Industry website and word of mouth marketing

Word of mouth marketing experience: Recently read the "Breeze Network Marketing Blog," a lot of articles, benefit greatly. Turn bloggers a lot of articles to their blog, and send the link to each group and friends QQ to share and learn with everyone.

From the perspective of communication, the influence of interpersonal information on the recipient of information has a great decisive effect. Web2.0 era, community marketing, blog marketing, Taobao's success, a large part of the information dissemination between users, the real experience of people around them or their point of view, the formation and determination of the surrounding people have great Influence. Some netizens said good, "good things do not go out, bad things pass thousands of miles, which is Chinese word of mouth."

Industry website status analysis:

1, a single industry website audience.

2, the number of industry sites more and more.

3, a single industry website users is limited.

If a certain industry, some representative companies denied the website of the industry, and soon these industries have a good relationship, or related industries, enterprises will subsequently refuse to use this platform, it also forms a vicious circle.

Many industries have the characteristics of industrial clusters, especially in the coastal areas, such as printing industry group, electronics industry group. If the site in the Pearl River Delta good reputation, then follow the Yangtze River Delta and even the Bohai Rim merchants will come to this site, take the initiative to become users of this site, this is the power of the industry. A ring buckle, interlocking.

The limitations of the industry site itself makes it difficult for the industry site to have more precise and effective promotion tools, so word of mouth marketing is even more important in the operation of the industry website.

Industry website how to word of mouth marketing?

1, train loyal users

A new site, the biggest problem is how to increase traffic and increase the number of user registration. From the marketing point of view, with the initial user resources, the biggest task is to train loyal users. Take Zhujiang Printing Network (www.sinicprint.com) as an example. Suppose there are 800 basic members in the website at the beginning. If each member can introduce Zhujiang Printing Network to two people, 1600 people know the printing network, Individuals continue to promote Pearl River printing network, and so on, more and more members, loyal members will be more and more, the effect is like a snowball.

On the contrary, if there is no loyal user, there are no loyal users on the basis of 800 original users, and there are 80 user complaints, and continue to respond to the surrounding people. The service and function of the website is very poor, that the reaction is not Estimated, and even after the development of the site are considerable obstacles.

2, website comments and forums

Why are forums popular? Because there is a perception of something from different voices, let us know from different perspectives the truth or the essence of things. Website comments and forums, that is, site interaction. Most people want to know how to use this platform when using a platform or tool, how easy it is to use it, what is the user's rating on it, and all of this information has a key impact on the user's decision to use or purchase a web service.

As a website builder, but also hope that the real voice from the user, through the voice of the user website services, features, images, brands spread out.

3, website service attitude

More and more industry website platform, site technology and functionality is also continuous improvement, but the industry website model can easily be copied. In the era of intense homogeneity and competition, how to occupy more niche market share it?

Service attitude is the magic weapon and the key to winning. This includes the ability to provide customers with convenient advice and communication? Timely response to customer questions, take the initiative to obtain customer needs? High-quality service, with sincere move users, users will naturally in the industry, or even related industries to promote your site.

4, organize activities

Organizing activities for users to have a deeper understanding of the site, impressed. Such as the Pearl River Printing Network (www.sinicprint.com) held a press conference to meet supply, printing plant exchange, e-commerce training sessions, which are held for the printing business. By organizing events, the formation of topics, so that users, peer exchanges and negotiations between the site and the user get a win-win, through successful event marketing, and ultimately the formation of word of mouth marketing.

5, back to the user

Many websites in the operation process, consider the most problems is how to attract more members to pay, and rarely consider how to give back to the user? There are many ways to give back to the user, value-added services, gifts, telephone calls back to solve customer problems. Feedback user behavior, the purpose is to train loyal users, and ultimately to achieve the effect of word-of-mouth marketing.

Summary: Put a long line off the big fish, taking into account the immediate interests, but also to take into account the long-term development.

6, continuous improvement of service and function

A website does a good job, evaluation of the standard too much, but I think the market has the final say, the user has the final say. Constantly improve the service and function, improve the user experience is the site to long-term adherence to the user to let the user know the site is for their service, continuous improvement. Users are satisfied and will naturally promote your website to others.