Industry forecasts: After the Spring Festival or there will be nearly 50% purchase site liquidation

F Group, high Friends, QQ Group Three brand unity, group buying industry intensified integration, industry forecasts:

Nearly 50% group buying sites will be liquidated after the Spring festival

2012, group buying industry in the overall scale of nearly one times the growth behind, experienced a series of ups and downs.

Compared with the 2011, group buying sites have lost their dazzling aura, vicious competition, the market cold, IP o-fold, capital Duanliang, layoffs close the station ... And from the group to buy business outsourcing litters, litters Mall and full network settled together cost-effective, and F group, high Friends, QQ Group Three brand unity, group buying industry a series of integration action is also happening.

Looking back over the past year, the total turnover of the mainstream group buying site has reached 213, 900 million yuan, an increase of 93% per cent in 2011. Group 800 joint Founding, group buying expert Hu Chen that, after a year-long business form adjustment and meticulous management, some group buying website has announced the realization of the scale of profit at the end of 2012, but at the same time is expected after the Spring festival will still close to 50% of the purchase site will face liquidation.

Integration of mergers and acquisitions singing keynote

At the beginning of 2011, the group buying station get enough venture capital to expand the local city, however, the popularity of group buying is still a long time, many group buy station and return, taste the consequences of overload expansion. 2012 years, the major group buying network began to close the station, seeking external cooperation, to adopt a contraction strategy.

Group Purchase Navigation site group 800 of the statistics show that 2012 and 2011 compared to the first 10 of the site of group buying has also undergone a major change in seating. 2012 ranked the top 5 of the group purchase site turnover of more than 2 billion yuan, including the United States, the public comment is more than 3 billion yuan, and then 5 are in 1 billion yuan.

2013 just opened a year, high friends, F Group, Q Group official three Nets merged, three platform domain name jump to new highs, F Group brand will no longer exist. Meanwhile, Rynning, founder of Group F, will continue to manage the merged new company under the status of High friend C E O. The purchase of the industry's largest mergers and acquisitions in the current case dust settled.

According to the new high friends of the insider to reporters, three nets after the merger of the internal service, goods, tourism and other categories of Business Line division, in addition to the newly established mobile line of business, and the latest three-party account will be opened in February 2013. Group buying expert Hu Chen in an interview, said, high friends, F Group, Q Group Three sites before this has been a strategic error, and the top five of group buying site opened the gap. "After this integration, Tencent is expected to import more resources for its imports, such as Q-Q bomb windows." and the current micro-letter on the ' micro-purchase ' is also operating from high friends, forming a new channel platform. Future new highs have a chance to break the current market pattern. ”

At present, the top 10 first-line group buying station's scale advantage is intensifying, 2012 ranked the top ten of the total deal 198, 400 million yuan, accounted for the annual purchase turnover of 92.8%, and in 2011 this number is 87.6%.

In the group 800 group buying website ranking, the overall ranking compared with last year's list, 24 coupons have not seen the figure, backed Tencent's high network and the Group F merged with the new face launched the impact, the first three also from the 2011 handle, the United States Regiment, litters Regiment into today's United States Regiment, the public comments and litters Regiment. "The large players in the Chinese group buying industry are backed by their parent resources, and the competition will continue for quite a long time, and perhaps eventually they can find a reasonable proportion of each other in the expanding market." "Hu Chen said.

The mobile end will flush the PC end

"2012 China Group Buying market Statistics Report" shows that the main group purchase site 2 0 1 2 years total turnover of 213 yuan, 900 million, 2011 growth 93%, the total number of purchases reached 4 5.6 billion, 20 11 increase 45%.

Group buying sites, businesses and consumers of the common changes, making the domestic group buying industry evolved to a more normal marketing model. This in turn led to a lot of subtle changes in consumer buying behavior, and some people even came into theaters or restaurants before they took out their mobile phones to find out if there were any available deals and buy them on the spot. "This makes the 2012-year group buying industry see the dawn of the mobile internet, is expected to 2013 years of two quarter, the purchase from the mobile end of the transaction ratio will reach 40%, even with the PC end." "Hu Chen that the mobile internet will become a driving force for group buying people to increase the growth of the new driver, and again pull the consumer participation degree.

But the worry is that the continued development of the group buying industry in the 2013 will not be able to rely again on the method of digging out the merchant's billing. Compared with the peak of more than 5,000 in August 2011, the current national group buying site only 2000 more. "Large group buying station because of each other's competition to suppress the other side of the Maori space, which makes many small group buy stand on thin ice, is expected this year after the Spring festival nearly half of the group buying site will face liquidation." ”

Data

According to the "2012 China Group Purchase Market Statistics Report", group buying site throughout the year the number of business owners increased significantly, the average price is also rising. Compared with 2011, the number of shops in the single period reached a record high of No. 2.499 million, compared with 2011 3.7 times times, while the price of group purchase products also continued to climb, the average discount from 2010 33 percent, 2011 36 percent rose to 39 percent.