In what areas will smart hardware explode in 2015?

For a long time in the past, smart hardware products in the domestic development is a stumbling, most of the experience of intelligent hardware products have failed to meet the user's expectations, and even a period of stagnation. And at the end of 2014, a number of internet companies have released their own intelligent hardware products, Millet launched the Intelligent Air Purifier, Sogou released the sugar cat Children's smart watch, le see released for children's market Le Xiaobao lighting machine, entrepreneurial squirrel interconnection also issued for the elderly market intelligence frame products, Intelligent hardware products as if one night ushered in a blowout.

Three development ideas of intelligent hardware products

By contrast, in the end of 2014, the Internet manufacturers focus on the release of this batch of intelligent hardware, whether from the market positioning, or from the product functional experience, obviously more mature. And, it can also be seen that the domestic manufacturers to do intelligent hardware products, the idea has begun to gradually clear, mainly reflected in three aspects:

The first is the product closer to the actual needs of life. Before 2013, the intelligent hardware products mainly focused on making watches and bracelet, and from this batch of products released, the product's function can also be closer to the user's real life needs. Take the squirrel smart frame, this product is launched for the elderly market, aiming at the elderly children to see photos and video of this rigid demand. In fact, with the development of mobile Internet, the way of communication between relatives has changed obviously. The earliest, we may be on the phone or SMS to parents to protect the peace, and in the mobile internet era, people more through micro-letters, micro-blog to communicate, many times into a photo or video of the way to communicate, and people take pictures even more than the frequency of calls. And in the process of long-distance interaction between children and the elderly, the elderly also not only want to hear their children's voice, more hope to be able to see photos more real-time, feel the growth of children or grandchildren, and the appearance of intelligent photo frame is precisely to meet their needs.

Second, the product pays more attention to the special scene personalized experience. The previous market in the endless series of watches intelligent hardware products, all want to be able to meet the user a lot of scene experience, such as sports, monitoring sleep, as well as synchronous phone and text messages and so on, but it turns out that this China product design, not only makes the product a huge power consumption, but not high Especially in some special life scenes, many users need to meet the needs of more professional products. For example, in the market of family interaction, le See is the child's interaction with the parents of the product opportunities, and the squirrel connected to see the children and the elderly interaction, and in these interactions, it is necessary for special scenes to provide more personalized service. For example, the intelligent frame for the elderly, not only need to be more simple and easy to use, but also to solve the network, charging, standby and other special situations under the real problem.

Third, the combination of soft and hard more thorough, more complete experience. As we can see, more and more Internet manufacturers are involved in the field of intelligent hardware, hoping to build a more complete product through the combination of intelligent hardware and Internet technology and services that they have already mastered and possessed. And for the start-up of intelligent hardware manufacturers, must also be in both soft and hard both sides to create excellent products to ensure that the user experience is perfect enough. As a result, this is a test for many internet vendors who have never been involved in hardware, and startups need both the talent and technology at both ends of the software and hardware to ensure that product quality can withstand the test of the market.

2015: Where will smart hardware explode in those areas?

Now that we have been able to clearly see the direction of the development of smart hardware products in China, then which market areas will the smart hardware products break out in?

First, it should also be a segment of the population market. Smart watches for children's markets and smart frame markets for the elderly are a good starting point. For example, the music vision and Sogou launched Smart hardware products are all aimed at children's market, while the squirrel intelligence frame aimed at the elderly market. This is because in the market segments such as the elderly or children, there are many personalized needs that have not been met, and even in some ways, their demand for smart hardware products is more robust than that of young adults. Compared to watches, hand rings, such as a melee market, in the market segment is relatively less competitive, more easily access to market share, and this is the squirrel smart frame and other start-up companies can be in the beginning of the venture to obtain tens of millions of dollars above the root causes of investment.

Second, the health sector is also a market of great demand, although in the 2014 market has appeared a lot of health smart hardware products, such as smart sphygmomanometer, intelligent scales, intelligent treadmill and so on, but this is a very basic hardware products, and some even not really smart, especially online Services this link, The experience is not complete. As a result, the smart hardware market will also face more opportunities in health, and we can see that the internet giants are already working on the layout.

In addition, there are many such as the deaf, blind and other special people should also benefit from the development of the smart hardware market, this market is also a huge potential, and they are through intelligent hardware products to improve their lives and communicate with the world's desire more urgent, So the product may be easier to find the user pain point that solves the real problem.

Predictably, the traditional internet companies will all be killed in the smart hardware market in 2015, compared to the previous amateurs nature, the Giants will pay more attention to the market, and will be heavily invested, but also the emergence of more in the market segments of the smart hardware companies, The smart hardware market is likely to usher in a bigger wave of entrepreneurship.