Independent microblogging business model is not clear

July 21, 2010, China's first batch of independent microblogging network (zuosa.com) officially announced that because of its lack of funds and resources, has decided to transfer the site. "The way we transfer this is given. "Do what net (zuosa.com) CEO Shijian revealed, and said that the site will continue to operate in the near future, until the appropriate buyers appear."

Independent microblogging without clear business model venture

Shijian to TechWeb that there has been a venture capital initiative to do what the net is good, expressed willingness to provide financial support, but because the microblogging currently does not have a clear business model, so finally did not agree, "now to make the microblogging site difficult is the main reason is the business model of financial replenishment problem, Even Twitter is still groping, so Weibo is still a long way off. Shijian said with emotion.

What is the difficulty of independent microblogging now? " Faced with this problem, Shijian appears very calmly, "there is no clear business model, so funds and resources are very scarce, there is this industry on the content of the management requirements are relatively high, these are constraints on the development of factors, in general, the space is very large, variables are many." ”

Shijian stressed that Weibo is a core business, does not need to rely on other business coexistence, and suggested that entrepreneurs accumulate strength, thick and thin hair.

The portal microblogging service is the hypermarket independent microblogging Starbucks

Shijian said that independent microblogging will be the next 5-10 years, one of the most potential areas, is still in the early days, Shijian used the "Spring and Autumn Warring States" to describe the current microblogging field. "Independent microblogging will not be as short-lived as the previous blog network, because Weibo itself is a platform, there are many value-added services opportunities, and independent microblogging is its independence, the development of more space." ”

"On the portal, Weibo is just one of its apps, and the idea of microblogging as a forum is no future." Tencent Weibo, for example, is hidden behind the chat interface, which is very detrimental to the advantages of Weibo. "Shijian the portal microblogging as supermarket, and independent microblogging is Starbucks." "The portal microblogging is the hypermarket model, and independent microblogging is the store model." ”

Portal Weibo is a bigger business than a portal

Shijian said Weibo is an Internet-level communication tool that requires interoperability. The portal needs to do this, "the portal is not yet aware that Weibo is actually a bigger business than the portal, now the portal is only a micro-bo as a standard, and the positioning of accessories, it restricts its development space." ”

"From the industry, Weibo is a new technology, a new communication platform, will be as popular as QQ, as strong," Shijian said, "There should be an independent company to do Weibo as its core business." Twitter has tens of thousands of apps, which can be a value-added service for Weibo. ”

Shijian to TechWeb revealed that the recent lack of independent business plan, will continue to do what the net, now mainly in the micro-Bo technology platform (also known as cloud services) to promote.