Industry alliance of interests to lift house prices inside the internal subscription and then changed hands

By the relevant departments as a serious object of internal subscription, illegal promotions, hoarding and driving up prices, such as weeds, fire is endless, after the wind began to grow, so that "dipper" recently, house prices again appear crazy rise.　　And looking back at the speed and range of housing prices these years, not only ordinary people stunned, but also more than many people in the industry's expectation. Is it normal for house prices to rise so well?　　Is the house really in short supply, or is there another secret? Real Estate Sales Confused Zhang Zhixing is Shanghai residents, some time ago, is located in Shanghai Jiading Bridge Plate Wanda Plaza project. "I've been there a few times, but I haven't bought a house there.　　"chapter recently told the China Economic Times reporter, he went to Wanda Square to see the house, the scene is still closed, the project has not officially opened, but the strange is that the house sold out." And Mr. Zhang has a similar encounter with Ms. Wang and Miss Jiang. Miss Jiang told reporters, when she went to see the price only 14,000 yuan/square meters, but now the highest has risen to 21,000 yuan/square meters, also can not buy the house, had to give up. When Ms. Wang went to see the house, she was told by the sales staff directly: "No house."　　"The reporter survey found that once participated in the Group Purchase Wanda Plaza project respondents, almost did not want to buy the house." However, the project did not, as the former home buyers said, the house has been sold. "The Bridge Wanda Plaza has not been open to open a plate, but has sold half."　　People familiar with the matter said that the sale of these properties is "sold internally, not publicly sold." Reporter investigation found that the bridge Wanda Plaza in January 23 and April 3, respectively, received a sales license, has taken out 408 sets and 375 suites for sale, including 386 sets and 362 units respectively.　　April 6, the reporter repeatedly call the project sales office, but the phone has been no answer, the sale of its real estate is still a mystery. Industry insiders recently to the reporter exposure, in Shanghai, in addition to the Bridge Wanda Plaza project, including the impression of Spring City, all Telecom Xuan, Yau live town and other items have internal subscription issues.　　As early as the 2006 Ministry of Construction (now the Ministry of Housing and Urban and rural construction) has made it clear that serious investigation of internal subscription behavior, and its illegal promotions, hoarding houses, driving up prices and so on together as illegal violations. Times weekly also recently to "Shanghai Wanda Breaking" domestic door "suspected of disrupting the market" reported the Bridge Wanda Plaza Project "to use the first domestic sales to employees again", but Wanda Group Enterprise culture Department general manager Shi Xieqing to reporters: "Have not heard of this matter." "With Wanda response, the reporter according to the clues to contact the impression of Spring City and all telecom Xuan related personage, its internal subscription all appear and secrecy." The impression of Spring City is a Chinese company's real estate project, the company's corporate culture in the interview with reporters also said the internal subscription "not very clear."　　And all telecom Xuan sales staff said "no internal subscription." The interest union pulls up the house price "this round house price rises rapidly, certainlyThere is a macro background, but the middle developer's approach is also very important. Scherkingshon, a Sino-room letter analyst, said, "recently more and more feeling, is the developers to build the interests of the alliance to the property market to fry again."　　"In Scherkingshon's view, the rise in house prices is not all normal, not necessarily because of the demand." Last April, Miss Jiang went to the impression of Spring City to see the house, she told reporters that at that time, the impression of Spring City house prices only 8,000 yuan/square meters, because the real estate is located in remote suburbs, traffic is very inconvenient, so there is no purchase, but now the price has risen to more than 15,000 yuan/square meters, a year less than the price nearly doubled.　　This also to Miss Jiang to anticipate. Recently, the impression of Spring City once launched 901 sets of listings, just two days on the sold, deal high in Shanghai on the top of the real estate. The material is linked to internal subscriptions, the person said. Scherkingshon in the interview with this reporter analysis, impression spring City never be bullish to sell and speculation and internal subscription also have relations. When the market is not very good, he says, if the developer to take direct price promotion, may not be recognized by the market, but if the use of internal subscription method, to employees, employees let a part of the benefit to friends or customers, can reach dozens of people driven hundreds of people, and then hundreds of people led thousands of people's effect, the real estate so gathered "　　Buy gas ", the formation of a hot-selling scene, developers are taking the opportunity to raise prices. According to media reports, there are rumors that the Bridge Wanda Plaza's internal price is initially 13,500 yuan/square meters, a said is 14,000 yuan/square meters, now its external opening price in 17,000 yuan/square meters-21,000 yuan/square meters.　　and Scherkingshon analysis, the project's internal subscription price may be as low as 12,500 yuan/square meters. Scherkingshon said that the price within a certain range is in the form of interest alliances, through the accumulation of popularity hype up, many internal subscribers in the House after the direct increase of one to 2000 turnover, and the internal subscription method is also used by Shanghai developers one of the basic moves.　　He also told reporters, including the Sino-agency of the Shanghai family, leisurely city "adopted are the same approach."　　Property market chaos is urgently needed to be dealt with now, all kinds of indications, by the relevant departments included in the serious investigation of internal subscription, illegal promotions, hoarding and driving up prices and other acts like weeds, fire is endless, after the wind began to grow, vitality is very tenacious, so that "dipper." Feng Yuanpo is the original Beijing Pangu marketing director, the property market of various unspoken rules inkling. "The internal subscription phenomenon will always be there, and the key is demand." "In response to the reporter on the internal subscription why repeated ban," because of interest-driven, this behavior and disguised as the house is very difficult to eradicate illegal violations.　　However, he said the phenomenon was not widespread, and probably accounted for only about 5% to 10%. Real Estate professional manager Chen Yunfeng in an interview with this reporter, the internal subscription to lift house prices expressed doubt, he said internal subscription prices relatively low, most developers are not willing to take this means to achieve fastThe purpose of fast sales, especially in the context of market demand, most of this is very inconsistent. However, Scherkingshon does not think so. He told reporters that in the industry, "internal Price", "Mister Price" has been there, but now many developers are using this means. "Our company operates a few plates, I always return is to understand the point, like the son of the day, the company quotes are afraid to give, just say now the company staff registration, you can enjoy the same as Zhangjiang group employees of the internal price treatment."　　"Scherkingshon said. Since entering the 2010, the property market Wang Pin Now, in Shanghai, with the World Expo approaching, the housing market and the Beijing Olympic Games, the same worries, many people worry about the price will fall after the World Expo, developers are also stepping up the drive.　　By SINA le Habitat United China Consumer Association recently launched the National Hundred City linkage for the current vast majority of people buy home netizens hate the "cover plate reluctant hikes" phenomenon of search, in just a few days time, it was found that the national key suspected "cover plate reluctant hikes" real estate 70. This figure also reflected from the side, the current cover plate reluctant, driving up prices and other property market violations have not been fundamentally contained.