Industry experts: Haier "on-demand washing" to open the third laundry revolution

"Sadie Network Message" October 22 news, "After the machine wash, fully automatic washing, the laundry industry ushered in the third revolution." "Household appliance industry problem expert Luo Qingxi to the washing machine industry development trend to make as forecast." He believes that the future of the entire industry will enter the "on-demand" customized mode of the new era, that is, enterprises for users to design a new way of life development stage. "Haier advocates a combination of the concept of the washing machine is the third revolution in the washing industry, become another industry revolution." "It is understood that the introduction of inverter dual-power washing machine, crystal drum washing machine, duplex drum washing machine, mini underwear exclusive washing machine, heat pump dryer, etc. leading the industry trend of innovative products, Haier washing machine for the five categories of the innovative combination to" laundry + dry Clothes "," more washing + special washing "," laundry dry clothes 1 "Three kinds of new way of washing and protecting the user to create a high-quality, high-end new experience in the washing and nursing." For this more professional and more diversified care solutions, Luo Qingxi that this is the washing machine industry in the development process of "qualitative change." From the history of washing machine development, the whole industry experienced a machine wash, fully automatic washing two revolutions, so that people from hand washing gradually liberated. However, these two washing revolutions are mainly driven by the enterprise as the main industry change, is in the product shortage era to the enterprise as the core business logic, consumers in a passive acceptance status. Into the Internet economy era, consumer personalized, diversified product demand makes the traditional enterprise-centered industrial development logic difficult to adapt to the development of the new era, as consumers in the entire industry chain of discourse power constantly magnified, consumers are increasingly acting as product designers and their own lifestyle creators role, This inevitably requires enterprises to integrate consumers into the entire industry innovation process, through platform-type integration faster and better meet consumer demand. In the context of this era, Haier first announced into the network strategic development stage, through the creation of platform-oriented enterprises to break the "wall" of enterprise development, so that consumers participate in the entire process of product innovation, this "from life to life to" research and development model not only enhance Haier's ability and speed of technological innovation, and to ensure that innovative products can continue to lead the industry trends, to create a better use of the user experience, the introduction of the new package is the most typical case. From the current washing machine market, although the washing machine has become a necessary product, but women's underwear, children's clothing washing problem has not been resolved, the traditional way of washing together all the clothes can not meet the user's pursuit of high-quality life needs. Haier is the first to understand this potential demand, not only to meet the female underwear washing mini underwear exclusive washing machine, open the healthy dry clothing era of the heat pump dryer, and the combination of washing way to lead the washing machine industry development of new trends, to provide users with a new quality laundry experience. In this regard, Luo Qingxi that the current consumer demand is more refined, the traditional one-to-many supply and demand characteristics difficult to meet the needs of the current consumer life, modular washing scheme to provide more than multiple models must beTrend. In this sense, Haier innovative combination of washing mode to meet the needs of consumers, but also through innovation to activate consumer demand, creating a new way of life.