In Zhongguancun, everyone can become a media

March 16 News, recently I was invited by the Unclub Alliance, to Zhongguancun pioneering street to do a share. I usually rarely participate in this kind of activity, because most of the sharing on this platform is done by the entrepreneur, we are the media people are more third party observers, rarely on the stage to express their views.


 


But the organizers said, "Actually you are also entrepreneurs ah", I think about it. Found that this is true, speed is a media, but in essence is also a business, we are media workers, but in the rapid development of the Internet today, it is not an entrepreneur. Speed network by 3 of people's small technology media, through a number of new media transformation, the development of more than 300 people today's medium-sized technology media cluster, dare not to say how to compare with those comprehensive media, but at least in the same type of enterprise (or media) inside, the scale is already the industry first.


 


all these years of development, the suffering and the detours that we have been through, we know only ourselves, of course, because this sharing is mainly from the media operations, here will no longer talk about business operations level of things, nonsense not to say, I will share the content of the day I personally think of a few dry goods issued, and we discuss.


 


about self-media definition


 


about what is from the media, Baidu Encyclopedia or related professional information has been explained in detail, but in my opinion, at present all about the interpretation and division of the media is too narrow. In my opinion, a person only satisfies two conditions, then he is a media person, first: have their own independent point of view, second: have their own channels of communication ideas. According to this explanation, it seems to me that our taxi drivers are from the media. First, they have their own original point of view, we find drivers in the car when the Master of State Affairs of the views of a good and wise; second, they have their own channels of communication, Taxi Master channel is the car and people, every day his point of view transmission to many passengers.


 


in other words, there are many ways to do it from the media, rather than the media that we think can be written in the conventional sense. An aunt, if she could be a good cook, he uses the micro-mail or Youku video to share her cooking tutorials with the video every day, and if she can attract thousands of people to watch it, we can call her a good self media, even if she can't write.


 


from media to team work


 


"Team-work from the media" just heard this saying everyone should be surprised, because in many people see from the media the greatest charm embodied in the "from", have their own independent views and ideas, not by the original constraints, if all the team, then the traditional media there is still a difference?


 


but we found that, since the media through the development of these years, it seems that everything has returned to the original point of specialization, those who really cool from the media, behind the often a team to operate, such as: Lo Zhenyu, Wang, Cheng and so on. These "from the media" people, behind the team from the content planning to the landing, and then to the BD market External Cooperation, the Division of labor is clear, and most of the professional work flow and system. Therefore, since the media to today, want to really as a career to do, nor should be in the singles alone, must have the thought of holding a regiment to operate. Of course, the exception of individual super bulls and those who are purely for amateurs is only for most ordinary people.


 


from the media people have to learn to borrow ships to sea


 


Why the media people will measured, why there are "million" from the media, why there are hungry from the media, in my opinion, in addition to the problem of power, a big reason depends on whether the media people have the ability to use resources and platforms.


 


China has an old saying that "good wine is not afraid of alley deep", this is really a harmful words, the actual situation is "wine is also afraid of alley deep", now most of the people in the media are not platform to promote the thinking, in order to do content and do content. Also sometimes like to stick to their own three-acre, do not want to flow is divided into food, in my opinion, this is a wrong way, since the media must learn to spread their views or ideas, in addition to micro-credit public accounts, there are speed columns, Sohu News client, NetEase cloud reading, fresh fruit, Zake, today's headlines, instant news , cool discovery, Tencent subscriptions, and so on almost all mobile reading platform can be settled as far as possible (meet the requirements of the exclusive platform, direct rejection, unless you have the ability to produce content like Wei), let us do things can be more effective.


 


: The following is a summary of the Unclub staff in Zhongguancun Business Street share of the record


 


What is from the media? Everyone has a concept from the media, Ding that the following two standards are from the media:


 


First, you have your own independent ideas and thoughts.


 


Second, you have a platform and channel to send out this idea or idea, and you are the media.


 


that, everyone is from the media!


 

What are the advantages of
from the media?


 


1. Free


 


from the media operating advantage is that a lot of things are free, we use the platform from the media to do some articles to the user to send some content we almost do not have to pay any fees. We can use this platform for free, many of our sources are free, many of our production tools are free, our communication is also free, and then we and customers collect money, the customer's content, the latter to sell customers products, a variety of ways, can become our advantage.


 


2. Interactive


 


Interactive because in the traditional Web Form we said IBM's 3,000 dollar ad was put out, go out, the effect is how much, or how many people have sparked the discussion, this thing can not know, that time QQ did not come out, who knows whether this advertisement has gone out, or how many people look, How many people to buy, this is not to detect. But now we are using this new media platform, such as a copy now, can easily receive this feedback through microblogging, micro-letters, friends Circle. This kind of interactivity is through the tradition of any kind of television or advertising is also good broadcast incomparable advantage. Is the way in which an enterprise becomes interactive in a single way.


 


3. Precision


 


The third is precision, I will take my health hall to give examples. If this number to buy some electronic products, it is estimated that not many people to speak, it is because the attention to this number of the population is more concerned about health care of some people, then you go to buy these health and wellness related things that naturally have a lot of people to buy your account. From the media operation account of a step to explain the first is that we are from the media positioning. Because this is also the two years more concerned about a problem, because before is how to do how to do, I think how to fun how to come, many people are a playful attitude.


 


How to use a self media?


 


1. Fully and systematically learn from the media operations, planning from the development of the media road.


 


2. Be familiar with the development of corporate culture, the basic mode of marketing from media.


 


3. From the line to the line, from tall to grounding gas, learn to let the media from theory to practice in some applications.


 


4. The application of some new media platform, the whole network marketing, with less effort.


 


5. Is a number of areas of case-sharing, from practice to find ways to operate ideas.


 


Site Serious study Partners ~


 


How to use the media well?


 


1. Positioning


 


you this person, or your team is good at which areas, or you feel that there is a blank market, you want to seize the market, do anything before doing a good team positioning, positioning can let you take a lot less detours.


 


2. Target


 


Now that we have a position, we have to set a goal. Without the goal team is no struggle, do not want to do what can be made. Most of the media from the loose, do not set a goal, without the goal of the music, like a headless fly, there is no goal without the power to move forward.


 


set up the goal may be the increase in the number of fans, can be sales force, can be an assessment of the impact of the evaluation system, can not say first, you have to set up this goal.


 


3. Content


 


, as the saying goes, is the content of the king, writing things, or cooking, taxi drivers, no matter how the change, radio turned into television, television into the media, the basic idea of the media is the content of the king, from the media, but I said is not the content of how good, text is only one of the way to show, This is also a lot of people's misunderstanding, many people think that since the media is to write things, do some interaction, this is also a misunderstanding.


 


now text is just one of the ways, not all, we watch TV every day is dynamic, we see art exhibition is the picture, we listen to audio. I now also pay attention to two hundred or three hundred public numbers, text to spread ideas most of the idea is this. Text, the advantage is that the threshold is very low, the disadvantage is easy to create homogeneity, it is difficult to form their own advantages.


 


topic: This is also according to your content, do the topic of the time we open a weekly theme meeting, there are many groups, but each of the group said that there is no major event in each area, we discuss. Also we do from the media, we write the news before we want to have a topic planning ideas in front. Let us give an example, today we see a news of the two sessions, I saw a 54-chapter poker, relative to those several people, a lot of netizens commented on the king of which is which, the way this topic is to attract netizens to discuss.


 


There are some enterprises, do some micro-letter on the small animation, in fact, not difficult, with a number of templates can be. You can search some cases on the Internet to see how to plan landing, to attract users.


 


4. Promotion Mode


 


Micro-letter to promote the way there are dozens of kinds of ways to promote the way we all know that we through Baidu, through a variety of ways can be found, we also put their own from 0 fans to 50 million fans, when let us this is a total together, to share to everyone. But some people said, I see but no effect, the reason is very simple, is not to carry out, executive force is very important.


 


is as long as you go to carry out, there are some good ways such as push Ah, some external links to promote Ah, and many other methods, many methods need our intentions to do the implementation, rather than flow on the surface.


 


5. Functional development


 


This is also the lack of media from the place, many people think that as long as the micro-letter to do some forwarding is good, in fact, if the use of micro-letter, the bottom menu in the content function, if the use of good words, and others are not the same.


 


6. Fan Maintenance


 


can build a little letter group QQ Group, etc., or you build a microblogging platform, or do some offline activities, the delivery of prizes.


 


left Dingdao division, unclub promoter Jolie and partner Photo ~


 


on some of the experiences from media operations


 


1. Marketing (Are you shipbuilding or sailing?)


 


The first one is that I have always said you are shipbuilding into the sea or to borrow ships to sea, as the saying goes, we have to use force. We can't always rely on brute force, so we don't necessarily get good results.


 


about the boat or ship to sea, I cite an example, is that there is a river you build a boat in the past, or borrow others, I think the answer is obvious, a lot of people are said that every link I do, pro-Pro.


 


The first one is that you do very tired, and that is when you put the foundation of the finish you find the opportunity has not been taken away, the first is to borrow a boat or ship to sea. Make use of the good platform that you say Mo midnight, achieve a goal.


 


2. Platform selection (eggs not in one basket, which platforms can become from media positions?)


 


the second is the platform, in fact, the second and the third is similar. Do from the media is not necessarily a micro-letter, there are many people to the micro-letter and from the media to draw an equal sign, many people say you from the media I just add your micro-letter. This is definitely not the case.


 


any social media products, there are life cycle, such as micro-BO micro-letter QQ, and so on, the same period there are many different do very good products. We'll put the eggs in different baskets.


 


3. Viral marketing (micro-credit group, the use of the Circle of Friends)


 


4. Analysis of Disk


 


that's one of the problems that a lot of us have to do. We have a lot of people cheer up and do something else.


 


I think this can slow down, is that you have done one thing or failed to do a thing, do not hurry to do the next thing, the whole team to carry out a complex analysis, this is the Lenovo company created an important way of management.


 


to us is mainly three steps:


 


The first is an analysis of the data.


 


the second is our team. It's your team that's done this, so let's sit down and talk about it and think about it.


 


you this piece of promotion why did not sit up, you this piece why have typos, team back up, team communication and collaboration is also what we lack, that is, we do not consider after finishing.





The third is stage elevation. We are not in order to make a recovery, we are in order to develop a number of future development and strategy, so this is the real reason for the recovery, we have to according to the recovery of good to improve, bad to correct, through the pan to form our methodology, this approach to organize into a theory to us to give some of our new people.