India 2 dollar phone design for specific crowd exposure

Foreign designer Philippe Daguillon through the study of India's mobile phone market, there is a name for the Onida mobile phone brand in the local visibility is very high, and for the brand designed a suitable for the Indian market mobile phone, named Onida phone. According to the designer, Onida phone is a very very affordable economic mobile phone, the cost of buying this phone is less than 2 U.S. dollars, that is, within 12.5 yuan. Philippe Daguillon says that 80% Indians spend 2 dollars a day on average, and many are illiterate, and Onida phone is aimed at such people. Onida phone from the introduction, Onida phone a very simple communication equipment, the use is very simple, its appearance and wallet, wallet with a small screen, used to display the operator, signal, battery capacity, current time and number. In addition, there are some key keys on the wallet, including up and down keys, information keys, dialing keys and hanging machine keys. Onida Phoneonida Phone designer Philippe Daguillon also said that the Onida phone table was not an insult to a particular crowd, especially in the Indian region, and given the previous 35 dollar Aakash Android Tablet's successful listing, It is not hard to imagine that a low-cost marketing strategy has achieved considerable success, perhaps the 2-dollar mobile phone will become a reality.