Individual virtual operators have been stopped by vicious competition to lure controversy

For the virtual operator snail was unicom called the park number, insiders have been informed that there may be two points, one is China Unicom is not fully prepared with the virtual operator docking, the actual support of any virtual operator to take the lead in the scale; On the other hand, the snail's tariff package has been complained by many competitors, led to China Unicom to halt. Unicom said the snail without written consent to put the snail is one of the 19 virtual operators approved by the Ministry of Industry, before the first false false, announced May 21, but the day is not smooth, the industry is the same day was called to stop, and then, Sina technology to China Unicom related departments to verify that has indeed stopped. In this respect, the snail mobile responsible for the media said, I do not know to stop the reason, but soon China Unicom made a formal response, said, according to the two sides agreement, the official number of time required both sides to confirm the written, but the snail mobile did not get Unicom's written confirmation, and was halted. In the introduction of virtual operators in the process, the snail is indeed the fastest, the first announced the package, in China Unicom's partners in the earliest number, but the industry has been told that in fact, it does not have the conditions of large-scale release, because Unicom is not ready. Prior to May 16, in China Unicom 517 internet Shopping Festival Media Communications, China Unicom Marketing department related to the director has said that Unicom is a strong support for the virtual operator business, but the large-scale put number need to prepare time, now any virtual operators are not equipped with large-scale conditions. It is revealed that, in fact, Unicom is still in the docking test with the virtual operators, China Unicom needs to fully support the operation of virtual operators from the business, customer service, IT systems, involving sales, card, customer service, systems, finance 5 major aspects of dozens of jobs, even the powerful suning, Jingdong, Eschde, Di, such as several enterprises have not completed the preparation of work, can only start an appointment, not to mention is unknown to the snail. Then why would the snail dare to launch the virtual operator first?　The industry infers that on the one hand snails may want to attract eyeballs by taking the lead, manufacturing gimmicks; On the other hand, snail is a small enterprise, brand awareness and channels are limited, even if the official release number, the number of numbers will also be limited, because it may not be offended Unicom still cannot support the bottom line of large-scale. The snail free mode is a huge controversy. But another move by the snail was also a surprise, possibly the more central cause of the snail's call to stop. According to the snail announced the tariff package, its number card set tableware has half a year free voice call, six months monthly gift 500M national traffic, 0 rent, flow two years not clear zero and other unique content. Any virtual operators are in fact related to the interests of the three major operators, according to the agreement between the two sides, the virtual operator is only a wholesale part of the three major operators of the business resources, repackaging, and then sales, its income by the proportion of the three operators divided. In accordance with the model of the snail, the virtual operator business is basically free, Unicom also did not gain, it destroyed the virtual operators and the three major operators of the basis of cooperation. If theVirtual operators have become free, and virtual operators are not really going to survive. The free mode of virtual carrier is not feasible free is the internet industry's habitual means, but in the communications industry is impossible. A week ago, Wei, Minister of Industry and Information technology, said in an interview with the media that he also believed that the resale of enterprises and the basic enterprises moderate competition is inevitable. We want this competition to be benign, not simply a form of price warfare. In the current market situation, simple price war can not be long-term foothold in the market, less than the cost of the price war can not survive. We are optimistic about the resale enterprises based on their own advantages and characteristics, in the new platform to develop more new products, new services for the communications business to expand more functions, thereby creating new value, improve product performance price ratio. Industry believes that this shows that the ministry does not want the development of virtual operators to the price of war, therefore, the snail model is not workable, but also will not be the market. And, snail a push virtual operators on free, but also caused by other virtual operators of the strong dissatisfaction, many virtual operators of important people to SINA technology to say to the snail model puzzled: If you want to do the virtual operator business, that Tata literal do, rely on free left gimmick will only make the entire industry face destruction. Perhaps the snail has its own ideas, it can not really make a profit, but its free card, free call mode is certainly not workable. Related reading: Snail put the number ahead of the violation of the agreement unicom to call a halt