In Web optimization is commonly used cheating behavior

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1. Set the text color to be the same as the background

This is an "old" way to improve the relevance of Web pages by:

Place a large number of keywords in the Web page, and the color set to the same color as the background, so that the search engine to retrieve more keywords, but also not easy to be common visitors to find.

This is a typical cheating, now all search engines are extremely sensitive to this, once they find the opportunistic, they will mercilessly severe blow. So unless you want to prove how annoying search engines are, don't defy the risk.

2. Use keywords unrelated to the content of the Web page

Some sites in order to increase the number of visits, in the Web page to use some very popular, but with their own web content unrelated to the search terms, such as "MP3", "DVD video" and so on, hoping to attract more visitors.

But you know, it's a very irresponsible act. When users encounter this situation, they tend to be frustrated, and because most ordinary netizens do not understand the mechanism of search engine retrieval information, they will doubt the effectiveness of search engines, and then to the search engine at a respectful distance, which is the most unwilling to see the results of search engines.

So the search engine on this kind of practice is also an abhorrence, once the cheater is found, the punishment will be severe, light to cancel your page ranking qualification, heavy will be your entire site from the database to clear.

3. A large number of unrelated external links

We mention the importance of external links in the Basic principles of Web page ranking and page optimization, but this does not mean that you can not strategically exchange links with all sites that are willing to link to you. In fact, too many low quality links unrelated to the site not only does not work, on the contrary will bring you trouble, and in this regard, Google is particularly picky.