In the spring, we have a clear sense that the factory's winter has come.

The current situation of domestic apparel industry:

Since the spring of 2013 we have obviously felt the winter coming of the factory. Until now, the chill has not been seen to recede. Foreign trade orders from the 08 's large shrinkage to the present, but also tepid, no extraordinary improvement. The domestic market was hit by the internet and substantial orders fell. Before moving tens of thousands of pieces, less than thousands of big orders no longer appear. Domestic brands have also played the battle began to clear inventory, the existing more active orders is the network Amoy brand orders. But because of the amount of small, many factories do not have a successful transition dare not to contact such small orders.

We are also a member of many garment factories, experienced a difficult transformation process, finally succeeded in transforming successfully and found our own direction. As for the transition experience of our years, I have summed up the following points for your reference. A garment factory to successfully transform must have the following conditions:

First, the boss's thinking to be synchronized with Taobao

1, accept the network communication mode: network communication, there are according to check, both sides have committed to what can be traced through the chat record. Traditional verbal protocols and telephone communications have reduced both communication disputes and increased efficiency.

2, accept the network payment method: Taobao customers are accustomed to using the network payment, through the network can complete the bank and interbank remittance, Alipay payment, credit card large payment. The factory must support these methods of payment, which greatly enhance the efficiency of payment, there is evidence that the factory is not anxious to receive money, customers do not worry about factory receivables, both sides of the funds are also protected.

3, accept a small order: Taobao order the first single general quantity is very small, once sold a large number of reverse, the request to ship faster.

Above these three points is to receive Taobao order must have the heart preparation, only the idea of change can really cooperate with a good Taobao customer Taobao orders.

Second, develop data collection habits, understand the network sales rules

1, cultivate the habit of collecting number analysis according to: Taobao orders down, we do the factory to develop good habits, the procurement of fabrics, accessories, such as the line of third-party suppliers to collect all the data to do the file. In the first single time to do a good record, how long to use the material, cutting how long it took, production to do how long time, printing embroidery did how long, tail check the goods spent how long, how long packaging needs. These are all going to be made into the system data saved up. In case the customer at any time to reverse a good contact with suppliers to quickly arrange production. Our factory has built an electronic folder for every customer. Their related pigments are put in for later enquiries. There are customers used fabrics, accessories and other real samples will be a paper installed, put in a unified place to archive.

2, to have the concept of time to remember the customer's instructions: Although our factory does not do network sales, but every time we communicate with customers, he urged the delivery time will tell us what he is now on the activities, the stock period how many days, delivery period how many days. We have to firmly remember the customer to send us the data, we in the customer to the time within the period can be successfully completed production, if not to immediately communicate with customers, can not push and drag not reported. Because the customer's shop is raised with the Prestige, the customer's prestige is the money, we cannot take the customer the prestige to open the smile.

In fact, many of the owners of clothing factories are most of them are 50 after forums whenever also have a small part of the. Because they do not understand the network also do not contact, always feel that the network can not touch the spectrum. So their brain mode of thinking or traditional employment to pass the old way, the efficiency is certainly not high. Not only they can not accept the network communication mode, but also can not accept payment on the Internet through Alipay. They only accept bank transfers and cash. It is difficult to contact with Taobao shopkeepers. If the garment processing plant to transform the success of the first change of business thinking with the times.

Third, reasonable production personnel equipped

To get good Taobao order factory personnel must be fully equipped, our factory is so equipped for your reference:

1, Dozen Division 1 People: a lot of Taobao customers do not need our board to help develop a new version, to receive good Taobao orders in fact, 1 board is not enough, but the factory to raise a lot of the teacher is not realistic, that the cost of goods will be much higher, customers can not accept, so our own factory board is the main audit board, grading, repair board. The new board if not more than the board of their own dozen, if more we will put to the cooperation of the Board studio to do, they are also professional enough, so that not only can improve efficiency and shorten the opening time. But the plant's ability to be a board teacher must be very strong. The General Board division is not competent, we board Division One months are tens of thousands of yuan wages.

2, the Car Board Division 2 people: Car Board Division We generally with 2 people, more than the time we will be in the whole group of parking spaces in the selection of handmade excellent staff as the Car Board division.

3, the External Association department: Why should be with the outsourcing department. The importance of this department: To be honest, a factory without this department, his resources are small, production is low. Workers who rely on their own factories will not produce much if they work night and night. If the factory is equipped with outsourcing department, then it is also good for Taobao shops, if the activity of Taobao shop is sold out, but there is no spot, this will require the factory to produce, the factory at this time the production of their own workshop will need to be outside the department, outsourcing department is a back-up department, It's like a spare tire on a car. A bigger one. They not only require the factory to have the strength of capital, but also require the factory to have external resources. Of course, many customers are also worried that the goods should not be placed in the order of the factory to do the delivery and quality assurance, in fact, this aspect of customer is not necessarily the heart, the factory received your 30% deposit, but at least the factory also need to pad out 50% of the money to do the purchase order, the factory invested more money than you, So more than you do not want to hit the order. If there is not a certain amount of capital strength and external resources of the factory is also bad Taobao orders.

About the factory personnel of course, not only these people, but also procurement, director, quality inspection with a single member and so on. I focus on this three kinds of positions are also we take Taobao order over the years summed up the experience, this type of workers in the entire order operation process played a very key role.

Four, Taobao customer classification management

In fact, many factories do not have the habit of doing data, they are accustomed to oral telephone communication. In fact, this way is not good, we should not only do a good job in the procurement of production data, but also to do a good job of customer classification data. Taobao sellers and according to the familiarity of clothing I divided into three types:

1, Proficient type: This kind of customer is very familiar with the clothing, they are generally very mature electricity commodity brand, their company has set up the development team has the designer, the play edition division, the Car Board division (some also did not need the factory car board) and the procurement personnel. This type of customer cooperation to communicate more smoothly, generally they will not easily change factories. Order volume is also relatively large. More stable.

Coping methods: Receive them in a direct way to the subject, and they prefer not to trust your factory.

2, half know half solution type: this kind of customer to the clothing slightly understand one or two. It is possible to cooperate with the factory one or two times. As a result of this type of Taobao customers generally have a habit is like contrast, factory a home than down, the result is no factory is willing to do, the delivery period has passed. This type of customer is easy to give up factories do not allow any errors in the factory, once there is a mistake, they will look for a second, always repeat in the process of looking for factories to abandon the factory, only to their understanding of the clothing factory will slowly fixed several factories long-term cooperation.

Coping methods: Communicate with the customer in a listening manner, wait for them to express themselves, and then answer their questions.

3, basically do not understand the type: This type of customers they do not understand the basic clothing, it is difficult to talk with the factory piece. They always feel the price of the factory is very high. Come to the factory order is also the kind of wholesale market to hit the goods concept to talk about prices, sometimes to a picture on the chase to quote or take a dress to cross-examine shipments, so that the factory very headache.

Coping method: Receive them by missionary way, let them know the production process of the garment first, he understands and then talk about production.

Five, open the good faith pass to Amoy Factory

If you want to pick up Taobao order clothing factory, I suggest the best is to open the good faith pass, settled Amoy factory. Perhaps a lot of clothing factory bosses are not very familiar with the Amoy factory, I share with you our factory after the factory to Amoy the benefits of it. Taobao orders from the network, customers are accustomed to use the network to find factories, so open the good faith pass to Amoy Factory is necessary, Amoy factory is the establishment of the main supplier of excellent supply of Taobao customer service, now Ali is the center of gravity in the Amoy factory.

Wen/Cantupau