Industry Business-to-business website Planning 7 objections

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Based on the in-depth study of the "industry-business-to-business Research Report", Industry-business-to-business web planners have a lot of objections, and that's what we often think is right, perhaps because of the cost control of the industry's business-to-business Web site investors, perhaps because there is no reason to consider him as a direct profit-making project, etc. There are many breaches of the planning principles, which are listed in detail below.

1, the opponents of the site planners are the company's general manager or boss

In many industry business-to-business websites, because the team is not perfect, or in order to save costs, the site planning is generally the company boss or general manager, this is I do not agree with, of course, if the boss is the master of this aspect, at the beginning can let oneself do part-time, but the team mature will slowly cultivate, For example, Shi Yuzhu is a master of planning the type of person. Because the planning to pay attention to the details, the company general manager of the level of attention too much, too busy to take into account.

Once the direction of the front is wrong, behind the design and development of how good, the actual site you do is nothing more than a good website development and website design display, but not through the operation to produce value, which is two different areas. Site planning is often the company's business model creators, including operations, promotion, sales are in the validation of the plan is not correct, in turn, need to plan to improve the product.

2, against the site planning to put to an unimportant position

This is the general meaning of my title, according to my understanding, the site planning a bit like the traditional Enterprise Product Master Designer, an industry business-to-business website technology Research and Development, design is easy to find, because it is not like the portal to the technical requirements of the site is very high, but a good site planning is difficult to find, Because technology and design are actually executing the intent of the Product planner. And because the general industry Business-to-business portal personnel in 10-100 people more common, so this research report that: Site planning in the team's best position is the company's deputy manager, responsible for product design, development and product design, he can participate in the high-level of every major decision, can clear the direction of market development, Its job is to report directly to the company's top leadership.

3, against the industry-business-to-business web site planning to the web designer

In general Enterprise website Construction, the requirements of the Web site research, column structure is generally the project manager or marketing consultant, but the layout of the page is generally a designer to plan their own, in the construction of corporate websites may be, but the industry business-to-business Portal is a commercial site, involved in the link is very complex, Must let the professional planners from the project research to the page layout are done, to the designer's hand should be a good layout of the Word document, and professional planning in the design layout can communicate with the designer, but can not let the designer preconceived.

4, against the people who do not understand the design and development of the site to do the implementation of the plan

The reason for the implementation of the plan is that the planning of the position will be subdivided, the general planning is generally focused only on the direction and mode, whether to meet user needs or development trends, and some team is by the general manager or marketing Director as. and the implementation of planning more is responsible for communication with designers and programmers, supervision of their part of the process not to fully design and process of thinking as the starting point, but also should consider planning, operational aspects to develop products. If the implementation of planning do not understand the site design and development, it is difficult to do the job, designers and program development engineers are difficult to recognize, but also I am more agree with the site to build the transformation of people to do the site planning reasons.

5, against the industry business-to-business portal to use the download program to modify

I've always objected to the use of downloaded programs by the industry's business-to-business Web site to modify it because it does not conform to the industry's attribute to design and develop a platform to meet the needs of different industry users, not in line with the industry's business-to-business features and new elements of the Internet, the concept of innovation; The principle that does not conform to the industry Business-to-business website to change every day, because of other people's platform, many parts are not changed, or even changed mas; Due to the inherent limitations of the program, there is no systematic planning, it is difficult to follow the requirements of the planners to expand, while the security is greatly reduced, these are deviating from the planning principle and original intention, is also the person who makes the plan most hates.

6, against the industry's business-to-business Web site completely outsourced to the website construction Company

Perhaps many people will disagree with me, especially the investors who don't have the strength to build the development team, or the website construction company, will be dissatisfied with my claim. But there is no way that industry characteristics are determined.

First of all, why the website construction company is not suitable to participate in the industry business-to-business Portal Outsourcing projects, there are two results, one is the project to do very well, customer satisfaction, but the website construction companies will find their own losses, another result is that the project reluctantly completed, the website construction company has a profit, but the reputation is not.

This is not the fault of the website construction company, because when talking about a single, customers to lower prices, of course, the cheaper the better, website construction companies in the fierce competition in the case, in order to pull a single, also hard scalp next, and then the project operation, found that interaction is too strong, the need for change, the customer is not professional, do some unnecessary functions , the cost is too high, for the benefit of the company, but also can only hope that the project ended as soon as possible, because the website construction companies are willing to lose their own.

To analyze why the website operators are not suitable to outsource the website to the website construction company, in particular, there is no mature module of the website construction Company, because the project is over, your program has, but the programmer you do not have, follow-up difficult to follow; The project in the process of doing, due to the cost of both sides, It is difficult to agree on some key factors, which will result in the lack of details, because the two sides belong to both companies, many problems are difficult to get communication, site operators often do not from the operational point of view, to make some unreasonable demands.

Of course, can be part of outsourcing, their team can control quality, this in the "7.4 do not set up their own team to do business business-to-business portal site research and development" in detail, is in accordance with apparel, electronics and software outsourcing industry methods to operate the industry Business-to-business website construction.

7, against the industry business-to-business web portal without professional development and design personnel

Some industry business-to-business web site Investors think that the site construction company to do the platform, the project is over, this in the "Industry business-to-business portal Planning Combat Research Report," 3.4, said: holding a gaming mentality of the industry business business-to-business portal site, the individual part-time business of the industry business-to-business portals, Individual part-time operations are most common in projects built using Third-party programs, this kind of project is often to join in the fun, or by some of the domestic network companies, began to invest in the industry business-to-business portal site, often site construction, found that the original is not so, the whole project's investment has just begun, So they operate at the lowest cost, lead to no own planning and development personnel, so that the project is basically in the state of death, this so-called industry business-to-business portals at present in many domestic, generally a subdivision of the industry, except for a few, others are in this state, as the industry Business-to-business website Planning, is the most hated.

The 7 objections need to be considered on different projects, not entirely right, for example, because of the cost control, can let the site construction part of outsourcing to the website construction company, but must be able to control the quality, to be responsible for planning, rather than completely to the network company, This person must be very proficient in the industry business-to-business Web site, and at the end of the project, their own program development, designers, content team immediately involved, do not think the project is over, in fact, has just begun. About the industry business-to-business portal phased best team formation, "Industry business-to-business Portal Planning Combat Research Report" will continue to explain in the following chapters.

The original author: Xuejiang, for many years engaged in the development of large and medium-sized Web site planning and operation work, is committed to the new industry business-to-business Web site Planning and Operation Research, with the "Industry business-to-business portal Planning Combat Research Report", welcomed the exchange of guidance. qq:940388220,335836796 (full), msn:lxjb2b@hotmail.com.