In the second quarter of 2013, the market size of Chinese search engine operators was 9.38 billion

Abstract: Sina Science and technology news July 24 night, according to the "2nd Quarter 2013 China search engine market Quarterly monitoring" data show that the second quarter of 2013, China's search engine operators market size of 9.38 billion, in the channel-free income of China

Sina Science and technology news July 24 evening, according to the "2nd Quarter 2013 China search engine market Quarterly monitoring" data show, In the second quarter of 2013, China's search engine operators market size of 9.38 billion, in the revenue-free Chinese search engine operators market share, Baidu accounted for 78.6%, Google China accounted for 14.2%, Sogou accounted for 3.6%, search accounted for 1.4%.

Market revenue share of Chinese search engine operators without channel revenue

In the second quarter of 2013, Chinese search engine operators with channel income share, Baidu accounted for 77%, Google China accounted for 12.3%, Sogou accounted for 5.5%, search accounted for 2.1%.

Market revenue share of Chinese search engine operators with channel revenue

The analysis of Yi think tank, the 2nd quarter of 2013, China's search engine market revenue share mainly shows the following characteristics:

Baidu to maintain China's search engine operators market revenue leading position. Keyword marketing is still favored by advertisers marketing way, and Baidu in the key field is still respected by the market, become the main advertising ads to the choice of keywords. Due to Baidu's media dominance, more direct marketing model, so Baidu contains channel revenue market share is slightly lower than the channel revenue market share.

Google China still has an advantage in its share of market revenue. Mainly because Google China through the provision of overseas marketing channels for advertisers to gain a stable market revenue growth. However, the fierce competition in the industry makes Google China's share gradually divided, the advantages of shrinking. Google's market share will shrink further if it fails to take targeted improvement measures in China.

Sogou by virtue of "three arrows Qi FA" strategy to maintain a stable market share. In the 2nd quarter of 2013, Sogou pc-side maintained the Input method + browser + Search traffic flow and the benign transformation of commercial transformation. Around the user input information, search information, access to information of the behavior path and the internet scene, combined with the user's needs and objectives, to "mass + accurate" scene marketing to get advertisers favor.

In addition, channel concessions become sogou, search and other vendors to search the market, such as an important means. Apart from direct marketing, channel Sales is an important way for search engine manufacturers to get the main budget of advertisers, use channel preferential policies to attract agents, and then get more advertisers favor, market share rapid growth.

The 360 search has officially started commercial operations this year. With the help of 360 browsers and 360 security assistants, the traffic is fast and steady and fast growth. In terms of income, search engine revenue is the key to the accumulation of user traffic to form a flow of cash, 360 through their own hematopoietic system traffic growth problem has been better growth, for commercialization laid a foundation.

Yi think tank analysis that Baidu traffic will result in a decline in revenue revenues, the future share of Baidu revenue will be affected by a certain decline. Google is affected by fierce competition among many competitors in the industry, and its share will continue to fall. Sogou will use the advantage of scene marketing to continue to grow steadily. 360 Search current market share is low, sales and channels still need to cultivate and accumulate. With the commercialization process accelerating, the 360 search revenue share will rise rapidly this year.