Industry view: Advertising is an art

When it come to advertising, some people will associate it with junk information.　　It will be annoying and long-winded, but neither denies it nor fully endorses such a statement. Today is a pluralistic society, advertising information can be said to be everywhere. Sitting on the subway is surrounded by ads, walking on the street with the foot on the ads.　　These, all only belong to the plane advertisement, but the most attention advertisement still has to calculate the television advertisement of China Central Television.　　High level, high standards, high-quality, high input production, the CCTV ads also pushed on the platform, coupled with CCTV authority, but also to the definition of these ads in the high-end market. In CCTV, there are too many familiar advertisements. In recent years as a wholly-owned name of the annual Spring Festival gala Sichuan Lang Liquor Group, news broadcast the Hour of Maotai. It seems that these are straightforward advertising, but also in the interpretation of a spirit!　　That's the national brand. Brand information in advertising is inevitable, otherwise it is not called advertising. But in the brand information can also let the audience feel that your ads can impress him, and can easily remember the brand advertising image.　　This is the more artistic, creative advertising. As if, March 13, 2011, a set of prime-time CCTV "China Ceramic Top Ten brands" Shun FAI Tile brand Advertising, this is a very successful in the industry as a perfect advertisement, which takes the Chinese traditional culture as silhouette, to shun FAI tile mascot Shun Bao as the theme, the entire picture of aesthetic art, more a bit festive.　　The lovely image of Shun Bao, one eye can be remembered by the public, fully interpreted the art value of advertising. There are many beautiful things in life, just like advertising, we need to find out its intrinsic value, we can not be able to bring us a general move.