Increase revenue from site design perspective (i): Principles of website design

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After graduating from college for a year, it's been a year since I was a front-end developer in a midsize network company, ordinary work busy, in the last year of their own Amoy site after the expiration of large and small after the humidifier, tablet computers, cross-stitch of the various Amoy site, but mostly adhere to soon, a few days ago to see a Amoy guest group, the main income million, And only spent six months of time, immediately itch, want to new development and operation of a Amoy site.

Amoy Station for the first time is February 09, still in college, at that time the Amoy station is easier than now, small white I collected articles one months can earn hundreds of. Now Amoy site A lot of, from the API to a single page, large and small also have hundreds of thousands of armies. and coupled with the continuous improvement of search engines, Baidu's competitors to withdraw from China, the strict record, CN's personal disabled, all make our small stationmaster more difficult.

In other technology is still hard to learn the situation, first from my professional start, to share how from the design, production point of view to effectively enhance the user's stickiness, and good user experience to attract users. PS: My website has just been operating, these are from the company to force to learn, nonsense, speak not good hope everyone advice.

In the design of the website, for the purpose of pursuing a clear goal, we need a lot of forward-looking thinking and high creative thinking, not to mention the fact that there are a lot of realistic conditions, website design, user experience design is a hard job, pay tribute to the outstanding designers!

The following first from the planning point of view of the design site Five principles (personal opinion)

I. Clear YOUR Goals

1. What do you want the site to accomplish (at the end of course it's money)?

2. How satisfied are you with your current website design and usability?

The 1th of course is to increase sales, develop potential users, reduce operation and maintenance costs, and foster user loyalty (such as the appropriate mail mass alert users).

The second small point needless to say, if we are satisfied with their website, that is already not enterprising, Taobao such a big-class company, indeed a small number of companies with CDC departments, continuous improvement is constantly improving the website design to meet users, sticky users.

Ii. understanding of audience groups

The design of the website should be geared towards the audience it wants to acquire, but many people rarely predict the potential needs of the visitors, let alone the design and revision of the website designed to solve the problem. Before starting to do a website, we must think well, think well, communicate well with friends, solicit others to fight for one and integrate into the website, can let us later in development, operation of the time to reduce a lot of risks and bugs. In the design, planning site, the first must be thrown away from the subjectivity, to imagine themselves as ordinary netizens, we take for granted that many of the things are users can not think of, because we are more professional, so we ignore things are often the user most need.

Consider the following questions: Why do people visit our website? What do they expect to find on the site? What can be done to make the site easier for users to use?

Third, the development of the Web site strategy

Target：

Example: In the next 2 months, do not increase the premise of advertising spending, to achieve income promotion * * Yuan (there is a goal is very good, I know a group, each month to set a goal for the next month, to exert pressure on themselves, or when your income reached a level will start to drift after).

After that is to study your audience group characteristics. Do you sell groups of people who are managers of large companies, or are they not mainstream teenagers or are you addicted to Japanese comics? After you know it, you can start specifying content columns to collect their favorite content.

Make a few major competitors and compare your own web site ideas to their own, paying special attention to the marketing content of your competitors, which can help you reverse the marketing of their website strategy. You can also talk about a few competitors ' home page and the important level two pages to take screenshots together, explore their advantages and use for their own.

Reasonable arrangement of priority of design work

Just as we blindly promoted to get a lot of traffic but not the conversion rate, most of the webmaster's energy is spent on how to make home design more in line with the user experience. But for the deeper level of the landing page, detailed page instead of attention is relatively little, in fact, we think in a different perspective. Our source of traffic is where, our visitors stay at the most of the page is where, so that their own design priorities, specific problems specific analysis.

V. Testing, learning and improvement

Web site is never done live, technology has been improving, competition is growing, in Hong Kong, there is a saying: "Hong Kong is all over the gold, but want to earn money and survive here, change is the most important." ”。 Change-so that we constantly testing, continuous learning to improve our website, so that our site more users like, this is the most important content. Baidu is constantly changing, we also have to continue to grow, the survival of the fittest rules on the Internet also apply.

Well, write here the night has been deep, this article by the singular shopping net _ Taobao flagship store http://www.qiyi5.net/original first A5 hope to reprint the friend cherish the work of the author, keep the article source link, thank you for your cooperation. The next issue we will talk about in the future: How to increase the site revenue from the point of view of website design (b): main design points.

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