Industry website Keyword Distribution experience

Industry website is the so-called industry portal. Can be understood as the "door + Home + Road" the collection of three, that is included for more industry enterprise design services, rich information, and powerful search engine. "Door", that is, for more industries and enterprises to provide services to the door.

According to statistics, experience 1998, 1999 and 2003 entrepreneurial Peak, by the end of 2006 domestic industry site has more than 3,000, is expected to reach 4,510 by the end of 2007. Growth has also risen from 28% to 35% from two years ago, and is expected to grow by nearly 50% per cent in 2007.

According to Analysys International research on Chinese search engine users in the second quarter of 2007, nearly 30% of users often use vertical search, mainly in digital, IT, tourism, maps, automobiles and so on.

Through this study, Analysys International discovery: With the user needs of the subdivision, vertical search is gradually being recognized by users and use. Vertical search engine and ordinary Web search engine The biggest difference is that the Web page information is structured information extraction, that is, the Web page of unstructured data extraction into a specific structured information data, and then store the data to the database for further processing.

With the development of the search engine market, the user's function of search engine and the embodiment of its search content will have higher demand, hope search engine can provide more professional and meticulous information service for it. Based on this, including travel search (where to go), map search (MAPBA, etc.), community Search (Qihoo, banner, etc.), real estate search (Fang Lao, etc.), compare shopping Search (Montana, etc.), and other new vertical search service model began to develop, this is the user in search quality and functional demand gradually increased results.

By the user needs and new competitors to promote the pressure, integrated search engine will increase service segmentation and hierarchy to enhance the user's attraction. such as the music category search, on the concentration of Baidu (Baidu MP3), Sogou, China Yahoo, search and other comprehensive search engine.

From the current search engine market development, the main comprehensive search engine in the future will still master the majority of search engine market share, these vendors are gradually beginning to refine products and services, and rely on the formation of market influence, the vertical field of new Subdivision search service provider limited to a certain market scale.

For personal or corporate websites, most of our website optimization practitioners have experienced, but for the larger site I believe that there are many comrades have not experienced, when you first contact must not be like a personal site or corporate site as the optimization, must be a good view of the overall structure of the site, Then consider how to assign relevant keywords to the corresponding page.

For a few pages of the corporate web site or a personal small site, most comrades are important keywords are directly reflected in the home page, however, for large Web sites (industry portal or Integrated portal site) with this method is not suitable for the following reasons:

The first portal site to visit the people a certain goodwill, can not be like a few pages of personal website or corporate website, random will be a few important keywords are piled on the home page, if it is the portal site so for the site to others look like this site is not formal, a bit messy appearance;

The second is to give search engine product friendliness, if you go to implement a portal optimization, then you can not put a lot of keywords in a page, if a page put too many keywords so that the search engine after the technology update will be included in the site and ranking has a great impact, perhaps the time will be directly removed;

Third portal site keyword distribution do not repeat, because the portal is not alone to rely on a few words to support all traffic, but rely on thousands of keywords or even millions of keywords to form a stable flow, if you put multiple keywords in a Web page, perhaps other pages will not have the key words, or the original page caused duplication;