In the name of the eagle to walk the lake of Meng woke up with an olive oil and carving beef brisket started

To "Carving Ye" in the name of the Meng-Hu to wake up by the olive oil and carving ye beef brisket started. Recently Meng also put Hao Yan, the newly founded nail Company Beaver Home Only half a year value can reach 1 billion yuan. The wonderful entrepreneur's new career has again aroused concern, and naked "show" also let him swim in the forefront.

The entrepreneur who claimed to be a columnist for the pioneer drama in the beef Brisket restaurant was interviewed by reporters from Beijing media. He said he did not care "was sprayed", "(the entrepreneurial as a way of life) is not for the money is not for the name, is to do a great thing, lose I recognize." ”

"Tuyere on" continuous business

If you want to label the "Carving Ye", the most striking feature is "continuous Cross-border entrepreneur", a "no business is not viable" person. Meng awakening from the entrepreneurial trajectory, there is a sense of reincarnation.

16 years ago in the IT industry after the crisis of capital chain break, Meng woke to "first-class talent" not so much, the traditional, the threshold is not high "three-flow industry" to fight, and then accidentally contact the beauty industry. Since 2003 he took the Blue technology company as the main body, with "the" "brand" to open the beauty salon chain to join, and earned the first bucket of gold, about 2006 to achieve personal financial freedom. Later, with the beauty salon franchise system management abuses and the industry price war issues highlighted, "Carving ye" turn to embark on another entrepreneurial road.

Since then let Meng famous is the olive oil and carving ye brisket. To "essential oil is a fu" for the slogan of the olive oil, in 2009 seized the opportunity of E-commerce in China, not only became well-known "Amoy brand", but also sat on the first oil brand of the throne.

2012 with 5 million buyout Stephen Chow film "God of the protagonist" prototype-Daylong's exclusive recipe, Meng out "carving ye beef brisket", carving ye beef brisket "pay attention to the user experience" a lot of unconventional details, catering to the needs of many customers, and then launched a Xue Pan series, such as restaurant brand.

Since 2014, Meng has opened the territory in two new fields: the Home service of the nail O2O (online to offline) platform "Beaver House", the establishment of indoor air detection and optimization program provider "three-body air." Although previously in the traditional industry to do a good job, a reincarnation, his continuing business or technology with the edge.

Alternative Way of differentiation

Liv essential oil and carving beef brisket more and more smooth, the beaver home just started to get 30 million yuan investment ... After many Cross-border ventures, Meng that the reason for business to go more and more smoothly is logical.

Meng says his business is geared toward the middle class. For example, the olive oil and beaver home are serving middle-class white-collar women. These women are less sensitive to prices and they are very picky about quality. "Frankly speaking, I do not do dick silk business, but we do not do luxury business." ”

In his view, the key to doing middle-class business is that every detail is noticed, allowing consumers to tolerate higher prices. "Xue Pan barbecue per capita 200, this can be taken care of the general public?" Meng For example, in order to deal with quality mutton, first went to Inner Mongolia, the AU bought pasture, each sheep have ear tag; each signature of the kebab is roasted once.

The main positioning Shoppingmall, per capita consumption of 150 yuan carving beef brisket in Beijing insist not to open a franchise store. "The service radius is very short, so we still have to go into the good shopping malls." "Meng to carving ye service requirements are extremely harsh, and other restaurants, carving ye brisket in the non-rice, that is, the afternoon between 2-5 points will be closed meal, so that employees during this period of rest or training to improve service quality."

In addition to the breakdown of the crowd, Meng also very dare to play a differential card, and even sometimes this difference became strange, he has been netizens "shelling." For example, the Eagle Beef Brisket does not receive children under 12 years of age; Serve the order also, do not finish the first course waiter will not give you a second course of food, only 12 dishes on the menu, only two or three main courses, the rest is soups and dessert, in order to deal with the customer's choice phobia.

The history of entrepreneurship is controversial

In view of the outside world, one of the important reasons for Meng's success is "standing in the Tuyere". He is happy to impart entrepreneurial experience to the outside world, and he believes one of his most outstanding talents is in marketing. The creation of a topic and controversy often accompanies his marketing campaign.

Earlier, in order to publicize the "liberation craftsman" O2O big Cause, Meng for the Beaver home made two mobile nail car, October successively "attract" actress Zhang Xinyi, Xiaolu, Liu Tao and male star Chen Weixian hair Weibo praise.

This can't help but remind, carving the beef brisket popularity is to please otaku Goddess Cang Jing empty as "seal test" try to eat guests, instantly detonated Micro bo hot topic. And the olive oil just opened Taobao shop, Meng woke up with the end of the forum to accumulate resources also helped him a, let the oil Taobao store in the short-term flow.

In the outside world, "carving Ye" has created an arrogant image of himself. For example, last February, Meng issued a micro-blog to the Beijing East said: "We have been removed from the east of the store for nearly four months, but the arrears of the payment has not been settled clean." Since then he also issued a long microblog "three ask Liu." The next day, for the Beijing-East response dissatisfaction Meng Awake direct @ Liu: "I would like to mention a request, you (Liu) with your own microblog account, hair three words: ' I have no money! ' Then, you happy I also happy, this 1 million arrears, I exempt you, I do not! This space to shout at that time caused a stir, and finally, the oil and Beijing east, but some people think is hype. Meng has been reluctant to talk about it now, he says he is really angry.

The outside world has also been questioning how long it will take to sell big industries. In response, he responded that every detail was in itself a threshold, and that the company had a reliable team to work with. "No matter what 20% of people naturally like, 20% will never like you, I let him scold Bai." "The carving ye" means no matter.

>> dialogue "Master Carving"

Ma Yun scold me I only care

Beijing media: What do you think about the controversy outside?

Meng: I sometimes even a little arrogant, there is no way. I just bought a resolution is 5k of the imac, a high match of 27,000 yuan, I will bask in a little bit, some people look angry. I don't think 20,007 is cool, but the screen is 5k.

Beijing media: Will you look at the controversial comments?

Meng: That's what it's like to hear too much. Just be scolded when he would like to scold me why, later he scolded to scold to chant. Those people are not important, if Ma Yun scold me, I went to the heart, I will reflect on whether I did something wrong, Ma Yun is an important person. The biggest problem for Chinese people is that they care too much about other people's views, maybe it's Confucian culture, which is different from Western culture. People should not live in the evaluation of others, but the user experience is my concern. I am naturally able to observe consumers: what they like and what they care about.

Future burns will cost more than 500 million

Beijing media: I heard that the beaver home burning money to burn 500 million?

Meng: I've been burning 10 million for one months now. With the expansion of the city, it will increase, a three-year burn, not strictly speaking this number. Now Shining, and the city is still expanding. It is now Beijing, Shanghai and Shenzhen, and there will be three more cities to start. Now the Beaver Home platform daily orders exceed 2000, the average unit price of more than 150 yuan.

Beijing media: How long can nail O2O develop?

Meng: Platform type will only be left, do edge or very high-end may be left two, but is small, does not constitute a positive competition. This market to slowly cultivate, not you want fast, it also depends on the surrounding mature and platform enterprises can standardize every detail, and each nail can give customers good service. This is not on our wishful thinking, is made out of the.

Beijing media: How to guarantee the standardization of the service of the beef brisket and beaver?

Meng: Every day training, inspection, spot checks, visit consumers, establish mechanisms. For example, the evaluation of the system, such as customer repair, our commitment is to guarantee 7 plus 1 days. But the nail master does not go to do, that can give him a bad comment. Like Taobao, you give him a bad comment, I can go to punish him, may be put his work out of the frame.

Beijing media: How does a cross-border venture become a layman?

Meng: I don't need to be an expert, now I'm a layman in the oil field. But I can find the most awesome person in the industry. I am good at looking for people, the most important ability of the best entrepreneur is to find someone and cultivate a person, I spend all my time on it.

Beijing media: How do you allocate your energy in your career?

Meng: 10% to the Liv, 10% to the catering, 80% to the Beaver home.