Industry business-to-business Portal Operations-content for the King

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When it comes to "content is king", perhaps we think more about the operation of TV stations and news websites, but the operation of the industry's business-to-business portals will not escape the principle of "content is king". Whether it is a newly opened industry website, or a veteran industry site for many years, whether from search engine optimization, user stickiness, knowledge marketing, or from the user needs to meet, business model building and so on, the content is always the basis of everything, now briefly from all aspects to explain in detail.

1, the content of the full import-the first step to open the new website

The mode of the industry Business-to-business website is mainly product supply, join, Project outsourcing, online trading, market information, industry community, such as 6 kinds of models, and in these modes, no matter how good the industry site construction, how advanced the model, users or mainly look at content, whether it is business information, industry knowledge, industry dynamics, All belong to content, without these content, it is like a shopping mall construction is very beautiful, but there is no commodity, there is no meaning, no one to patronize.

The newly-opened website, like the newly-built shopping mall, we need as much information as possible to enter the site, business information, business Yellow Pages, industry knowledge, industry dynamics, such as each column of information, at least input to more than 10 pages, so that users see the site like a long time, so that users at the first glance on the site to generate trust, In order to attract users to further browse, register, release information, the last part of the toll users.

2. Incremental content--key points in operation

Whether to visitors, search engines, are hoping that the site can continue to have new content, selling products, doing services, are dependent on repeat customers. Web site is the same, need to continue to increase the content of the site, and write on the day, to attract users to continue to visit the site, so that users visit your site become a habit.

For search engines, the most important thing about the rating of a website is whether the site adds new content incrementally, the search engine crawls a website content frequency, is with the website new content frequency to come, but when the user searches, the search result most wants one sort rule, is the information occurrence time. A daily update (excluding holidays) of the site (original content to account for a certain proportion), will certainly get the search engine to bring a large number of new users. Site traffic will naturally rise day by day, brand influence will be stronger every day.

3, increase the non-business opportunities content-the best way to promote the website

Many industries Business-to-business website on the industry knowledge, industry dynamics, industry community, etc. very do not attach importance to, basically is in the state of abandonment, the promotion of the site, the user's stickiness, platform brand awareness and influence to build, search engine on the site's rating will have a great impact, especially the newly opened soon site As well as the subdivision of the industry's business-to-business Web site, there is not much capital budget to do the promotion, resulting in a very low flow, not enough influence, naturally no one will pay you.

If you add a lot of original industry dynamics, industry knowledge, blog, forum, information and so do, although these columns themselves can not bring a lot of sales, but this is a relatively inexpensive, you can continue to provide new users of marketing methods. Because according to statistics, in the network to learn knowledge, looking for information of people far more than looking for business opportunities, but also the most mature network application mode. In the early days of website promotion, if your platform and model to establish a good, you can use very low cost, the industry knowledge, community content well, also can be called "knowledge marketing" strategy.

Baidu can reign in Chinese search market, Baidu Music, Stick, know, encyclopedia made a great contribution, because of the user, there are users have the market, can build brand awareness and influence.

4, a lot of original content-the best interpretation of the website brand

Whether it is the buyer's information, or the seller's information, or industry knowledge, community communication, whether the user created by themselves, or the site staff themselves input. A purpose, we must ensure a large number of original content, transfer is necessary, but the original is the direction. Only such a site will always be high-end image to face users and customers; only in this way, the search engine will bring a large number of new users, users will form a habit, timed to visit the site

In the platform mode, to encourage users to send original content, priority to recommend original content. Encourage buyers on the platform to publish the original business opportunity information, give the most convenient way of information dissemination. Encourage sellers to continuously release supply information on the platform, strive to let them publish in the most detailed way, for example: Alibaba to encourage suppliers to publish information advertising words: The more hair, the more "hair", so buyers are willing to go to the site to find sellers, such as: We look at Taobao, you know its product content is rich. In the industry knowledge content, not only must have the specialized editor/reporter, can through the interview, writes the summary and so on the way, creates the original content, but also from the model is encourages the user to publish original, the essence content. Resolutely can not adopt the practice of spam sites, the use of software in other sites to copy business information, industry knowledge.

5, let the user first see-high-quality content

Do Business business-to-business portal site, and do SNS, chat tools have some different, although we speak Spring, lowbrow, have to take care of, but we are always facing the enterprise, is a certain height. Some web site business shops, many functions, but also do a good job, but the point of recommendation, search results before a few pages of information, there are a lot of very imperfect, or even a messy business opportunity information, which will affect the overall quality of the site, the user experience. In particular, buyers see the site's sellers are some information is imperfect, the site and the seller's trust will be very low.

The website is a market, good, poor information have, as a platform, it is the responsibility to "push" the good content to the user to see. From the business opportunity information, to recommend information rich, perfect, hot sellers information to buyers to see; from the industry knowledge information, to recommend the most essential, the latest, more browsing times, comments/replies more to the user to see. On the collation of the method, do the topic is the best, with a certain degree of relevance of the essence of business opportunities, industry knowledge regularly organized into a special topic, so that users have more channels to see the essence of the content.

At the same time, platform construction should also be given to cooperate to do more content aggregation page, so that a user to the site, can stay in the site longer. This aspect Sina news, QQ fan your panel, Taobao theme business opportunities, etc. do very well, is worth studying.

6, make content more valuable-content to determine the construction of business model

The current situation of the industry's business-to-business Web site, most of which remain in the stage of selling information and advertising, is bound to determine the content in its mode plays a decisive role. If it is to do business opportunity information based industry business-to-business website, buy information, buyers information can only let the fee members can see, the average site can have a number of valuable buyers information, determine whether someone is willing to pay the site, the price of the seller's information is perfect, rich, rely on the front, whether it is more attractive than the charges of the buyers, Getting more enquiries is a key point in deciding whether the platform has more buyers and whether the sellers are willing to pay you.

If it is purely selling the industry market Analysis report site, the content is more important. Rich, informative, with commercial value of the content provided to the user, but not paid only reading, a part of the basis of information. This time the content of good or bad, directly determine the development of the site.

About the industry Business-to-business website content, perhaps we all understand, but really to operate, many details, directionality is not all the site management people can understand. It involves a comprehensive, cross-cutting things, such as: Web site technology, promotion, business model building, sales, news, services and other aspects to consider, and sometimes two of the surface of the site seems to be similar, but users can obviously feel the use of a long time.

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