India's biggest electric dealer Snapdeal completes the acquisition of Wishpicker

Absrtact: As one of the largest E-commerce companies in India, Snapdeal completed the acquisition of Wishpicker, Wishpicker is a technology platform using machine learning technology to make gift purchase recommendations. The financial terms of the deal have not been disclosed. The company said

Snapdeal, one of India's largest E-commerce companies, has completed a wishpicker acquisition, Wishpicker is a technology platform that uses machine-learning technology to make gift buying recommendations. The financial terms of the deal have not been disclosed.

The company said it was the fifth acquisition they had completed. As early as April this year, the company, which competes with India's Amazon and Flipkart, announced a takeover of Doozton.

The fashionable Goods discovery website Dootzon by Snapdeal Main station has also worked to match the shopper with the product that may buy. Snapdeal acquisition of the other three companies as: 2010 acquisition of the group purchase site GRABBON;2012 acquisition of sports products retailer ESPORTSBUY.COM;2013 year acquisition of the manual product market shopo.in.

With the rapid development of the E-commerce market in India, Snapdeal, Flipkart and Amazon are also competing for buyers. India's E-commerce market will grow from $10 billion trillion to $43 billion in the next five years, according to data from a report. Sales of Snapdeal, Flipkart and Amazon in India are expected to add up to $4 billion trillion this year.

For India's major manufacturers, the focus on fine tuning of product categories and recommendation engines is particularly important as inventories grow. Prateek, founded by Apwie Bansaire (Apurv bansal) and Platec Lasso (Rathore wishpicker), excavates users ' relationships with gifts, gifts, his or her age and personality, and so on, or view gifts on Facebook What things have been praised to help users find suitable gifts to choose from.

In a prepared statement, Snapdeal co-founder Rossitt Bansaire said, "We are investing to strengthen our technology platform, and Wishpicker.com is an excellent platform for entrepreneurial talent and is exactly in line with our vision." We believe that with the evolution of consumer buying trends, smart recommendations will be one of the core drivers of our sellers ' business volume. This acquisition is very important to us, it can enhance our technical ability, help sellers in new ways to build relationships with buyers. ”