Indian handset makers are also rising Chinese companies should beware

"Sohu It News" September 2 news, according to IDC data, the two quarter of this year, India's smartphone market Samsung share of 26%, ranked first; Micromax share 22%, second place; Karbonn share 13%, third place, Nokia 5% fourth; Sony 5% in fifth place , other enterprises accounted for 29%. Micromax is a local Indian company, with a share of 18% in the first quarter and a two-quarter increase to 22%; Samsung's share for the first quarter was 32.7% and two in the quarter. India's mobile phone market was dominated by foreign brands, such as Samsung and Sony, but, like China, the rapid rise of Indian local companies, such as Micromax and Karbonn, is facing Huawei Lenovo's rivalry with Apple and Samsung. Others have also risen rapidly, such as China's cool, Indonesia's Smartfren, Malaysia's Ninetology, Philippine's Cherry Mobile, Thailand's I-mobile, and Vietnam's Q-smart. The market is huge, smartphone sales in emerging markets have only 400 million units in 2013 years, and 2017 will grow to 749 million units. In India, for example, the Indian rupee has fallen by one-third per cent in the past 6 months as a result of the currency turmoil that has made Chinese imports more expensive. Even if the currency does not change, Apple Samsung is also in a disadvantageous position, with most of its profits coming from smartphones, the already-occupied market is saturated and emerging markets are constantly popping up. Micromax is far from being a Chinese company in the global smartphone business rankings. Like China's millet technology, Micromax's top mobile phones are significantly cheaper than those of Apple and Samsung, which recently launched a canvas Doodle 2 Super Screen handset priced at 19990 rupees (300 dollars). Micromax is betting on a big-screen cell phone, the so-called "phablets" mobile phone, which now accounts for 30% of India's smartphone market. In the second quarter, India's smartphone sales grew almost twice times year-on-year, up to 9.3 million units, 3.5 million units a year ago, the best-selling is 5-inch and 5-inch models. Micromax's behind-the-scenes backers include Sequoia Capital, Sequoia Capital, sandstone and Madison Indian capital. For the new smartphone companies in China, whether it is Huawei, ZTE, Lenovo, or millet, cool pie, if you want to achieve long-term growth, the eyes must aim abroad. Lenovo has said it intends to enter the United States, and Millet is preparing to enter the country by the end of the year, and Huawei ZTE has sold handsets overseas. When Chinese companies rush out of their low-end image and March upstream into the industrial chain, don't forget to follow the pursuers of India and the emerging world.