Independent brand four standard initial set joint venture company to accelerate autonomy

Each reporter Xing China Automobile Industry Association Policy Research experts recently to the "Daily economic news" revealed that the independent brand identification standards have been preliminarily drafted, China Automotive Technology Research Center in March this year to report to the NDRC, is likely to be published in the future standards. Among them, joint ventures such as the creation of brands as long as the four standards to meet, can be identified as the independent brand.　　This means that all companies in China to establish their own brands will have a clear standard, the standard of access to state support will also be able to rely on. This person introduced, becomes the independent brand to include four conditions: first, the domestic automobile production enterprise (including the Sino-foreign joint ventures) obtains the trademark exclusive right in China, namely the registered trademark; second, the Domestic automobile production enterprise (trademark registrant) has the exclusive right of trademark exclusively in the global scope. Third, as the main symbol of consumer identification (labeled in the auto product body outside the prominent position); four, domestic automobile production enterprises to achieve independent intellectual property rights through their own brand products. "That is, the product of industrial property rights, product improvement and recognition rights, product technology transfer rights."　　"he added. "As long as the above four conditions, can become an independent brand", he said, Geely, Chery must meet the above standards, even if the joint venture to create a brand, if the four conditions to meet, can also be identified as the independent brand.　　such as Guangzhou Honda's "concept" can be identified as the independent brand.　　At present, Geely, Chery bus companies are speeding up the brand layout, while the Great Wall, BYD accelerated product line expansion, at the same time, Guangzhou Honda, Dongfeng Honda has announced that the joint venture within the company to build their own brands.　　In fact, the joint venture to do the independent brand, can get more support from the relevant departments of the State, and make the expiration of the technology can be reasonable reuse. "If this standard is introduced, it will provide a possibility for China to absorb the JV technology."　　"The experts said that if a product license expires in a joint venture, China can be negotiated, in the case of the foreign party to give up the product property rights, the product technology to digest, absorb and innovate, China can construct a brand model." However, there is no timetable for the introduction of this standard. China Automotive Technology Research Center Automotive Industry Policy Laboratory Wu Songquan said that the center has drawn up the independent brand recognition program has been submitted to the relevant government departments, the specific time is unknown.