Incredibly home to accelerate the furniture industry Internet process, to meet the new changes

Incredibly home action, so that the internet process of home industry greatly speed up, with a new thinking and operating mode to meet the upcoming changes.

Internet tide is rushing to the home industry, driving the rapid changes in the household industry. An important performance is usually considered as the traditional home business representative of incredibly house, in 2015 "3 15" on the eve of the release of the O2O line under the integration of new service commitments, made a key step towards the transformation of the Internet company. Incredibly home action, so that the internet process of home industry greatly speed up, with a new thinking and operating mode to meet the upcoming changes.


New service Commitment hidden transition strategy


2015 "3 15" Eve, incredibly home in Beijing Empark Grand Hotel held a grand press conference, issued a new service commitment to move. More than 1000 people in the Big hall, all the way home mister eagerly looking forward to the new service to the shiny.


since 2000 incredibly home innovation proposed and implemented "first payment", almost every year, "3 15" will launch a new service initiatives, "green", "one months no reason to return goods", "uniform cashier and reunification return", "the same price and the same brand", "Home Improvement 0", " Delivery installation of 0 delay ", the family's respect for" hundred pure Imports "," Mahogany full Fidelity "," three packs of three years "and other 11 commitments in order to win a good reputation for incredibly home, but also to promote the promotion of home industry service standards. Surprisingly, the new service commitment, known as the 12th service, is not as strong as it used to be, but a new model that is tightly integrated with the Internet and--O2O online.


O2O, online integration, in the home industry is already not a new concept, noisy has been n years, but in the end how to implement is still in the exploration. For incredibly home, the release is not only the occasional follower, this from incredibly house President Wang Linbung's speech can peep out: "Incredibly house this year has a plan, the name should be changed to actually the home line under the integrated Home Chain Group, Information Center, Operation Center and electric Business company merge, create new Operation Management Center, The establishment of automated office systems, in the era of change to install the Internet wings, to achieve the traditional enterprise to the line under the integration of the turn. ”


Wang Linbung's words resounding, revealed a major strategic decision-the house is planning to transform the Internet company, all around the internet changes, is quietly implemented within the group.


incredibly online to create a unique O2O


as a leading brand into the store as the main business model of the store brand, incredibly home to the development of the entity shop, is its 15 years of continuous growth of an important magic weapon. In 2014, it completed the national goal of opening 100 stores ahead of time, and formulated the future accelerated expansion strategy, in the next three years to open 300 stores, five years out of 500 stores. How to connect with the Internet with such a huge online shop plan?

The answer to
's home is that it has built a unique O2O platform--incredibly online. With some pure electric business enterprises to provide the line under the integration of services, incredibly the home of the O2O more attractive, more grounding gas, and its large-scale offline entity shop is the implementation of Internet planning prerequisites. With incredibly online general manager Wang Xiaokang said, O2O line under the integrated service is, "to design for the driver to provide home improvement solutions to the mobile Internet as a link for users to provide online under the full channel services."


specific performance as "one of the two Wings", which is to support incredibly the home of more than 100 offline entity stores, to meet the needs of people can do at any time of home shopping experience; Wings "in the left wing is a designer-centric open design platform, Right-wing is the online sales platform. "Through the entity shop, PC end, mobile end Trinity full channel coverage, incredibly online is not only a line on the mall, but also to provide convenient, personalized, full channel products and services, to provide consumers with home improvement programs." "Wang well-off claims," Our vision is to do China's largest O2O line under the Integrated Home Service platform. ”


"One of the two wings" of incredibly home O2O line under the integrated platform to break the long-term existence in the home industry, the pain point: first, the consumer is difficult to find a good designer, decoration price is not transparent; second, most designers only talk kickbacks, design is difficult to produce value. Let the consumer decorate the house to become simpler, more transparent, design, construction, budget separation, improve work efficiency, this is through the Internet to do, but also incredibly the home will transform itself into the goal of Internet companies.


accelerate the Internet
of traditional enterprises

incredibly home O2O strategy has been listed clear planning, the end of April 2015 to achieve the integration of O2O design services, the end of May to achieve a single shop Yuquan, Beijing before the end of all the stores O2O line online integration, and then to the national branch to promote.


Incredibly house a shocking service launch let the hearing to observe the Jing Dong, 58 with the city's vice president and other E-commerce field of experts realize that the traditional home store to play the electric dealer is no less than, and even able to use their own resources, to establish a user-centric, set design, decoration, commodity trading, Social networking as a big platform, this is not just a sale of the commodity of the primary electricity business platform.


This is just a start, in fact Wang Linbung's planning is longer, from the home to actually change the name of the beginning, will adjust the internal management structure, and even used for many years of "house, buy furniture, I only come to incredibly house" this sentence familiar with the slogan will also be changed in order to more closely line online under the integrated service mode, Adapting to the rules of the internet age.


More importantly, this is not incredibly the home of a business in the Internet, while accelerating the other traditional home enterprises to take an important step in the Internet. press conference, Beijing Rong International Household Goods Co., Ltd. General manager Shenya regrets a lot: "In the end, how to combine the electric and offline?" How do you do it? Incredibly online let us see the dawn in the dark, free photography, free training, the quality of shopping guide staff has also been promoted, and in incredibly online platform, As long as the manufacturer authorized a shop can be opened to the country, the future may not ask for the number of stores, but to find the quality of the store and sales. "She Jiating