Industry website Promotion Strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Industry website is to provide industry comprehensive services, industry information, industry and enterprises to provide professional information platform for the industry portal. Below Seoer and everyone analysis industry website marketing Attention points:

The development model and characteristics of the industry website

 for small and medium-sized users to improve the broad information platform, strengthen business information, good corporate brand publicity. The website should concentrate the industry resources, attract the attention of the bulk buyer and the purchaser, play the role of the industry information platform, push into the communication between the buyer and the seller, and reach the transaction rate.

Second, the industry website marketing Strategy:

 Search Marketing Promotion: Use keywords, long tail keyword optimization, SEO optimization to improve the flow of search engine conversion.

Strong promotion: Through the traditional newspapers, television, radio, exhibitions and other website publicity, promote the industry brand image.

 Self-help: Provide free industry information release platform and commonly used self-help tools.

 Online Services: For the industry buyers and sellers to improve online service technical support, to ensure that better improve the conversion rate of the site.

 Other Promotion: email, write blog, forum, write soft text, mass information, etc., strengthen the website information promotion.

Third, user experience analysis

 for the buyer, the seller, improve the angle of different services, to help companies promote, release product information, business opportunities, find suppliers, buyers, analysis of peer sites, take advantage of the site for the construction of the seller's needs: The main crowd is no corporate web site or just on the internet soon, Want to use the network marketing means to enlarge the market space of the enterprise. Hope that the site has a reasonable directory structure, easy to use, can make their own products conveniently let sellers find. Buyer's demand behavior characteristic the main crowd is already has the traditional supply channel merchant, they hope the website has the rich product information, facilitates the search, simultaneously provides the price, the contact method. Product professionalism, timeliness and strong, can facilitate the purchase of inquiries.

Four, note the main points:

 Brand Image: Pay attention to the combination of user experience and commercial marketing.

 Word-of-mouth Publicity: To strive for excellence, good products are passed, the user's good reputation is the goal of the development of the website.

 Website effect: Do a good job of website marketing, better provide buyers business opportunities, is conducive to the site charges and long-term development.

 Promotion Concept: concept-practice-marketing-user-traffic-brand.

Author: seoer Xi yuan site: http://www.noseo.org.cn/

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