Influence of internet pushing hands on online games industry

Source: Internet
Author: User

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Online games after nearly 10 years of development, and finally towards the mature. 08 can be said to be a thriving online game of a year, in January 14, 09 China Gaming Industry Annual meeting, the Press and publication Department of Science and Technology and Digital Publishing department deputy director Ko Xiaowei said, although the 08 online games industry No company listed, there is no big works, but the 2008 online games industry development is still beyond expectations. According to the annual annual study report, 08 China's online game users have reached 49.36 million, the domestic network of research and development companies have reached 131, last year, China's online game sales revenue of 18.38 billion yuan.

In the face of such a huge online games industry chain, any one of the network game companies as long as a cup of soup, it may be successful development. and 08 to the Internet users of the deepest impression of the net, should be Shi Yuzhu launched the "giant". Shi Yuzhu for its online game "giant" is a lot of painstaking effort, in the absence of public testing before, on a series of speculation, such as: Let "giant" become the most beautiful million home games and so on. Of course, Shi Yuzhu successful hype naturally made the "giant" when the success of the test. On the first day of the public test, the number of people online at the "Giants" game has broken 200,000. This shows that speculation is important for online games.

In fact, any one who is on the internet knows that Shi Yuzhu's introduction of each product, is by his behind-the-scenes network hand-hand planning, single-handedly promoted. It can be said that Shi Yuzhu was the first person to bring the network to the real estate industry.

08 Shi Yuzhu's "giant" succeeded. However, in the face of such a large market game industry, the rest of the game company how to follow up, in 09, the second, or even the third "giant"?

On the other side, the impact of the 08 economic crisis, a large number of companies layoffs and even bankruptcy. 09 of social workers will increase the number of unemployed, and some people can not quickly put into the work of netizens, their only way to drain pressure, is through online games. This shows that the 09 game industry development Trend will be more fierce than the 08 momentum.

Therefore, the 09 for online gaming companies, in fact, is an excellent opportunity for development. However, is not any one of the online gaming companies can be like Shi Yuzhu to achieve success? Of course, the answer is no. The success of the net swims, one relies on the strength; Therefore, for some strong technical strength, but the ability to hype the network of poor companies, how to make their own online games in the Internet by netizens are accepted, how to make their own online games to arouse the attention of some public opinion, this is they have to consider the problem. The solution is very simple, find the network pushing hands company. Because, Shi Yuzhu's "giant" and 5.12 when "Wang Lao Ji" All give you the enlightenment of success.

Of course, the network pushing hands is to mobilize the network of public opinion as a means to carry out the hype of events. They are some people who have been in the internet for many years and are familiar with the psychology of netizens and can contribute to the Internet public opinion. And as users of online games, often on the network of public opinion more concerned, when the network pushing hands with a sound planning scheme will be the enthusiasm of netizens mobilized, then the game company will be like Shi Yuzhu's "giant" like, to achieve success.

China Search Media @ Yunfeng

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