Independent entrepreneur in the keyword competition, how can Deus

Summary: SEO cause These years to thrive, has not been a new industry. As we all know, keyword competition is the core of SEO competition. Therefore, the importance of key words, small series also need not repeat. But how to do the keyword, a lot of seoer but

SEO cause these years to thrive, has not been an emerging industry. As we all know, keyword competition is the core of SEO competition. Therefore, the importance of key words, small series also need not repeat. But how to do the keyword, a lot of seoer but still very confused. The development of the SEO industry has been very mature, with a very large number of various types of large-scale sites, can be said to be the network world is very, the world eight points to the major stations, the remaining two points is no money no network of independent entrepreneurs. In this situation, how to in such a narrow space, to earn their own side of the sky? Today, small knitting to say, independent entrepreneurs in the keyword competition, how to Deus, separatist party.

Developing new key words to occupy the remaining living space

In the SEO competition, the advantage of independent entrepreneurs is actually very small. Keyword ranking, some perennial occupy the top three of the big sites, traffic accounted for the total flow of 80%. The big head is all divided up, independent entrepreneur has to do, only that remaining 20% only. But even in these 20% Deus is not easy, need independent entrepreneurs Youyongyoumou. Only in these 20% healthy development, only then to seize 80% of the bulk of the strength of resources. Therefore, as an independent entrepreneur, the heart to put the big, have the ambition of the world, the footsteps but to step on the steady, first from the foot of the ground to open up. If Seoer is still considering the direction of the site, then the hot direction is definitely not independent seoer preferred. On the contrary, should aim at the emerging development direction, can avoid the main force of the enemy, expand own strength.

There are also tips to grab the rest of the space. First, the pressure is unpopular, the second is with the Times. These two points can not be separated, to complement each other. Pressure unpopular, as the name implies is the treasure pressure in the unpopular keywords. But not random pressure, but to pressure the potential of the unpopular words, and this kind of keyword is closely related to the times. For example, whitening this keyword is very popular, but the meal whitening this keyword is more unpopular. Because whitening use of chemical substances can more quickly achieve results, so be sought after. But the diet whitening effect is general, still need relatively long time. However, as the Times go forward, economic development, people are also more pursuit of quality of life. These years nutrition and healthy, but also can raise a good color of the meal whitening is slowly in the fire up, the diet whitening this keyword also hot up. So the pressure unpopular and with the Times to close contact, so find the key words, is worth to go "betting" the key words.

Change the mainstream direction of competition, the long tail words emerge

Target words should be every webmaster want to do, if done well, the target word can bring a lot of traffic to the site. But in fact, the target word competition is very fierce, is a very difficult to chew "hard". The target word is too difficult to do well, so the target word has been basically covered by a large website, as an independent entrepreneurial seoer, want to compete with it is difficult. This is the time to seek another better way to go, that is the long tail word.

The long tail word has several advantages, one is the long tail word and the target word is different, the competition is comparatively small. If in the unpopular industry, some long tail words even on the network did not appear much. Competition pressure small but bring the flow stability, the website can Xu Tu development, and then attack the target word. Second, these years China's rapid development of the Internet, accurate search has slowly become a big flow, such a time long tail of the advantages of more obvious. For example, to do "weight loss" This keyword must be very difficult, but if you do the adverse reaction of weight loss of this category of words, competitive pressure is much smaller.

A temporary low quality flow, closely follow the long-term development strategy

Some network hot keyword, became the popular hot spot. But those words have no substantive meaning, easy to use. New Seoer will feel the need to grasp the trend, in the site desperately use. In fact, this is a big misunderstanding, because if the use of a lot of hot words, but the improper use, users can not find what they want, will quickly close the Web page. This kind of rubbish flow, will reduce the collection engine to the website appraisal, to the website long-term development is very unfavorable. And the hot words appear, the competition will be very large, as an independent entrepreneur's disadvantage will be exposed, even if the use of the benefits can not be considerable. And the Internet Hot Word search volume is a sudden climb, will quickly fall back, and that keyword will become "waste words." Not that the Internet hot words can not be used, if there is this opportunity, of course, to grasp. But even if you want to use it, use it properly. In order to bring real high-quality traffic, it is a successful use of a chance. And for the long-term development, put aside their own development plans to do a lot of hot words, it is bound to disrupt the website development plan, reduce the stability of the customer's goodwill to the site, the long-term development of the site is not worth the candle. So do the keyword to keep up with the Web site development strategy, can not be a momentary boom lost their eyes.

Summary: The key word competition, is the website competition. Strong keyword, the site is strong. Independent entrepreneurs in the way of SEO is not easy, living space is greatly compressed by a large site. In such a time can not be confronted with them, or the end must be like the egg touch stone. Independent entrepreneurs can learn Zhu Yuanzhang's "high wall, wide grain, slow King" countermeasures, save strength, expand their own, when the opportunity to the separatist party.