Industry generally not bullish O TC Online sales

After the "rebirth" of the Cat Medical Museum, the online pharmacy has set off a new upsurge. Recently, the common people of large pharmacy chairman Cheziron during the two sessions of reporters interviewed by South, said, will use a different from the cat and the east to buy Kyushu Tong (600998, stock bar) Good Pharmacist network approach to participate in E-commerce, that is, with Japan's largest health products business K Enko Cooperation, set up in Hangzhou, "People Friends Kang" To operate its e-commerce. It is reported that the online pharmacy will be online this June.

Industry generally not bullish O TC Online sales

In the past one or two years, electronic commerce has penetrated into people's life more and more deeply. From digital to daily necessities, and then to all kinds of books, these products in the electricity business under the blows, the market is gradually saturated. and drug E-commerce, previously because of state control and consumption habits and other aspects of the slow progress, now set off a corner of the veil, in other areas to kill the eyes of the electric dealers have teamed up with the major chain of pharmacies and other road to compete in this.

Common People Large pharmacy chairman Cheziron Frankly, the reason why choose and K Enko cooperation, it is to value its "Big Health concept", the people of the future online pharmacy to do is the whole health products sales. And, he says, the list of over-the-counter drugs (O T C) is limited, and if it sells only o T C, it is bound to affect its development. At the same time, he said, because the future of the country's policy may be more and more tight, so not optimistic about the future development of O T C. Online pharmacies should be bigger and stronger, or rely mainly on health care products sales.

South all reporters check found that K Enko operation of the online pharmacy K enko.com in Japan's online pharmacies ranked first in sales. According to its earnings, the 2011 fiscal year's sales were 13.18 billion yen (around 910 million yuan). Although the website calls itself the online pharmacy, in fact, most of the products for health care, medicine makeup.

Ruzenwang, an E-commerce project manager familiar with E-commerce, said China's drug sales were unique and that hospitals accounted for about 74% of the drug sales, especially prescription drugs, which were almost impossible to covet in online pharmacies. Pharmacies retail The O TC Market Size, about 50 billion or 60 billion, in the current health care is not open to online pharmacies, the Internet pharmacies can get the share of the very limited. While the O T C drug has the characteristics of low unit price and gross profit margin, and the online pharmacy in the logistics and pharmacist service cost more, in fact, in China is not suitable for e-commerce business.

Can foreign investment break through?

Prior to the Beijing-east stake in Kyushu Sooner Pharmacist Network, and also concentrate on only the platform of the Day Cat Medical Museum network more than online pharmacies reopened, in the face of these two opponents, the common people large pharmacies appear to be confident, Cheziron said, will use some special, innovative way to do e-commerce. In particular, cooperation between the two sides is based on technical cooperation rather than equity joint ventures. But the concrete how to cooperate, Xie is tight-lipped.

Have not named the logistics experts said, E-commerce competition to the end, the shortest wooden bucket board, it can ultimately determine how far the manufacturer to go or is the logistics system. He frankly, now called E-commerce marketing, everyone is nothing more than burning money in a variety of media to do the promotion, although the form seems various, but in fact, the homogeneity is very serious, or stay in the low level of Bo eyeball, and the current consumer psychology at home and technical means, temporarily still difficult to have a breakthrough. In this situation, the logistics to do good manufacturers, to the greatest extent possible to save their costs, as a basis for survival.

The logistics expert analysis, at present, the people of large pharmacies and Japan's so-called technical cooperation, although not officially online, but believe that its scope can only be limited to the establishment of online platforms, logistics, due to the different national conditions between China and Japan, the Japanese side of the success of the road should be difficult to replicate over. For example, the size of China's land has greatly increased the cost of logistics. And Japan because it is a developed country, the human cost is high, but people's consumption capacity is high, resulting in logistics costs have a higher capacity to bear, it is learned that some of Japan's big Electric Business logistics department can generate net profit, which in China is still unable to reach.

At present, almost most of the legal operation of online pharmacies must rely on Third-party logistics, the people of large pharmacies believe that will be no exception, Cheziron also confirmed to reporters this point. Ruzenwang said that in the marketing and logistics homogeneity of the situation, if there is no "secret secrets" or unusually strong funds, I believe it is difficult to be in the high power of the medical and electronic business has too much to do.