Industry Portal Online Promotion approach

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With the development of the network and the explosion of the information age, the network has gradually influenced and changed people's life and habits. Because of the use of the network, information can be quickly spread and the cost is relatively low, coupled with the network can be low input high return benefits. More and more enterprises and individuals began to build enterprise stations and personal websites, trying to get rich through the network. I have to say that it is because of the rapid development of the network in China that many young entrepreneurs make use of the Internet to enrich the story.

The starting point is good, but to build a kind of station, how to build a station, I think a lot of people may worry. Construction station is to invest a lot of energy and time, the early research and analysis, the later planning and design development, each stage needs to invest a lot of manpower and resources. No certain economic ability and website development operation experience it's hard to make a good website. Take the author now management operation of the courtesy of the website, this station from 2006 to start planning to the January 2007 online operation to now four times in the middle. Each change will have a certain impact on the site. Now the online operation you see is the June 2011 after the revision of the station. Combined with my years of work experience and the same industry webmaster Friends of the exchange of experience summed up the industry portal operation experience in order to contribute to and everyone.

Industry portal is different from Enterprise station and personal website, because it has a huge amount of information, optimization and promotion is more laborious. Not like the enterprise station to do the key words so easy, industry stations need to be based on their own characteristics and the entire Internet industry development trend to do their own, suitable for their own website optimization and promotion approach. Courtesy of the network from the establishment to put into operation mainly done by the line and the combination of the promotion method:

Online Promotion methods:

First of all to submit their own site to the major search engines to include, especially some categories of directory sites and DMOZ such stations must be submitted. One of the biggest benefits is that once these stations are included in the flow and weight is very large. It is you in the Forum, blog to build a lot of outside the chain can not be compared. I believe that the webmaster know the bad relationship, and then to their own station to build a site map, one is to give users to see the HTML map, one is to the search engine to see the XML map. These two maps are very important for station optimization. Finally to create a robots.txt file, this protocol file on the search engine spider is very important, it is spiders crawling our site first to see a file, is to tell spiders our station those, should not crawl and included.

Links, many people think that this is a chain, in fact, I personally think it is a good way to promote online. Imagine if you and a well-known high and visit a large site on the homepage to do a link. Everyone will be able to remember and visit your site, so that you can promote your site, and can bring you very considerable traffic.

Mail, Bulk SMS, these two methods of promotion now many businesses and sites are used, but the effect is not so good. A friend who has a mobile phone should know that sometimes we can get a lot of such messages and emails in our email one day, how many of these do you see? The estimates that make you look are the things you feel good about or useful to you to see. This means that the mail, mass messaging is also a need for skills. The author's website is now also in the mail and mass message, but we have time limits and skills. This will require SEO friends in the day-to-day work of summing up the experience.

Advertising Alliance, the use of Baidu bidding or in some well-known websites to deliver ads is a good way to promote the online, but the author of the management of the website owner said to use less input high returns to the operation of the management site, which can bring great difficulties to the author. Then I can only through and some websites or the same industry portal to mutually beneficial cooperation, so that both save money, but also to achieve the purpose of promotion, it is on the sign!

Offline Promotion methods:

Because we are the gift industry portal, then we are concerned with the gift-related industry trends, such as exhibition information, some local associations. We will participate in the annual large-scale exhibition.

Gift books, to participate in large-scale exhibitions, to gift suppliers, buyers issued a gift version of books and periodicals, the book on each page of the following printed on our website name and Web site. Books home to introduce our website, so that both provide useful information to the audience, virtually let the customer reporter our website and publicity, to know that Word-of-mouth communication is the most valuable and influential.

Second is to come to visit the people or gift buyers to give a calendar or fan, printed on our website name and Web site, that is, so that the audience feel useful and can play a promotional purpose. In addition, during the exhibition we will wear a carefully designed printed with our website logo and the URL of T-shirts, these are a very effective promotion of distribution, both effective and cost-effective.

In addition, we also first from the company's location survey and statistics of local gift companies, gift makers and then to visit them to explain our website, and then cooperate with them, so that they can meet their online marketing and publicity can let them to our website Word-of-mouth promotion.

In fact, whether it is online promotion or offline promotion, as long as the Webmaster friends intentions, you can find a lot of consistent with your site to promote the means and ways. The key is to dare to find a good breakthrough after the courage to do, the author's website from the beginning of the site hundreds of IP to now daily more than 8,000 independent IP, can be said quickly doubled 10 times times. As the saying goes: "As long as Kungfu deep, mulberry", to all the webmaster friends to encourage!

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