Increase site traffic? 6 basic elements of successful website operation

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If your identity is an entrepreneur, managing a small, medium, or large enterprise/organization, you are wondering why the company's Web site traffic is so low or the conversion rate has not increased. In fact, small changes can bring significant results, your site is likely to be a lack of general site operations essential elements, the following is the site operation of the 6 basic elements of success.

1. Excellent visual design

The design of the website is very important. Think about it, when people first saw the site, its image and even the image of the company directly into the eye, good or bad, beautiful and ugly at a glance. Typically, a good design is accompanied by a price tag, but it must be kept constantly updated to make the user refreshing. Poor website design is likely to lose potential users directly, because poor design will appear to be very cheap site, directly affect the company's external image.

INKD's website design is very simple, but it gives people the feeling is very professional and clear, it is worth relying on.

2. Site-oriented clear

You want to tell visitors how to use the site. Site-oriented most of the Look button, which is important to enhance the conversion rate of the site. First of all, you want to tell site visitors how to do it, do you want them to order online? Do you want them to contact you or subscribe to the news? The direction of the website should be clearly told to the visitors. The method is as follows:

A. The website-oriented logo should be large enough to attract visitors ' attention.

B. Site-oriented logo color to be eye-catching, to be different from the other elements of the site color.

C. Website-oriented content to be clear, short and understandable.

D. Site-oriented location to the top.

The standard for determining whether a Web site is eye-catching is to take a few steps back and see it clearly. Remember to update and test frequently, these small changes can improve the rate of conversion of the website.

Firefox's download button design is very good, it tells the user the new features of the product and you must download the reason.

3. Clear navigation Bar

Browsing the site but can not find other features of the click of the portal enough to explain how bad the site, navigation bar must be eye-catching and simple. It is necessary to organize the column links of the website, at the same time, the navigation bar of each page should be consistent.

In the picture, New Zealand's website navigation bar is very clear, each important link is very eye-catching, level two links are very organized.

4. Frequently Asked Questions page (FAQ page)

The site will certainly encounter a number of recurring problems, the staff repeatedly repeated the answer is very waste of time. To solve this problem, you need to create a FAQ page. In this way, your mailbox is also relaxed. Another advantage of this page is that it is different from landing pages and sales pages, and users can quickly jump back to other pages when they get the solution.

The way to create a FAQ page is to look at what you often receive in your Inbox, make a list of them, and answer them all. It's as simple as that.

If you haven't received a user question, think about what potential users might ask, and then update the problem with more and more users.

The Lulu.com FAQ page in the figure is worth learning. Its search function and organization classification problem can facilitate users to quickly find answers.

5. Valid home page

The home page has the most browsing volume and the first page the user sees, so the home page needs to be clear about the type of service. The home page cannot contain too much text and needs to include an introduction to each feature of the site. Remember, the goal of the home page is to attract visitors to the page. The home page is also the best place to announce new features or products, and you can also place short video introductions. The style of the homepage must be clean, and the picture chart should be related to it. The main elements of building a home page are:

A. Setting goals-What do you want visitors to do on the homepage?

B. Set some blanks-too tight for visitors to grasp the key.

C. Join the Website Guide button.

D. Simple interface with short title and brief introduction to the website.

E. Style consistency. Set the navigation bar at the top and bottom of the home page.

F. Mainly add some award-winning notes, media reports, customer logos, etc., which can bring more trust to visitors, and continue to browse more pages.

6. Logo or name of enterprise/organization

Everyone knows this, but notice that the logo should always be in a conspicuous position. Think about it, visitors from Google search your company, visit a page, they need the first time to know that this is your company's official page. The top left corner of the page is the best place to put the logo, usually click on the corporate logo will return to the site home page.

In short, the site design is not absolutely perfect, a little bit of change is likely to turn the visitor into a customer. So whether you are building a website or have been built, you must always stand in the user's perspective to consider the issue, to ensure that the site has the above several points.

Wen/Raphael Paulin-daigle