Increase the number of shares held in the popular net from 35% to 54% by 307 million RMB

SMG's blockbuster has just announced that it will increase its stake in the popular network from 35% to 54% by 307 million yuan. At the same time, the hundred-vision under the Oriental Broadband, Shanghai jubilant broadband 100% stake will be transferred to the popular network.

Popular network was founded in September 2005, is a focus on video-on-demand online video business, 2012 had access to SMG's hundred-vision 30 million dollar strategic investment, accounting for 35% of the equity, which also makes the popularity of the first major shareholder, the second capital injection, the hundred-View holding popular network.

Popular Network CEO Lo Jiangchun said that in the future they will be customized for traditional programs Internet-specific new forms of products, from the planning of the Internet TV programs, change the broadcast form and introduce a multiple-screen interaction, production of multiple-screen content, as well as the production of pure Internet view of the program.

Hundred-Vision is the first domestic radio and television new media listed companies, the main business in the four-screen new media and related industries. According to the latest published data, the current service IPTV users cumulative 18 million, its internet TV, mobile TV users have been tens of millions.

Tau, president of the company, said that after holding the popular net, they will start the network integration strategy comprehensively, and will further optimize the network video business resources of SMG, hundred-Vision and popular network, and integrate and collaborate in the fields of technology, content and capital.

After years of integrated development, at present, the video industry mainly formed three kinds of models, the first one is to Youku, potatoes as the representative of the independent video site after the merger of each other to warm up to become a giant; the second is based on the existing platform brand and traffic of Sohu video, Tencent video and Baidu Archie art, etc. , and the third is the popular network and SMG Hundred-vision will be television and network media cross-border cooperation in the mode of networking.

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