itself to promote its high viscosity, in millet every time the attack, but also often see their busy figure, for Millet made a contribution. But Rice noodle loyalty can have how high, whether high to have a similarly excellent and lower prices of products placed in front of the choice of millet, from the recent millet and the charm of the 1799 of the war, I think the loyalty of millet vermicelli sticky doubt.

Iv. Design

The appearance of the mobile phone is like a person's appearance, we all hope that they can be very aesthetic, get the public recognition. But based on the different genes, nature also has a fat thin beautiful ugly, but we all aspire to the United States, so in human society will be the birth of "cosmetic" this industry, on the phone will be born imitation plagiarism.

is the product of millet designed? Lei answer is: "No design is the best design", but from millet 3 and millet 4, obviously the design of others is the best design, millet 3 like a Lumia, millet 4 like a iphone5s. For this reason, Ive, Apple's design director, made it clear that the behavior was not flattery but laziness. Although the millet executives repeatedly to show that the millet did not copy the Apple, just for reference, but also said that no one did not learn from the Apple design (Hugo Barak, please go to see the Nokia N9 or Lumia), take it for granted. But as one of the top three smartphone makers in the world, it is ironic to take someone else's design as their own design and to be so shameless as to quibble. And from this year onwards, it is obvious that all the manufacturers are beginning to pay attention to the design, are beginning to emphasize the process, from the steel plate art trip to the aviation grade aluminum alloy. Millet is still taking other people's design, the future where to go? Also please millet remember how Apple treats Samsung imitation behavior.

V. Domestic encircle and patent weakness

Smart-Phone competition has never been so fierce, millet in the past few years, the wind does not mean that in the next few years will be so. China never lacks imitation, so that after you domestic Internet handset manufacturers springing up. Glory, a plus, ZTE, Oppo, Vivo and so on millet encircle, millet survival will become more and more difficult, and the millet mobile phone is actively open up in India, Brazil and other overseas emerging markets, who is this, want to go to a piece of the market, its competitive intensity can be imagined. In the provision of product services, prices are similar in the case, what to build a barrier to resist opponents in the thousands of miles away, it is clear that the patent war is the best choice. But how is the patent accumulation of millet at present? Compared with Apple, Samsung and so on, not at all a heavyweight, if in overseas markets these manufacturers to the Millet patent war, how to deal with millet. Don't have enough patents to accumulate millet please refer to HTC's experience in the US market and the changes after the encounter with HTC.

Millet is such a special existence, occasion, playing the Internet banner, with the price knife cut out a trail, until today's scenery unlimited; but he is always controversial accompanied, mixed, love deeply love, the evil person pain absolutely. From the broad layout of rebels, Lei has become a major faction outside of China's BTA, which will produce strong support for millet, Millet's future can bring a lot of imagination. But after four years of success in the price of millet, it is likely to jump into their own hole inside out. Is millet like a ten-year-old waveguide? I say the right to the future is in his own hands.

PS: As a spectator, to say the truth or hope that millet can have their own independent character, design, regardless of beauty and ugliness. Can less imitate plagiarism more original, make the real innovation in China.