Industry portal How to Do "blog" Cake

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Industry portal is now gradually forming a portal of the development trend of refinement, she is from the integrated portal slowly stripping out. Therefore, the industry portal if you want to do "blog" cake, can not follow the traditional Integrated Portal blog management model. Comprehensive portal should be a kind of mixed type, a bit like a big miscellaneous Hui, where there is content must be included. Moreover, many times also like to blindly pursue clicks or browse volume, playing some edge. C2CC is a successor, but looking at the overall situation, some industry portals have not been able to attach importance to the rich resources hidden in the blog, or some industry portals do not put the blog as a new product to operate, so little effect. So, if the c2cc can find the blog cake condiment, will be subject to more people to share the cake. Industry portals first have to chew the thinking of the blog cake, and then have to do the blog cake action. Thinking to drive action, can really put the blog as a kind of network media new product launch. Now will be the overall positioning of the industry blog, the use of groups, business management three aspects of the elaboration, to analyze how c2cc do "blog" Cake.

First, the overall positioning of c2cc blog. c2cc Why do Industry blog? What kind of group does our blog face? What is the difference between our blogs and other blogs? How does our blog attract users to settle down? This requires a more specific overall positioning of the blog. Although c2cc is the beauty cosmetics industry portal, there is no real industry distinction between blogs. Around a major theme, Beauty cosmetics industry general direction on the line, the formation of our industry portal the most characteristic dealers, managers, beauty salons three channels, the appropriate development can add a plastic surgery room, to increase the source of information channels.

Cosmetic surgery is also a popular topic of concern, so the plastic surgery room will have a lot of potential space for development. In addition to these several strong channel, other blog users can also form a common hobby circle, accompanied by a number of comments, life, emotion, work, study circle. Our industry blog, corporate blog and personal blog to combine the practice, so that we can attract individuals to do blog, but also welcome enterprises to do blog, so that enterprises and individuals to build interactive platform for communication. Can try to let enterprise employees also participate in the blog group, the formation of corporate culture circle, this is a best corporate culture image publicity. But this kind of propaganda not only stays in the form, but wants to do the content.

Induction Blog's overall positioning: to individuals and enterprises for the blog service object to the beauty cosmetics industry for the blog-fixed theme to distributors, managers, beauty salons, plastic surgery room for the blog strong channel, to life, emotion, work, learning, comments for the blog Circle subtitle.

Second, the use of C2CC blog groups. The opening of the blog, of course, need to use users. Industry blog compared with other integrated portal blog, can do a professional and refined, not like a comprehensive portal messy. And our blog is the most appropriate life. The beauty of the heart, everyone has. So how do we make our blog a regular user group? and can gradually attract more people to use our blog?

From our blog positioning to analyze, in advance can form three more fixed user groups. First, the Enterprise Staff blog. It's c2cc. All employees must have a blog each person, and require everyone to update at least one blog every day with the content of the Web site topics related to the log, whether reproduced or original form can be. Second, the successful customer blog. Successful customers, that is, now c2cc services of different levels of enterprise members. According to different grades of members to open different levels of corporate blog. Open Enterprise Blog, for our services to increase the code for the promotion of enterprise channels, successful customers can always publish their company's news, new products listed and so soft. Its third, strong channel blog. Now our website has a group of managers, distributors of scholars and experts, can contact to help them open the writer column. And this resource has yet to be developed, because the number of Managers College library experts is not many, but can be followed up. Believe that to give experts a platform for promotion, they are also willing to publish articles, after all, is to their own propaganda to bring new channels. These three fixed user groups will lay the primary source of our early blog registration.

From our reading group to analyze, later we can try to promote through the site, as well as word-of-mouth publicity, to attract more foreign groups, to enrich our blog users. Later, the promotion of foreign groups, mainly from three aspects to start, one, corporate culture blog groups. Now more and more enterprises are willing to invest a lot of money to promote corporate image, corporate culture, corporate style, but never tried to let employees can also through the blog of the new media to promote enterprises, so that the company up and down together, common publicity. This registration can be attempted from the top of the enterprise and the employees who are interested in it. Second, browse visitors blog groups. Every day we will be a large number of stations, from all over the tourists, especially some agents, distributors, beauty people. If the effective publicity can attract a large number of visitors to register, these are due to the interest of tourists themselves. Third, cosmetic cosmetic plastic blog groups. We can take a positive attitude to contact some of the relatively large beauty salons, plastic surgery hospitals, inviting them to our station in the form of blog advertising. These are the follow-up, we need to promote the industry blog needs to do. With foreign groups to join, will be c2cc industry blog to diversify development.

Third, c2cc blog management. With the overall positioning of the industry blog and the use of groups, but also requires the infiltration of management. Effective operation, effective management, can effectively promote the industry blog, can effectively do a good job in the industry blog. So how to grasp the business philosophy?

Management can start from the following aspects, one, design blog homepage. The formation of corporate blog, expert blog, employee blog, excellent blog, circle Blog and other recommended blog Circle body. and can consider its homepage also put the propaganda of effective advertisement. Second, the Circle blog management. Circle Blog Because of a hobby, economic interests and so on to form a separate circle of communication, can let blog and blog have interactive communication. Third, guide the use of blogs. Blog is a new thing, many people will not use the right, and even do not know what the blog is, so need to guide the right. In order to be able to facilitate the use of registered users, you can open a blog service hotline and QQ contact Customer services, so that you can timely for some registered new users to know blog, use blog, play blog. In this way, we can attract the company's top leaders to participate in the blog. Its four, grade member blog. can be regarded as corporate blog, member blog opened different levels of space, upload permission size and so on. This is conducive to mobilizing the enthusiasm and initiative of bloggers. These four aspects are also only preliminary planning basic management means, which variables, need to run the blog after the new product constantly adjusted.

C2CC first have to chew blog cake thinking, and then have to do blog cake action. We want to catch the last bus of 2006 blog, let our industry blog become the industry portal a new focus, its fragrance forever biography, not just a flash in the pan. Although there are a lot of industry portals are also walking industry blog path, but they do not really play the hidden inherent strength of the blog, this force can bring us new product launch, can bring us the service of fresh channels, can bring us a bright new bright spot! ~ We want to make a c2cc feature of the blog cake out, so that our services more far-reaching, let us develop more long-term! (Article Source: http://www.xuguoping.net)