Industry convergence has always been my focus

Industry integration has always been my focus of attention, before the manufacturing industry, finance and other industries in the role of the Internet in the transformation of related articles, the harvest of many readers comments and comments. Many readers are asking the heart of the Rock: what are the roles of internet companies and traditional companies in the process of industrial integration? To tell you the truth, this topic is very large, it is not easy to answer, this article simply talk about my point of view.

Recently, the Internet company and the traditional enterprise cooperation, joint venture case there are many, millet stakes in the United States, Wanda shares of Fast money, Tencent, Baidu and Wanda cooperation, 360 with cool-send mobile phone ... The latest news is that Beijing-East announced strategic cooperation with the United States, these cases are examples of industrial integration.

For the millet and the United States, Wanda and fast money, Teng hundred and Wanda, 360 and cool faction of cooperation, many people have been analyzed, the purpose of cooperation is also very easy to understand, or for smart home, or for the electric business, or for intelligent hardware. The Beijing-east and the United States of strategic Cooperation announced the latest, reliable interpretation is not much. In my opinion, this involves the logistics, warehousing, intelligent cloud, large data cooperation is worth studying, because this involves more traditional enterprise industry chain level of change.

The traditional enterprise transformation of the Tuyere bogey "single fight"

The internet does bring about great revolutions, in the article "Internet thinking is not a fool", I talked about the Internet in the social organization, enterprise management, supply chain and other aspects of the impact, which means that all efficiency is promoted by the Internet, to the center, to mediate into a major trend.

Traditional enterprises need to make rapid response to the Internet, this is not only the product of intelligent so simple, more important is the traditional enterprise from the organizational management, business operations and other aspects of the changes. Because the traditional enterprise lacks the internet gene, in the process of transformation inevitably faces some technical problems, for example, cloud computing, big data, electricity quotient, O2O and so on.

Both the United States and Haier are trying to achieve these technological breakthroughs by themselves, but these attempts are ultimately difficult to achieve. Because the traditional enterprises in the Internet talent, technology and no accumulation, the temporary construction team will inevitably have no work to return. As early as 2009, I was invited as a consultant to a home appliance giant to participate in a Business Transformation Services project, the project is the enterprise to build their own team to do the internet, one months later I told the vice president of the company, the project is inevitable failure, is self-deception.

In my comprehensive demonstration project can not be done, the project team of more than 40 people were collectively dismissed, enterprises less to take detours, less loss of wages, and less delay the future of the 40-odd people. Then, with my advice and matchmaking, the company, in partnership with an internet company, announced the launch of the country's first life-service mobile phone, a partnership. Although the final result of the objective conditions, the enterprise's own factors caused the project did not finally obtain market results, but this cooperation easily reached, and praised by the industry that the idea of doing things is right.

This story has once again proved that the traditional enterprises in the transition, relying on their own strength difficult to complete, must cooperate with the Internet companies. The era of singles alone has passed, and traditional companies must quickly reverse their perceptions. There is a cloud in the book of the Ching: the same thing with the people will return to it, and give it greatly.

The electric dealer should occupy the industry chain more links bogey "light platform"

What should internet companies do when traditional companies change their mindset and seek cooperation? I put forward a point of view, the Internet company should be invisible to the physical posture into the traditional enterprise, occupy the industrial chain more links, not less. And some internet giants are abandoning the industry chain more links, in the wrong to center, which means that in the process of traditional enterprise transformation, it can not penetrate the deeper level of the enterprise, and therefore can not play a role. Obviously, the water is invisible, has the seam must enter, but some internet company chooses to voluntarily give up the opportunity which enters the gap, this is undoubtedly the suicide.

So, the cooperation between Jingdong and the United States is a very good case. The cooperation of the news is such: "The United States and Beijing signed a strategic cooperation agreement, the two sides plan to strengthen the smart home and channel expansion and other fields of cooperation, 2015 the United States in Beijing East sales target is 10 billion yuan." The signing aims to lay a solid foundation for the all-round cooperation between the two sides in logistics, large data, intelligent application, channel and after-sale service. ”

I remember Liu once talked about a "sugar cane theory", he said that business is like a cane, the more you can leave the number of knots means more valuable. In fact, that's what it means to occupy more of the industry chain. Internet companies have long regarded themselves as light companies, which is an inherent advantage of Internet companies, but now the internet has flowed into traditional businesses like water, and that view is about to change.

In the case of electricity dealers, the former were considered to be just the online mode of the shop, just to sell the goods. Now it seems that this view is wrong, the sale of goods is only a form of service providers, logistics, warehousing, large data, intelligent cloud services and so seems to be the play, and will be in the traditional industrial transformation played a huge role in promoting.

And this kind of business form or the business competition way also is in the road. All people think that the millet company is manufacturing and sales of mobile phone companies, Lei said we are internet companies, the future is to sell value-added services, so the rapid growth of millet, 4-year valuation reached 45 billion U.S. dollars. Even the most revered entrepreneur, Ren, spoke in a recent speech, "I told consumers that BG's Yu are going to get the peach tree to come out of the watermelon." ”

The internet to invisible tangible, so many industries business model, operation mode have changed. So the electric business enterprise no longer only sells goods, but through the sale of this most front-end link, penetrate the whole industry chain of the enterprise, and Jingdong has made the layout before the opponents, invest heavily in warehousing logistics, build intelligent cloud Platform, do the public financing, staging and other financial services, which means that Jingdong and Gome, Su Ning's competition is not on a level. This is like millet and other mobile phone companies in the competition is not a level of truth.

Similar to the Beijing-east and other electric business enterprises and brand-name business process cooperation, whether it is commodity prices, quality, marketing, services will be branded internet companies, and even users through the electronic platform to participate in product customization, and truly achieve on-demand production, custom underwriting, drive the company's logistics, warehousing, large data, financial business all-round development, This makes the electric business company is not only the sales platform, but has become the traditional enterprise industry chain internet important constituent. At this time the electric business also to play a simple price war?

Now some Internet companies always emphasize the platform, to center, with a humble posture to let the traditional enterprises to use their own platform transformation, however, due to the lack of specialized means of help, in the chain of several aspects of the industry, or even prematurely gave up the electric business, search and other businesses, if left to see today may not choose to give up. To give up these businesses is tantamount to giving up control of the industrial chain, leading to the financial and O2O business that it wants to do without water. Internet companies want to help the traditional enterprise transformation, must put a variety of business real landing, become the industrial restructuring of the planners, transformation machine fuel and blood, internet companies must look no longer like the Internet companies can.

Look at the mountain is not a mountain, water is not water, this is indeed a current trend, a new business model. Of course, any business model and enterprise can not be evergreen, but in a certain historical stage, proactive enterprises, adapt to the trend of enterprises will become the tide-goers.