Increase visitor loyalty to the site and make the small and medium-sized sites go further

Absrtact: Before talking about the visitor loyalty of the site, let's talk about the development of most small and medium sized sites in China. We can easily be summed up in three major areas: content, visitors and search engines, these three are interdependent and indispensable, and phase

Before talking about the visitor loyalty of the site, let's talk about the development of most small and medium sized sites in China for a living. We can easily be summed up in three major areas: content, visitors and search engines, these three are interdependent and indispensable, and compared to large sites of rich resources, small and medium-sized site development focus is often focused on search engine optimization. To this small and medium-sized webmaster every day around the site optimization, site rankings and struggle, but as a small and medium-sized webmaster you want to get rid of this passive situation? The old saying goes: The weather is inferior to the geography, the geography is inferior to person and. People are like the loyalty of visitors to the site. Improve the loyalty of visitors to the site is very good link small and medium sized sites for search engine dependence, so that these small and medium-sized sites to go farther.

One: The degree definition of visitor loyalty

The definition of visitor loyalty is literally well understood, and the greater the visitor loyalty to the site. Competition in the site: High visitor loyalty indicates that visitors are far from the same conditions that you have to go to rival sites, and the low loyalty of visitors means that the visitor leaves you relatively low, and that visitors are more likely to be poached by competitors. Simply cite a real-life example: You are an employee in a business, and if your superiors and co-workers are particularly good to you, pay and benefits are relatively satisfying, and psychologically you will have a sense of loyalty and belonging to them. And another business that wants to dig away may not be that easy. On the contrary, if you have no feelings for this enterprise, as long as there are other enterprises to offer better treatment, I think you will soon want to job-hopping, the site is also the loyalty of this truth.

Second: What visitors are loyal to

Whether in real life or in the network. In all industries, it is most important to make visitors satisfied. In the network is still so, only to visitors satisfied with the visitors to form a habit and dependence. So who are the visitors loyal to? Part of themselves, the other part is services and products. It's like the QQ,QQ Chat tool we have now. Why is there such a large loyal user base? QQ convenient way can be very good to meet visitors, and secondly, many people have feelings for it, paid the energy. So in a summary we still get "visitor loyalty is the product of the convenient loyalty, is to pay their loyalty, in the network so that visitors pay more loyalty will be higher." ”

Third: Improve the loyalty of visitors

Since we say that visitors ' loyalty is mainly made up of two aspects: to meet the needs of visitors and the emotional development of visitors in a convenient way. So let's start with these two aspects to improve the loyalty of visitors to the site:

1, the most convenient way to meet the needs of visitors. Competitors in the same industry, how to eliminate opponents, to win the favor of visitors is the key. So the need for more comprehensive services to win the satisfaction of visitors, details determine success or failure, the internet has given everyone the same opportunity, who is more professional, more in line with the taste of the user that the more in this industry to gain a firm foothold. Details can be specifically divided into the recognition of the industry, as well as the visitors to explore the degree and so on. How to win customers depends on how to build a unique site to please visitors.

2, the construction of visitors ' feelings is also a key point to enhance the loyalty of visitors. Or use the actual example to speak: we see those super singers, in addition to a good song good works to the audience, many singers also know the importance of cultivating the feelings of fans, these stars will be through BBS, post bar, microblogging and so on with their fans to interact, and then cultivate a group of hardcore fans. Not only can they resist the temptation of your competitors, but they will also do a great job of promoting you. If our site can also cultivate their own hardcore fans, I believe that success is not far away. Whether it is to win more visitors, or search engine traffic is undoubtedly a huge impetus.

Summary: Visitor loyalty needs constant accumulation, with the constant accumulation, your site for search engine dependence will be less and less, at the same time in the visitors have a good word-of-mouth publicity, such a site has achieved the final success, no longer rely on external forces can still be independent from the outside and not fall.

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