In the next three years, Chinese online games "grab the runway" has more than hundreds export
Source: Internet
Author: User
KeywordsOnline games more than hundreds
From the earliest "Tetris", "Super Mary" to today's "Plant vs Zombies", "Angry Birds", foreign games with the Chinese people through 20 years. The Ministry of Culture recently released the "2010 Online game Annual Report" shows that playing these games growth of the generation of online game designers are returning the world--2010 annual production of domestic games exports more than 100, overseas market income of nearly 230 million U.S. dollars, more than doubled in 2009. More domestic game enterprises began to enter the overseas market, and some game companies through overseas investment began to participate in international capital competition. Export volume increase, original also need to add strength report shows that in the export of 108 online games, Internet client games accounted for 62.8%, Internet web games accounted for 28.3%, mobile network games occupy 8.9%. The support behind this is that 2010 China's independent research and development of internet gaming products in the domestic market operating income reached 18.51 billion yuan, an increase of 17.3%. However, the gap between domestic and import games is not instantaneous, the 2010 income growth of independent research and development products is significantly lower than the import game, which led to its share in the market from 61.2% in 2009 fell to 2010 57.3%. Recently, the "God of the Devil" has been successfully tested in North America and Europe. 2010 Research and Development for domestic network game development Manufacturers survey shows that the current domestic game research and development strength is still insufficient, in the research product form is not rich, research and development level still need to improve. The homogeneity of the game products still exist, and from the enterprise in the research product type and the mode of charge, the future one to two years of product profit model of a single situation is also difficult to fundamentally improve. But the report that the domestic industry environment is still very conducive to innovation, Chinese-made game original power will not weaken. Entertainment all-round, the family play together the report said, the game will gradually become the family's entertainment activities. On the one hand, in the iphone, Ipad+appstore new platform under the leadership of the mobile games market finally ushered in the industry's long-awaited hot; On the other hand, the original and Chinese online gaming industry seems far away from the TV manufacturers, video equipment embedded solution manufacturers, PC manufacturers have launched their own game hardware program last year, which makes the three-network fusion, three-screen fusion in the game application first realized. Another noteworthy trend is that last year, under the guidance of the Ministry of Culture, the National 42 network game manufacturers have launched a "Guardian project", in Beijing, Shanghai, the pilot launched a network game age-appropriate project. The project refers to the network game operators based on the complexity of the game, value-oriented features such as the game's appropriate age of the players to remind, so as to guide the minors and their guardians to correctly choose the appropriate age of the game products, guide minors "play a healthy Game" and "healthy play the game." "These new developments over the past 2010 years will eventually lead to an expansion of the gaming user base in the marketplace, with the average game userThe simultaneous rise of age and average income. Especially the wide grid game, the future may drive Chinese families into the game market, promote the popularity of the game. "Barges, one cannot be alone. In the past year, the seating of Chinese game companies has undergone drastic changes. The emergence of a variety of new content platforms, so that the top ten manufacturers share the total decline, the original second line of the seven major manufacturers share the total rise, and in the top three of the game manufacturers, the original ranked first grand network by Shenzhen Tencent and Guangzhou NetEase both exceed, the new Jin "champion" Shenzhen Tencent market share of up to 28.9%, more than the second, Sum of three names. However, the report also pointed out that Tencent's first chair may not sit long. "First, all kinds of Internet application platform gradually into the network game market, the second is micro-blog, social networking sites continue to grow strongly, so that QQ and other IM (instant Messaging) tool users attention is diverted, vitality began to reduce; third, the new user entertainment platform is also growing. From the trend, the emergence of a variety of new user platforms, Tencent Gaming relies on the advantages of the QQ platform is gradually diluted. Experts predict that in the next 3 years, China's online gaming market is still in a fast growing period. It is expected that the market will exceed 65 billion yuan by the end of 2013, and the 3-year annual compound growth rate (CAGR) will reach 24.2%. Platform, convergence, popularization and openness will become the key words of China's online game market. In the next few years, the game market is difficult to appear a single big situation, which is conducive to the development of innovative forces. (Edit/Xu Mingming)
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