Influence of regional factors on search engine results

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For sites that provide local services, regional factors are indeed more important to the site rankings. Search engine according to different regions show the ultimate goal of different rankings, is to enhance the user to use the search engine good experience.

With the rapid development of the Internet industry, there are many local-oriented portal sites in every city in China. For example, Beijing has a portal to Beijing, Shanghai has Shanghai's portal, Hangzhou has a portal in Hangzhou and so on. are to the local netizens mainly provide information, services, Web sites.

Search engine results to a humane development, should be an inevitable trend. Because in this way, the search engine will be able to provide the most relevant search results to each user, not as now to provide a comprehensive approximate search results.

Search engine This transformation for some sites, naturally will have a certain degree of impact. But this process, the current search engine has not finished, it can also be said that the test phase. Which sites need to be aware of this problem? I think:

Local Service-oriented sites:

If you are facing a city to provide Web site promotion, web design, website construction and other types of service sites, the site's key page is best to be able to clearly state, the service-oriented areas and detailed contact information, help search engines can accurately judge the nature of the site.

Here we recommend a tool, Google Local merchant center: Http://www.google.com/local/add?hl=zh-CN

You can register an account in the Merchant Center interface and submit your company details. This will help Google pinpoint your site and the location of the service you provide.

Some suggestions about SEO:

When considering building a website, it is best to be able to clearly locate your target customers and the city of your target customers. Determine the target keyword, do not blindly pursue the big hot keyword. For example, to provide the website of Wuhan website Construction Services, do not target keyword positioning in the site construction. But should be accurate to the city.

The homepage of the website, service introduction, contact us, about us and so on page, also should indicate the region name.

Summary：

When a search engine judges the nature of a site, it is measured by internal and external factors. External factors are beyond the control of many webmasters, and internal factors are controlled by themselves. So, as far as possible to the internal focus well.

Author: Wuhan SEO

Original load: Wuhan seo www.027seo.net

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